You don’t want to spend more money on finding new clients… but you’re not exactly sure what to upsell…
This is a common problem among cleaning business owners, but once you get the hang of it - you’ll be GLAD you started upselling.
By upselling your cleaning services, you’re simultaneously saving your cleaning business time and money. Plus, your current clients are way more likely to purchase additional services from you than a lead.
The process of upselling cleaning clients is so much easier, once you know which services you’re going to upsell.
Everyone (and I mean everyone) has those crumbs laying under their couch cushions that have been there from what seems like the dark ages… which makes this a rather easy upsell.
This cleaning service can be customized for almost any need: from quick vacuuming, to moving couches and chairs and going deep. For instance, you could include a cleaning under the furniture or couch as well.
I can also include:
It’s a really customizable upsell that you can cater to each client. Not only will the client get what they want, but you’ll have a few extra dollars in your pocket as well.
This is another easy upsell, because we all have fridges with stains and freezers with expired leftovers from who-knows-when.
It’s an easy job… but it’s the one job no one wants to do, because clients don’t want to take out all of their food, wipe off the shelves and organize the disarrayed mess they call a fridge.
As a bonus, you can also customize this cleaning service. You can offer them:
Like all of these services, it’s important to remember that you can make it a regular service you do every month, semi-annually or annually.
It’s one of the first things we see when we come home, but one of the last things we think about cleaning.
You can offer indoor/outdoor window cleaning, window sill cleanings and window treatment cleanings (i.e. curtains, blinds, etc… ).
In this cleaning service upsell, the client can pick and choose which things they want done. It’s a simple upsell where they can decide how often they want the service rendered (monthly, bi-monthly, semi-annually and so on).
Choose how you want to present this upsell service to your clients, and try to make it as customizable as possible for your clients.
For families with kids or pets, this is a big one.
A clean carpet can contribute to health factors as well as just looking nice. This could be a major selling point for a lot of families.
Offer carpet steam cleaning, give them an option for stain removal, offer to clean under the furniture and offer a rug cleaning option.
This service is an easier upsell, because the house won’t look clean without a nice carpet to complement it.
This service is great for delighting your clients. It makes them really want to give you great reviews, because it totally changes the way their house looks.
Unlike the other services, this is a service they can’t do themselves. You have access to a professional carpet cleaner… and it’s very likely they don’t. Bank on that and sell it.
Tile cleaning: because a house isn’t clean until the floors are spotless! Just like carpet cleaning, this is another service your clients can’t do themselves.
You can customize this service by offering:
Clean floors can contribute to many health factors including (but not limited to) bacteria and illnesses. This is a major selling point you can sell to your clients.
No one (and I mean - NO ONE) wants to clean up after their kids. Any parent will tell you it’s one of their least favorite parts of the house to clean. This is a HUGE upsell benefit you can lean on. YOU get to be the breath of fresh air for your clients.
You can customize this service by offering customizable packages:
This is the perfect upsell for parents with young children, and you can sell this to them every time.”
This option is for those who want that intense spring cleaning - with the whole house turned upside down and cleaned from top to bottom.
It’s like the individual room cleaning and organization service… but on steroids.
While you can upsell this service from any time of year, it’s specifically beneficial for the spring, because the kids are out of school for spring break. Parents are trying to prepare for the summer when their kids are about to be home. (for obvious reasons).
You can sell this service by zeroing in on these reasons. Explain to them, you can clean the house while the parents are home. If they buy your service now, they won’t have to worry about an organized house this summer!
Customize this service by allowing them to choose which drawers, closets, pantries and rooms they want organized.The clients should be able to tell you how they want everything organized and cleaned - and what they picture the end product looking like.
Manage your clients and employees all in one system
It’s important to note that all of these cleaning services are 100% customizable for both your clients AND cleaning business.
In order to earn this cash flow consistently, all of these can be upsold to repeat every month, 6 months… every year… or whatever the client wants.
And if you need help tracking your upsells, Service Autopilot has an endless amount of automations to help you create upsell campaigns.
Upselling is important to increasing client retention and revenue growth. It’s also a great, quick way to grow your cleaning business.
Tags: Business Operation