It’s the new year… and you’re starting to realize it’s time to kick your business goals into high gear.
But, where do you begin?
If you haven’t set your business goals yet, you need to read this article right now.
It’ll set you in the right direction for a stellar new year.
As a cleaning business entrepreneur, you want to:
- grow your revenue
- dominate your market
- be known across town as THE BEST choice when needing your house cleaned
So how do you do just that?
Let me show you the secrets to setting GREAT achievable goals for 2019…
Goal #1: Grow Your Revenue
Growing your revenue should be your top goal this year.
That means increasing your client list and selling more jobs.
Here’s what you should focus on to achieve this goal:
1. Get more leads.
Create sales funnels that drive leads into your business rather than always having to go out and get new business.
You’ll save a ton of time and worry less if you can devise a system that brings the leads to you.
2. Grow your current market share.
If you’re not already “the big cheese” in your area, you’ll need to focus on ways to take a bigger piece of the pie.
What are your competitors doing to get more leads?
Why do customers choose them over you?
Do a little research to see what’s setting them apart.
But be careful – you don’t want to copy them. You want to use this knowledge to assess areas of your business that may need improvement, then use some of that knowledge to increase your share of the market.
You may need to step up your marketing or even work on getting better reviews.
3. Expand into additional markets.
Have you tapped out your current market?
Think about the towns North, South, East, and West of you.
Can you expand your services to those areas?
You may be able to set up a remote team in a different town that’ll be responsible for servicing only that area. You won’t have to drive there every day (or send your hometown employees on a far drive) but you’ll still be able to expand your business into new markets.
Goal #2: Improve Customer Service and Quality
Your reputation should precede your business.
So if you want to be known as the best cleaning business in town, you’ll have to earn that reputation.
You can do that by having…
- Better hires.
- Better assessments.
- Better incentives.
Monitor the quality of work your teams provide to clients. You can do this by developing a review system for your customers.
You can use Service Autopilot’s Forms to gather feedback from clients after you complete a service. To track customer satisfaction, Martha Woodward co-founded a software company called Quality Driven Software that can help you collect the info.
Once you know how your teams are performing, reward their good work! You could develop compensation plans that revolve around quality scores.
The better the compensation for good work, the higher the quality of work.
Goal #3: Dominate Your Marketing
If you think you’re doing all you possibly can do, guess again.
You should ALWAYS be stepping up your marketing… testing… assessing… changing… testing again.
Test new things – offers, audiences, email subject lines, Facebook posts, images, headlines, etc.
If you can get a solid testing plan in place you’ll be able to track what’s really working and what’s not. Take what works and push your efforts into that.
To be successful, test these advertising channels:
If you’re not doing Facebook ads, you should be.
Like, right now.
Stop reading this article and go set up some ads.
Creating a leads funnel on Facebook could get those leads flowing directly into your business:
- Start with a few educational videos to warm up your audience.
- Next, deliver a video detailing your business and what you do.
- Finally, target them with a super cool new client offer that directly sells your business with a strong call to action.
2. Email Marketing
The majority of email marketing is free. It typically costs nothing to email your clients and lead lists.
Create separate strategies for each audience.
For clients, email them with upsell offers.
For leads, send them new client discounts, holiday promotions, and creative content to hook them.
3. Leave Behinds
These are small things you “leave behind” after you finish a cleaning service.
They push you from good… to GREAT.
Design a few pieces with upsell offers that you can leave for existing clients.
Create new client discounts that you can use as door hangers, or leave behind for your clients to pass out to their friends.
What’s the easiest way to impress your clients? Check out 17 Awesome “Leave Behinds” for Your Cleaning Clients
2019 will be amazing… if you follow the plan.
If you follow the goals we’ve laid out for you, they’ll take you from zero to 60 in no time.
Your business is year-round. That means you can test your sales and marketing strategies throughout the year.
If you sit idly by, your business will not grow.
It doesn’t matter where you start, just that you start SOMETHING.
Lisa Marino is a copywriter for Service Autopilot. She uses her 15+ years in direct marketing, sales, and product development to push entrepreneurs beyond their limits. She's passionate about helping others grow their businesses through time-tested marketing techniques. When not writing, you can find her belting out a mean Stevie Nicks at a local karaoke night.Author's Website