There were these two food trucks in my home town, we'll call them Taqueria and Cilantro's.

Now, Taqueria and Cilantro's were in competition with each other - they were only a few blocks apart, they both served tacos, and they both inhabited the same niche.

Taqueria sold the better tacos - they were a little cheaper, and a little bit tastier. However, the line at Cilantro's was always twice as long, and you could tell from a glance that Cilantro's was making real money, whereas Taqueria was struggling.

How was Cilantro's so much more successful? And how does this apply to competing with other cleaning companies?

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