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Return on investment is probably the #1 most overlooked number in the lawn care industry. Essentially, it means this: You put money into a strategy (for example, a marketing campaign) The strategy yields you more money - either from increased sales, or new clients. Why should you care about it? Pay Attention to Your Return […]
On Wednesday, we talked about how you should build your knowledge to gain an edge over your competition - and in that post, we promised a list of must-read Business books. The CEO and Co-founder of Service Autopilot, Jonathan Pototschnik, recommends these books (and a few podcasts!) for people who care about growing their business. Each […]
You might have the best team in the field. Maybe your clients rave about your outstanding customer service. But if your pricing is wrong, you won’t make the money you deserve. Price your services too low and you won’t earn enough to keep your company afloat. Too high, and your clients will run away. It's […]
Dear Cleaning Business Owner, There is a devil on your shoulder. He's saying, "Go on. Do it. Nobody is going to notice if you copy them." It's tempting to go this route, but we've got some big warnings for you: Copying your Competitors will Kill your Business. Whether you're starting your own business, or you’ve […]
