Welcome to Your Facebook Advertising Guide

A "Client Persona" is a powerful tool to help you find your best clients, and create irresistible ads.

This video will show you our in-house secret to identify your best clients.

Here, we're giving away our own "Client Persona Template" we use to represent our best clients.

Click the download button, and fill out your own Client Persona. This will help you write stronger ads that resonate with your best potential clients.

In this section, we cover some of the best practices when creating or updating your Business Page, as well as exploring the Ads Manager.

We also dive into the most technical part of Facebook Advertising: the Pixel. Don't get scared! This part is pretty easy, once we walk you through it.

This is the first part of creating your ad.

In this video, we will cover how to choose a goal for your ad campaign, your budget, and - most importantly - how to reach your best potential clients with your ads with Facebook's Custom Audience tools.

In this video, we're going to use every trick in the book to create a Facebook Ad that will compel your clients to actually look at your ads.

After this, you should have an edge over your competitor's ads. Your costs will be lower, and more people will see your company!

We really want to see you succeed. So, we've provided 11 ad types you can steal, complete with Headlines, text, images, and explanations for when to use the ads.

Download and steal from these 11 Facebook Ad templates we made, just for you!

This is where most people FAIL at Facebook Advertising.

You MUST test your ads. In this video I show you how to run duplicate ads, and change important elements (such as the Headline, or the Image) to improve your conversion rates.

If you "set it and forget it" you can be sure you will waste money. Only by testing and monitoring your ads on a regular schedule, will you be able to improve your efficiency and keep generating new clients over time.