You might have the best team in the field. Maybe your clients rave about your outstanding customer service. But if your pricing is wrong, you won’t make the money you deserve.

Price your services too low and you won’t earn enough to keep your company afloat. Too high, and your clients will run away.

It's hard to price your lawn services right. Pricing is a complex part of running a service business. There are dozens of factors that will influence your calculations, and some of these factors aren’t exactly concrete.

Follow these five steps to get your services priced just right:

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