7 Proven Ways to Get More Lawn Care Clients with Google ads (Without Blowing Your Budget)

1. Keep your campaign structure clean.

Having a clean Google Ads account structure is not just a best practice — it’s the backbone of performance, control, and scalability. Here's why it matters:

Better Relevance = Better Quality Score

• When your campaigns, ad groups, keywords, and ads are tightly themed, Google rewards you.
• Higher Quality Scores = Lower CPCs and higher ad positions.
• Clean structure = better ad-to-keyword-to-landing-page alignment.

Easier Performance Tracking

• You can instantly see what’s working and what’s not without digging through messy data.
• Want to pause underperformers or double down on top performers? Easy peasy if your structure’s solid.

Precise Budget Control

• Clean structure - better budget allocation by funnel, product, or service line.
• No overspending on low-priority areas or underfunding high-potential ones.

Makes Optimization Easier

• Want to A/B test headlines or bidding strategies?
• Easy to do when everything is segmented by intent, theme, or funnel stage.

Example

2. Analyze Your Performance

If a classic Google Ads report is too complicated for you, just use pre-built Google Ads scripts.

Script Link

Here is how you can install the script:

1. Go to your Google Ads account and click Tools - > Bulk Actions - > Scripts
   
   
   
2. Add new script
   
   
   
3. Paste the script into the command panel, save it, and run in
   
   
   
4. Make sure the script status is set to “Enabled” and there is errors during the test run
   
   
   

3. Set Up Conversion Tracking to Measure Performance

Make sure to count every lead you’ve paid for, whether it is a form submission or a phone call.

If you don’t have conversion tracking set up, then you shouldn't be running Google Ads because you can’t measure performance.

These are a few types of conversions you’ll want to measure:

• Phone call
• Form submission
• Call extension phone call
• Clicks on the CTA call button
• Scroll %
• Avg session duration
• Landing page heat map

If you're looking for the easiest way to set up tracking, Whatconvert is the best option for you.

• Pre-built reports
• Deals source tracking
• Dynamic phone numbers
• Google ads campaign - > keyword tracking and many more
  
  
  

4. Split Test Your Google Ads to Find What Works Best

Split testing is essentially when you change one variable between your Google Ads to see which one performs better.

Here is an example:

Why:

Test which local market brings cheaper and more qualified leads.

Result:

Austin had 12% lower CPC and 15% higher conversion rate, likely due to less competition and higher seasonal demand.



Why:

RSA allows more combinations for Google to optimize; ETA gives tighter control over copy.

Result:

RSAs had 25% more impressions and slightly better CTR, but ETAs had better conversion rates (likely due to clearer offers).

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5. Only Pay for Good Clicks Using Negative Keywords

Not many lawn care business owners do this, but if you want to save money, it’s a necessity.

This step is really simple, and the best part is that you already know what most of these are.

For instance, you don’t want your ads appearing to people searching for jobs or hiring.

Additionally, if you have a small budget, then you should probably add your competitors’ lawn care businesses as negative keywords too.

These are terms that often attract unqualified clicks in lawn care:

DIY & Education:

• “how to mow a lawn”
• “DIY lawn care”
• “free lawn service tips”
• “YouTube”
• “online course”
• “Certification”

Jobs & Careers:

• “lawn care jobs”
• “hiring”
• “lawn technician openings”

Vendors & Products:

• “lawn care equipment”
• “wholesale fertilizer”
• “used lawn mower for sale”
• “lawn care franchise”

Location-based:

If you don’t serve other cities or states, block their names. For example:

• “Dallas”
• “Houston” (Assuming you're in Tampa — block others!)

6. Exact Match Keywords First 

There is nothing wrong with broad or phrase match keywords, except that it is hard to control everything at once.

Let’s imagine that your search terms list is a lawn you need to move. Instead of making chaotic moves here and there, you move the lawn from one edge to another, slowly but surely covering an entire field.

Same with the search terms and keywords.

Identify the keyword intent you want to cover, and expand your keyword list based on the results you have.

Win More Lawn Care Clients Using Google Ads

Google Ads are a great way for lawn care businesses to beat competition and win more clients.

While Google Ads might seem a bit intimidating at first, especially if you’re new to marketing, they’re a great way to start seeing immediate results.

Use this guide for creating Google Ads for lawn care businesses to become a pro at Google Ads and start growing your business fast!