"We had to mow 20+ lawns that day - that might not seem like so much to the bigger businesses, but for us, this was huge. This was our big day. And those weren't small properties, those were some big, residential lawns.

So we worked our asses off, all day. We drove all over town, and I think we finished only five minutes before the sun went down. My guys were sweaty, thirsty, hungry, and tired. I was so proud of them. I kept telling them about all the money we'd made that day.

But when I got back to the office, I looked at our numbers. My heart dropped."

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