Conference Speakers

sa speaker joshua long

Josh Long

Growth Expert and Author

Josh Long has been helping businesses grow since 2008 when he was the first hire to help Chet Holmes launch his consulting agency. He was quickly promoted to Marketing Director for Chet and Tony Robbins at Business Breakthroughs International. He’s also worked closely with other thought leaders, including Dan Kennedy, Jay Abraham, and currently with Perry Marshall. He is always focused on sustainable results by finding and fixing the current bottleneck holding any company back.

sa speaker mike michalowicz

Mike Michalowicz

Entrepreneur and Best-selling Author

Mike Michalowicz is the author of Profit First, Surge, The Pumpkin Plan, and his newest release: Clockwork. By his 35th birthday, Mike had founded and sold two companies – one to private equity and another to a Fortune 500. Today he is running his third multi-million dollar venture, Profit First Professionals. Mike is a former small business columnist for The Wall Street Journal and the former business makeover specialist on MSNBC. Over the years, Mike has traveled the globe speaking with thousands of entrepreneurs, to share the best of what he has learned.

sa speaker ari meisel

Ari Meisel

Best-selling Author and “Replaceability” Expert

Ari Meisel is the best-selling author of The Art of Less Doing, and The Replaceable Founder. He is a self-described Overwhelmologist whose insights into personal and professional productivity have earned him the title, “The Guru’s Guru.” He can be heard on the award-winning Less Doing Podcast, on international stages speaking to thought leaders and influencers, and for those who prefer the written word, Ari’s blog posts on Medium offer immediate and actionable advice for entrepreneurs seeking replaceability.

sa speaker steve gilliland

Steve Gilliland

Speaker and Best-selling Author

Steve Gilliland is a master storyteller and brilliant comedian, and he can be heard daily on SiriusXM Radio’s Laugh USA. He shows audiences how to open doors to success in their careers, their relationships and their lives. Steve built a multimillion-dollar company from the ground up on the same philosophy he expounds to his audiences: “If you continually learn more about your company, your industry, your customer and yourself, you will always be a leader.” His motto is straightforward: “If you take care of people, the business will follow.”

SA6 Speaker Roy Heintz

Roy Heintz

Master of Ceremonies

Roy Heintz has been synonymous with “Championship Success” for over three decades, as a basketball coach, a business leader, and as a professional speaker for corporations, organizations, and professional and intercollegiate athletic teams across the nation and around the globe. Currently, Heintz serves as a senior executive leader and National Director of Service Excellence for Atlanta’s Reliable Roofing. As head coach, Heintz’ teams won championships at each stop along his career path, garnering him a reputation as a “turnaround specialist” by turning losing programs into champions.

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current Pricing


Regular Pricing


Current Pricing Special ends September 30th. Get your tickets now!

SA Speaker John Caldwell

John Caldwell

CTO, Service Autopilot

John Caldwell is the Co-founder and CTO of Service Autopilot. John has been working in the software industry for most of his life. When he co-founded Service Autopilot almost ten years ago, he was programming the system on his own. Now he commands a team of 40+ developers, business analysts, and quality assurance members to build out revolutionary features that have never been seen in our industry.

sa6 speaker jonathan pototschnik

Jonathan Potoschnik

CEO, Service Autopilot

Jonathan Pototschnik is the Co-founder and CEO of Service Autopilot. Jonathan has built several $5m+ dollar businesses in both the lawn care and cleaning industries. His desire to share his experience with other business owners lead him to co-found Service Autopilot with John Caldwell. Together, they strive to build the software this industry deserves. In addition, Jonathan uses his knowledge to coach business owners in the Service Autopilot Academy.

SA Speaker Jason Cupp

Jason Cupp

Growth Consultant and Hiring Expert

Jason Cupp is a former service CEO turned Kolbe-Certified growth consultant, team builder and motivational speaker. A Past President of the National Association of Landscape Professionals, Jason now spends his time consulting and speaking about team building, financial metrics, crisis management, as well as many other business topics. Jason has worked with countless business owners to develop their companies, and improve their leadership and financial foundations. You’ll also see Jason teaching in Service Autopilot Academy and other events.

Chris Volpe

Training Director, Service Autopilot

After earning a Business Information Systems degree from TCU, Chris Volpe went on to start a Coffee Shop with a small group of people. Now, he manages a team of trainers, launch advisors, and advanced Service Autopilot experts. With a rich background in training and business development, Chris mixes his vast knowledge of Service Autopilot and his startup experience to help business owners implement technology into their businesses.

sa speaker lisa marino

Lisa Marino

Marketing Campaign Manager, Service Autopilot

Lisa Marino is a Marketing Campaign Manager for Service Autopilot. She uses her 15+ years in direct marketing, sales, and product development to push entrepreneurs beyond their limits. She’s passionate about helping others grow their businesses through time-tested marketing techniques. Her credits include developing and marketing products for talk show host Montel Williams, bestselling financial author Robert Kiyosaki, and “The Amazing Race’s” Phil Keoghan. Her specialties include Email Marketing, Paid Social Advertising, Digital Display, Direct Mail, Copywriting, Strategic Campaign Planning, Project Management, and Product Sales Training.

sa speaker patrick hoffman

Patrick Hoffman

Marketing Director, Service Autopilot

Patrick Hoffman is a data nerd and optimization fanatic. He has been writing copy, testing ads, and creating marketing strategies in the Service Industry for four years. Since he’s worked at Service Autopilot, he’s seen inside hundreds of lawn care, cleaning, and snow companies – and helped them refocus their marketing efforts on what matters most. Recently, he took on the role of Marketing Director, and is slowly (but surely) learning how to grow a team of expert marketers.

sa speaker joe hrbacek

Joe Hrbacek

Training Specialist, Service Autopilot

Joe Hrbacek brings a comprehensive knowledge of the Service Autopilot system to SA6. He’s been a Service Autopilot Trainer since July 2016 and has mastered the ins and outs of the new Forms platform. Joe left Saint Paul, Minnesota behind to get his education from the University of Dallas. Before he settled, he spent a couple years in Rome, Italy, working as a Resident Coordinator for the University. Currently, he is finishing a Master’s Degree in IT Management.

Mike Callahan

SimpleGrowth and SA Certified Advisor

After 24+ years in the snow removal & lawn care industry, Mike Callahan created a turnkey solution that revolutionized his business and is now teaching those lessons to you. You don’t have to reinvent the wheel with this proven system that will save you time and money, while allowing you to have a life outside your business. Ten years ago, Callahan went from working 100 hours a week in his business to working 3 to 5 hours a week. He’ll discuss how he mastered the workflow and systems in Service Autopilot to make this dream a reality!

sa speaker jim evans

Jim Evans

Vice President of Sales, Service Autopilot

Jim Evans has been a trusted sales leader at Service Autopilot for 3 years and counting. As Vice President of Sales, Jim brings to the table over 20 years’ experience working with small and medium sized businesses. He’s spent over 10 years in leadership roles, so he knows a thing or two about managing teams. 

sa speaker scott howard portrait

Scott Howard

Implementation and Operations Coach, Service Autopilot

Scott was a landscaper, a general manager, part of a demolition crew, and a submarine hunter in the US Navy. He was one of the first employees at Service Autopilot, and almost 10 years later he is still one of our best trainers.Scott now works as our Implementation and Operations Coach, ensuring new SA Members get up to speed with the software and instilling healthy business practices while he’s at it. 

sa speaker brian minter

Brian Minter

Trainer, Service Autopilot

Brian has been with Service Autopilot for over 5 years. He has almost 20 years’ experience as a trainer with various software and network administration companies. Drawing on his experience as a Project Manager working with gas, water and electric utilities and municipalities, and as a Pastor, Brian works regularly to train Service Autopilot Members, new and old, on a variety of features and best practices.

Want to Join Us at SA6?

current Pricing


Regular Pricing


Current Pricing Special ends September 30th. Get your tickets now!