When you amaze cleaning clients, they're more likely to remain loyal to your business and refer you to other great clients.
Impressing your cleaning clients boils down to things like:
- Customer service
- High-quality services
- Consistent client communication
This article will show you the top 15 winning ways to amaze cleaning clients and keep them happy for many years to come!
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1. Excellent Customer Service
How you treat your clients reflects on your cleaning company’s reputation.
- Do you render services with a smile?
- Do you under-promise and over-deliver?
- Who answers the phone, and what’s their attitude?
Just the simple act of kindness can put you ahead of your competition, or at least amaze your cleaning clients with your excellent customer service.
2. Hire the Right Clients
It's important not to hire every client who gets an estimate.
Remember, some clients have been through a lot of cleaning agencies because they're is hard to satisfy.If your gut tells you this client will be hard to please no matter what you do, then politely decline.
Additionally, if the client doesn't align with your profit goals, then it's crucial to turn them away.
3. Stay Current With Technology
From scheduling software to accounting and GPS, technology helps you to deliver better service to cleaning clients.
While you don’t have to break the bank staying updated with technology, it's important to gradually implement it into your business as it grows.
The best cleaning scheduling softwares, like Service Autopilot, are designed to grow with your business. In turn, you can have light, flexible, and stress-free days.
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4. Follow Proper Chemical Safety Protocols
Since your cleaners are in consistent contact with various cleaning chemicals, it's critical they know proper chemical safety protocols.
By training your cleaner chemicals best practices, you'll be able to:
- Mitigate liability
- Minimize injuries
5. Develop a Niche
Cleaning can be competitive, which is why focusing on a niche in the beginning of your business is a great idea. Otherwise, you'll have more unnecessary competition.
Take a look at a few examples of cleaning businesses with a niche:
- Private homes
- Houses for sale
- New-construction
- Small offices and preschools
- Janitorial services for office buildings
Adopt one niche for your cleaning business, and become the best at it in your area. As a result, you can expand your reach, and your reputation will get you great referrals for the right clients.
6. Go Green
Green cleaning has become an increasingly popular concept in recent years.
You may want to go green in order to use specific cleaning solvents, or you may want it to be a niche business to reach a certain clientele.
It's important to research your area to determine if green services are in high demand in your area.
7. Clean Like It’s Your House
Take the same intensity that you clean at home, and apply it when you work on your clients’ homes. It’s one of the easiest and fastest ways to impress them.
Also, you can offer niche services, such as deep cleaning, rug cleaning, and window cleaning, in addition to other jobs that make rooms sparkle.
8. Create Everyday Processes
Unless you enjoy working solo, you’ll eventually hire cleaning employees to help you service your clients.
Develop everyday processes and cleaning policies, so everyone knows what to expect. For this reason, creating a cleaning checklist is a great way to ensure consistent high-quality services.
By creating everyday processes, you can conserve time so your cleaners can maximize efficiency and make clients happy.
Establish a positive reputation for continued high-quality services!
9. Don’t Rush Through the Work
If your everyday cleaning processes and policies cut corners, modify them to make sure you’re still giving clients the best service possible.
By using a the best cleaning software for time-tracking, you can easily view average cleaning times to find areas to maximize for optimal time efficiency improvement.
10. Price Your Services Right
Calculating the right pricing for your cleaning business is tricky. After all, you don't want to charge too little and hemorrhage profits. Alternatively, you don't want to price yourself out of the market.
Instead, figure out how to price your cleaning services for maximum profit, which allows you to pay your team while also allowing for enough profit to grow your business.
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11. Hire Well and Keep Your Team Happy
Especially during a hiring shortage, great employees are hard to find, which is why it's crucial to find ways to keep them happy in your business long-term.
- Appropriate wage
- Health company culture
- Proper work/life balance
- Unique benefits and perks
- Paid time off and paid sick time
These are just a few of the many ways to keep your amazing team happy in your business for many years to come.
How to Hire The Best Cleaning Employees!
12. Get Bonded and Insured
In many cases, you may be cleaning offices during off hours or homes during the day when your clients are at work. It's important to protect all of the appropriate parties in case of injury or accidental mishaps.
For these reasons, getting bonded and insured offers an additional layer of protection for your cleaners, clients, and business.
13. Keep an Eye on Economic Factors
By keeping up with current economic factors, you can make adjustments to your business based on how they affect your business.
For example, if gas prices go up, then you'll need to charge clients a fuel surcharge to offset the price difference.
Likewise, if the cost of wood increases, then you'll need to offset the increase in the cost of paper products, such as toilet paper and paper towels.
Remember, rising economic factors affect your bottom-line as well as the level of service rendered to clients.
14. Stay on Top of Labor Costs and Best Employment Practices
By staying current on labor costs, benefits, and other employee-related issues, you'll be able to ensure your cleaners are properly compensated and happy in your business.
Join a cleaning trade organization, such as ISSA, to stay up-to-date with the current hiring process and standard benefits in the cleaning industry. Plus, this is a great way to network with other businesses.
15. Level Up Your Business and Establish a Brand
After developing a following and receiving a few great reviews, it's important to consider establishing a brand.
While you may not want national attention, you can create a brand to become easily recognizable in your local area.
A logo, tagline, social media, emails, uniform, website, and vehicle wrap are a few great places to start establishing a brand.
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By incorporating these top 15 ideas into your business, you'll have the power to create happy cleaning clients who rave about your business.
Remember, clients who love your cleaning business are more likely to:
- Pay premium prices
- Forgive occasional mishaps
- Write fantastic online reviews
- Refer you to friends and family
- Remain loyal to your business for many years
Now, you have the ability to grow your business to new heights, and start impressing cleaning clients today!
Related: Cleaning Leave Behinds: 17 Delightful Ideas for Your Business
Originally published Sept 25, 2018 7:30 AM, updated July 26, 2022 11:21 AM