When done right, pest control flyers can be one of your greatest assets for selling more work.
Since contracts dominate the pest control industry, it can sometimes become challenging and expensive to convince clients to sign up for a year.
After all, much of your revenue is going to come from annual contract packages with recurring services - as opposed to one-and-done, one-time pest control projects.
As a result, it’s important to find new ways to convince clients to sign with you.
However, after converting a client and keeping them happy, it should be a piece of cake to get them to resign with you year-after-year.
In this article, you'll discover some of the best ways to create effective pest control flyers designed to sell!
Get more pest control clients using flyers and door hangers!
Get Your FREE, Customizable Templates!1. List Your Top Pest Control Services
Even though it's unrealistic to list all of your pest control services, it's important to at least list your specialties top-selling services.
Also, by listing these top services, you can indirectly upsell clients with services they may have been previously unaware of.
Usually, businesses will list their top 7-10 best-selling services. Although, to avoid making your pest control flyers overwhelming, it's not a good idea to list more than 10 services.
2. Justify Your Prices
The best way to justify your prices and stand out against the competition is by focusing efforts on what clients love most about your business.
Email or text surveys to identify why existing clients have chosen your business over the competition.
In your survey, ask specific questions to determine what makes your pest control business so unique. For example, is it your customer service, 100% satisfaction guarantee, or high-quality services?
Plus, you can easily automate surveys and track results using Service Autopilot.
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Get your FREE pricing calculator!3. Provide a Referral Offer to Your Favorite Clients
The next step in creating effective pest control flyers is providing a referral to your best existing clients.
Much like business card best practices, including a referral in pest control flyers helps to successfully clone your favorite clients.
After all, great clients usually refer you to other great clients, like their friends and family, who are similar to them.
Though, keep in mind, many pest control businesses underestimate the power of a compelling client referral offer on their pest control flyers.
Don't miss the chance to capitalize on your best clients and begin automatically winning more contracts with a fantastic client referral offer!
Also, don't overcomplicate your offer. Oftentimes, the best offers are simplest ones.
Your referral offer can be as simple as offering a free upsell or discount on their next service for every successful referral they bring in.
Get more clients for your pest control business!
Download your FREE business card templates today!4. Give New Clients With an Irresistible Offer
A fantastic way to increase conversion rates is by giving new clients a compelling offer they can't refuse.
Use your offer to dissolve potential buying barriers and convince new clients your business is the best option on the market.
For example, take a look at an irresistible offer you can use:
NEW CLIENTS! Sign up before [insert date] and get 15% off your first pest control service!
Also, speaking of the perfect offer, you can explore what the best pest control software can do for your business by signing up for a FREE tour of Service Autopilot TODAY.
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In Service Autopilot, our automations send emails and texts to:
5. Provide a Clear Call-to-Action
After building the perfect offer for new clients, it's time to create a clear CTA (i.e. Call-to-Action) to tell clients the next action you want them to make.
For example, do you want clients to call for a quote or sign up for a quote online? Be as specific as possible, and state whatever next action you want them to take after reading your pest control flyer.
Take a look at a few excellent CTAs you can use and make your own:
- (000) 111-2222 CALL NOW!
- www.CityPestControlService.com SCHEDULE NOW!
- CALL (000) 111-2222 to schedule your first pest control service!
In addition, it's important to make your CTA as unmistakeable and easily readable as possible. For this reason, be sure to place your CTA in a visible place with LARGE, BOLD font.
6. Focus on Creating Functional Pest Control Flyers
Remember, pest control flyers are useless to your business if they're not functional and effective.
Unfortunately, a lot of pest control businesses get carried away with overly creative flyers, featuring clashing neon colors, illegible font, and inaccessible contact information.
Keep in mind, it is possible to develop creative flyers as long as you remember to prioritize your main goal - to use flyers to sell more contracts.
Here's a look inside a brief checklist of the basics you should include in all of your pest control flyers:
- Visible contact information
- Clearly legible, large, simple font
- No misspellings and is grammatically correct
- List the main services and packages you offer
- Simple, complementary color schemes that are easy on the eyes
- Clean design that doesn't take away from the main CTA and overall goals
- Avoid overusing stock photos (e.g. only use photos of YOU and YOUR work)
Oftentimes, the competition doesn't follow these essential flyer design principles. Which means, if you follow these essential elements, you'll have the power to beat them!
7. Take Your Pest Control Flyers Online
Did you know that it can take 6-8 touches to convert a lead into a client?
THIS is why it’s so important to touch clients using various marketing strategies.
Which means, after creating your pest control flyers it's important to take them online! For example, organic social media posts, paid social media ads, Google Ads, and more.
Online flyers and door hangers are a great opportunity to gain access to hyper-targeted marketing at an affordable cost.
Plus, when using social media ads on platforms like Facebook, you can really expand your reach and start winning more clients at a faster rate.
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Use Pest Control Flyers to Effectively Win More Contracts Today
In this article, we talked about using pest control flyers to win more contracts for your business.
Using the strategies for creating effective pest control flyers presented in this article you can now:
- Expand target market reach
- Use offers to win more clients
- Increase your flyer’s effectiveness
- Beat the competition and corner the market
- Create professional pest control flyers that quickly sell
Finally, you can start beating the competition and consistently start winning more contracts using pest control flyers today!
Related: 5 Ways to Build Pest Control Business Cards That Sell
Originally published Aug 20, 2020 11:42 AM, updated Jan 31, 2022 4:13 PM