7 Ways to Rock Your Holidays

“The New Year is about to start, and I have no idea where all the time went. This year was great, but how can I make 2019 even BETTER?”

This is the question you should be asking yourself… and it’s a GREAT question.

You can grow your business by solving the problems within it (even if they seem small).

The little stuff can really add up, so take the time to think about

“What can I make better?”

Then, once you’ve answered this question, you can begin to use these problem solvers to grow your business.

Now, let’s talk about the 7 ways you can rock all of your holidays…

7. Practice Problem-Solving Techniques

Practicing effective problem-solving techniques is essential to fixing your business.

Often times, we get caught up, and forget to take a step back and re-evaluate ourselves and our businesses.

Here are 4 problem solvers that’ll be sure to rock the socks off of your business:

  1. Create a strategy for problem-solving that allows your business to seamlessly communicate with your team.
  2. Open communication between you and your employees will force you to…
  3. break down the walls within your business, so that you can work with your employees to fix issues.
  4. If you can accomplish the first two, you’ll create a workplace of open-minded people.This allows employees to be more receptive to changes.

If you follow these steps, you’ll be sure to foster a healthy problem-solving system that will jump-start your business’ growth.


Let your employees play an active role in growing your business! How to Motivate Employees to Solve Your Problems


6. Create a Sales Funnel

Creating a sales funnel will allow you to convert your leads (potential customers) into clients.

This is one of the primary ways to grow your business.

Let’s talk about how you can create a sales funnel:

  • Step 1: Create a Landing Page
    • This is your leads’ first impression and interaction with your business. You need to take the time to make is good and POP. It should have your contact info along with an enticing offer such as free estimate, discount off services or new customer deal. In order to get this deal, your lead will have to submit their email address (your first means of communication).

  • Step 2: Present Your Tripwire
    • This is the offer that converts your leads into clients. Give them an offer they CAN’T refuse with a STRONG call-to-action.
  • Step 3: Offer an Upsell
    • Offer your new clients the option to upgrade their services, or add additional services to their account.

  • Step 4: Offer to Downsize
    • If you’re about to lose a client, give them the option to scale back their service instead. This is better than losing the client altogether, so don’t look at it as a bad thing. A lot of clients (arguably most) who want to cancel are on a tight-budget, which means it has nothing to do with your services.
  • Step 5: Keep the Wheels Greased
    • Just like a bike that needs it’s wheels greased, you have to maintain and nurture your clients. Follow-up with new clients, and offer existing clients rewards for their years with you.

Sales funnels are vital to the growth of your business. You have to be able to convert and nurture leads and clients.

Your clients are a HUGE factor in determining the growth of your business, so why not take care of them?


Want to close more leads in less time? Listen to how YOU, too, can close phone sales. How to Close Sales Over the Phone


5. Maintain a Full Team

Taking care of your clients means making sure you’re providing them with good quality services.

To make that happen, you need to make sure you have enough employees to comfortably complete those services. This means you can’t overwork your team, and expect them to be efficient and happy with their jobs.

You know it’s time to hire when one of the following occurs:

  • You’re working more hours than ever before.
  • You feel like your employees aren’t loyal to you.
  • Your employee morale is plummeting.
  • An employee has quit.
  • Your crews are overextended and quickly burning out.
  • You’re doing small tasks instead of focusing on growing your business.
  • You’re missing calls, because you’re too busy, and it’s costing you money.
  • You’re working on low-value projects, because you need your crews on the bigger projects.
  • You’re about to sell a ton of work and will need additional employees to cover the jobs
  • You’re turning away clients, because you don’t have enough employees to do the job.

Happy employees lead to better quality work, because you’re able to acquire and keep good, experienced employees. It also means that your clients will be happier, too.

There may be more upfront costs when hiring another employee, but it’ll pay off in no time with all of your new incoming revenue.

4. Market, Market, Market…

Marketing is a VITAL part of growing your business. It not only generates leads, but it can also be used to generate employment candidates as well.

You can market by:

  • Pay-per-click advertising
  • An eye-catching website with your contact info clearly displayed
  • SEO (Search Engine Optimization)
    • Essentially, you need to use keywords within your website in order for it to show up at the top of a Google search.
      • For instance, if you’re a “lawn care” company (*ahem* keyword alert!), you want it to pop up at the top of the search.
  • Email marketing
  • Get more online reviews (and don’t forget to fix those bad ones, too!)
  • Flyers, door hangers and 9-arounds
  • Get your employees good at selling in-person
  • Have BOLD trucks and vans

Get your clients to refer you (this works for new employees too!)

Marketing is essential to growing any business. Be sure you’re doing it right!


Want to get more clients? Read how YOU can make it happen. How to Expand Your Marketing into Multiple Channels


3. Be Active on Social Media

You gain awareness by being omniscient. And by that I mean, be everywhere.

The more people see the face of your company, the more likely they are to trust you. In other words, if they feel like they know you (and other people trust you too), they’re going to be more likely to trust your company.

When you can get someone to trust you, they’re that much more likely to be open to becoming a client.

If you’re active on social media…

  • They can see other clients that trust you.
  • They know you’re legit.
  • They’re being more exposed to you (and are more likely to trust you).
  • They can see reviews and comments about your business.

The opportunities for social media are absolutely endless.

If you’re not on social media… You’re. Missing. Out.

2. Compensate Your Team

We talked a little earlier about this, but let’s dive more into detail.

So we know: happy employees = better work = happy clients

A part of this means properly compensating your employees.

Essentially, all we’re saying is this:

  • Provide them good benefits (average or higher)
  • Fair wages (local average or higher)

1. Be a Sponge

Like a sponge, you should always be absorbing all you can on growing your business. This is how you get better.

The best way to educate yourself on the service industry is right at the touch of your fingertips.

… And it’s 100% free.

No matter what industry you’re in, our blogs will tell you everything you need to know about the service industry.

We also provide…

  • Solutions to almost any imaginable problem you might face
  • Valuable resources to turn to
  • Educational events
  • Webinars
  • Networking opportunities
  • Online avenues for you to connect with others in your service industry
  • The invaluable knowledge and resources we provide you are endless!

Conclusion

If you follow these techniques, you should have no problem growing your business in 2019.

The article tells you just about everything you need to know about becoming a better business owner in the service industry.

Let’s go rock those holidays!


Related: How would you like to have a KICKASS New Year? The #1 Way to Have a Kickass New Year


Alyssa Theriot

Alyssa Theriot

Alyssa is a Content Writer at Service Autopilot. Her bookworming began after she discovered the Harry Potter series. Her love of books evolved into writing and creating content. When she's not writing an SA blog to help service industry owners, she's watching sci-fi or has her nose in a book. If you'd like to chat with the author, you can reach her at: alyssa.theriot@serviceautopilot.com

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