Knowing how to price commercial cleaning jobs isn’t just about math—it’s about judgment.
Price too low, and you stay busy while your bank account stays stressed.
Price too high, and you lose contracts before you ever get a chance to prove your value.
The goal isn’t to be the cheapest cleaning company in town.
It’s to be profitable, consistent, and scalable.
This guide walks through exactly how experienced operators price commercial cleaning jobs—including the hidden variables most bids miss, the pricing models that actually hold up over time, and the mistakes that quietly destroy margins.
Most cleaning businesses don’t fail because they can’t get work.
They fail because they win the wrong work at the wrong price.
When pricing is off, you’ll feel it fast:
Pricing correctly allows you to:
Pricing is strategy—not admin work.
Pricing commercial cleaning jobs is about more than square footage, let’s talk about it.
Two buildings with the same square footage can have wildly different costs.
Pro Tip! If the space creates behavioral mess, not just surface dirt, price the job higher.
Pricing trap: Weekly service that slowly turns into “daily expectations.”
Basic janitorial and “light detailing” are not the same thing.
Always clarify:
If it’s vague, you’re assuming the risk—not the client.
Labor is typically 50–80% of total job cost.
Include:
Overhead isn’t just rent and insurance—it’s:
Remember, profit is not what’s left over. It’s built in.
Best for:
Standard offices, predictable layouts, consistent frequency
Breaks when:
Furniture density is high or expectations are vague
Best for:
Deep cleans, post-construction, unpredictable scope
Breaks when:
Clients equate speed with value
Best for:
Recurring commercial contracts
Why experienced operators prefer it:
Predictable revenue, easier billing, cleaner upsells
Base flat rate + hourly or per-task add-ons
Best for:
Long-term contracts with evolving needs
Industry average:
Always factor:
Example:
Target 20–30%, depending on:
If your math doesn’t support that margin, don’t take the contract.
Pro Tip! Track real job data using job costing tools like Service Autopilot so your estimates get sharper over time—not looser.
Instant invoicing
Better scheduling
Manage your clients and employees all in one system
Sometimes the smartest business decision is recognizing when a contract isn't profitable — no matter what you charge. Experience teaches you which warning signs to watch for before you commit.
Here's when to think twice about taking a contract:
If a contract shows multiple red flags, trust your experience. It's better to pass on problem contracts and focus your crews on profitable, sustainable work. Not every opportunity is a good opportunity.
Even experienced owners can't manually track every variable across dozens of jobs. Job costing software turns your completed contracts into a learning system that makes your estimates more accurate with every job.
Here's how tracking real job data improves how you price commercial cleaning jobs:
Refine estimates based on actual performance
Spot unprofitable contracts before they hurt you
Build a feedback loop for continuous improvement
When you track time, costs, and profitability by job, you stop guessing and start knowing. Your pricing becomes smarter with every contract you complete.
Busy ≠profitable.
Pricing confidence matters.
Let clients choose value—not just cost.
Let’s look at a few common frequently asked questions.
When should I reprice an existing commercial client?
Review pricing annually at minimum, but don't wait for the calendar if your costs have changed significantly. Labor rate increases, rising supply costs, or added insurance expenses justify repricing conversations. If a client's needs have expanded beyond the original scope — more frequent cleaning, additional areas, or specialty services — that's also the right time to adjust. The key is communicating changes professionally with advance notice, not surprising clients with sudden increases.
Why do similar buildings price so differently?
Square footage alone doesn't tell the full story. Two 10,000 sq ft office buildings can have vastly different pricing based on furniture density, traffic patterns, floor types, and access restrictions. A building with open-plan desks cleans faster than one with private offices and conference rooms. High-traffic lobbies with tile need more attention than low-traffic carpeted spaces. Security requirements, cleaning windows, and client expectations all affect the real cost of service — which is why site visits matter more than formulas.
Is losing a bid sometimes a good sign?
Absolutely. If you lose a bid because you were significantly higher than competitors, it often means you either priced correctly and they underpriced, or the client was shopping purely on price. Price-focused clients typically create headaches — late payments, constant negotiations, and unrealistic expectations. Losing those bids protects your margins and frees your crews for clients who value quality and reliability. If you're winning every bid, you're probably priced too low.
How do I know if I'm pricing too low?
Watch for these signs: you're winning most bids but struggling with cash flow, clients never question your quotes, you're constantly busy but profit margins are shrinking, or you can't afford to give crews raises. If multiple clients accept quotes immediately without negotiation, you're likely leaving money on the table. Track your actual costs on completed jobs — if you're consistently underestimating labor or supplies, your pricing needs adjustment.
Should I match a competitor's lower price to keep a client?
Only if you can do so profitably and the client relationship is worth protecting. Before matching, understand what the competitor is actually offering — they may be cutting scope, using lower-quality products, or underpricing unsustainably. If your price reflects your true costs and fair profit, communicate your value clearly rather than racing to the bottom. Clients who leave purely for a lower price often return when the cheaper service disappoints. Focus on clients who value what you deliver, not just what you charge.
If you want to scale your cleaning business, pricing has to work even when costs rise, cleaning crews change, and demand fluctuates.
The businesses that last aren’t guessing—they’re pricing intentionally.
Remember:
Ready to take the guesswork out of pricing?
Book a demo of Service Autopilot to see how automation, scheduling, and job costing help commercial cleaning businesses protect margins and scale with confidence.
Related: Common Cleaning Pricing Mistakes
Originally published Jan 27, 2025 7:00 AM
Tags: Business Operation, Featured Post
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