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The right lawn care business name is crucial because it’s a key element in the long-term success of your business.
With the right lawn care business name, there’s an endless sea of opportunities to:
Check out these top expert tips to choosing the best lawn care business name.
Your brand encompasses your lawn care business’ mission, values, and goals. As such, your branding must shine through your lawn care business name.
Which means, in order to choose the best lawn care business name, you’ll first have to make some key decisions on branding.
Here are a few important questions to consider when developing your brand:
Once you know the direction you want to take your lawn care business with branding, you’re ready to begin thinking about your target audience.
Here are 7 tips to creating the best name for your lawn care company:
It’s important your target audience associates your lawn care business name with your brand.
For example, will Joe’s Lawn and Landscape stick in your target audience’s mind?
Think about the ideal client you’d like to serve:
Your lawn care business name should resonate with the ideal market you’re serving.
The best lawn care business names are simple and easy to remember.
Take a look at a few different lawn care business name formats you could use:
Remember, just by making your lawn care business name memorable, you can expand your reach faster to dominate your local market.
In the early days of online marketing, SEO was the primary focus for a lawn care business name. For instance, businesses would include buzz words, like “cheap.”
However, SEO has since changed. Which means, these types of marketing tactics are now flagged by web crawlers as spam.
Today, one of the best strategies for SEO and branding is to build credibility by doing things like:
Although keywords still remain a part of the SEO process, your efforts in creating the best lawn care business name are best served by focusing on the bigger picture.
Do you have a unique name? Is there something unique about your business or personality?
Those unique traits are perfect for your lawn care business name!
Although, keep these general guidelines in mind when choosing something unique:
You want your lawn care business name to outlast you—especially if you plan on selling it one day.
For example, the name “Paul Deeds and Daughters Lawn Maintenance” is unique and would appeal to your target audience.
However, do your daughters plan on buying the business and passing it on to their daughters? What happens if your daughters have sons?
Don’t limit your lawn care business name to something too granular. Instead, consider the sellability of your business’ name.
Deciding on a lawn care business name that works now and in the future is key to success.
You’ve chosen a lawn care business name that you love. Although, the process isn’t quite over—you still need to get it registered.
During the legal business name registration process, you’ll discover if the name is available in your state.
Choosing a business name that’s not being used yet, allows you to choose a business name that’s legal and can be used long-term.
To find out if your lawn care business name is available, simply visit your state’s online database. From there, the process is relatively easy and affordable to get registered.
However, before officially registering your business, it’s CRITICAL to meet with a trusted CPA (i.e. certified public accountant).
The right CPA will help you decide how to register your business with the entity that best fits your business needs.
When you choose the right lawn care business name, clients will see lawn mowing as synonymous with your business.
By following these simple steps and guidelines, you can create a lawn care business name that’s memorable with long-term success!
Originally published May 23, 2019 7:00 AM, updated on March 31, 2023 at 1:35p
Tags: Business Operation
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