How to Build a Professional Cleaning Website

Is your cleaning website as good as it could be? Do you see other cleaning companies getting new clients while you wait for the phone to ring? 

It's probably time to update your site, and these days, a good cleaning website is a must. It's often the first thing people see about your business.

A solid cleaning website helps you:

• Reach more leads looking for cleaning services
• Turn prospects into paying clients
• Look more professional than your competition
• Build trust with your community before they call you
• Rank higher in search engines
• Work for you 24/7 (even when you're cleaning)

This guide will show you how to build a cleaning website that brings you new clients all the time.

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1. A Simple SEO Strategy: 3 Easy Steps That Work

The cleaning companies at the top of Google search results use SEO (search engine optimization).

Many cleaning business owners think SEO is too hard, but honestly, it’s a lot easier than you might think. 

You can easily do the basics yourself now and work with an SEO specialist later on down the line.

Step 1: Find the Right Keywords

Keywords tell search engines like Google what your cleaning website is about, and the right keywords help local clients find you. And honestly, it is a really effective form of marketing.

However, don't try to rank for broad, short-tail search terms. You'll face too much competition.

Instead, use specific, long-tail keywords like:

• "[Your city] house cleaning"
• "Green cleaning in [your area]"
• "Office cleaning in [your town]"
• "Move-out cleaning [your location]"
• "Deep cleaning near [local place]"

Using location-based keywords helps you reach people in your area who need cleaning services now.

Step 2: Use Keywords in the Right Places

Don't try to rank for too many keywords at once. Pick 3-5 main keywords for your cleaning website.

Make a page for each main service you offer:

• Home page: "[Your city] cleaning services"
• Page 1: "Home cleaning in [your city]"
• Page 2: "Business cleaning [your location]"
• Page 3: "Move-in cleaning [your area]"

This gives people many ways to find your cleaning website on Google.

Pro Tip! Be strategic about where you place your keywords. It’s important to avoid keyword stuffing so that you don’t get penalized by search engines.

Step 3: Check Your Keywords

Before you finalize your plan, check your keywords with these free tools:

• Google tools:
  • Google Search Console: See what terms people use to find you
  • Google Trends: See what cleaning terms are popular
  • Google Search: Type in your keywords and see who ranks now
• General tools:
  • Semrush
  • Ahrefs
  • Moz

Look for keywords that:

• Include your local area
• Aren't too competitive
• Show buying intent (not just research)

Put your keywords in these places on your cleaning website:

• Page titles
• Headings
• In your text (but keep it natural)
• Image descriptions
• Website addresses (URLs)

Remember, Google likes helpful content that answers questions. Don't stuff too many keywords in your text. Write for people first, then search engines.

2. Make Your Contact Info Easy to Find

Many cleaning websites hide their phone numbers and email, which is a huge mistake!

When people visit your cleaning website, they need to find your contact info fast. If they can't, they'll go to your competitors instead.

This fix is simple:

• Put your phone number and email in big, bold text
• Use normal colors that are easy to see (no bright neon)
• Place contact info at the top of every page
• Make sure your phone number is clickable on mobile phones
• Add a contact form that's short and simple

Bonus tip! Add your service hours next to your phone number so people know when to call.

3. Create Clear Next Steps for Visitors

Your cleaning website needs strong "call-to-action" (CTA) buttons that tell visitors what to do next. A good call-to-action:

• Stands out visually on the page
• Uses action words
• Creates a sense of urgency
• Offers something valuable

Keep it simple but clear. Think about what you want website visitors to do most:

• Call for a free quote?
• Book a cleaning online?
• Sign up for a first-time discount?
• Get a cleaning checklist by email?

Here are some good examples for cleaning websites:

• "Get Your Free Quote Now"
• "Book Your Cleaning in 60 Seconds"
• "Call Now for Same-Week Service"
• "See Our First-Time Customer Discount"

Place these buttons in spots where people will see them:

• Near the top of your homepage
• At the end of the service descriptions
• Next to before/after cleaning photos
• At the bottom of every page

Test different colors, words, and places to see what works best for your cleaning website visitors.

4. Get Your Favorite Clients to Give Testimonials

Did you know 97% of people read reviews on local businesses, and 93% said those reviews impacted their purchase decision?

Reviews matter a lot for your cleaning website. They help you:

• Build trust with new clients
• Show why your prices are worth it
• Stand out from other cleaning companies

Getting testimonials for your cleaning website is easy:

1. Ask happy clients if you can share their comments
2. Follow up after great feedback
3. Make it simple - send a quick text or email request
4. Add the best reviews to your homepage
5. Update your reviews every few months

Pro Tip! Add a photo of your client (with permission) or their home/business to make reviews more real. Just make sure to blur out any personal items.

5. Show Off Your Best Work

Lots of cleaning websites use fake stock photos. Don't do this!

Real before-and-after photos of your actual work will get you more clients. Here's why:

• People trust real photos more than stock images
• Photos prove you can do what you claim
• Good photos can help you charge higher prices

Getting great photos for your cleaning website is simple:

1. Have your team take before/after shots of each job
2. Choose photos with the biggest difference
3. Make sure the lighting is good
4. Get permission from clients
5. Add these photos to your website AND Google Business profile

One study showed that simply removing stock photos increased sales by 45%! Real photos make a big difference.

Pro Tip! Create a simple photo guide for your cleaners so all photos look professional and show your best work.

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6. Make Your Cleaning Website Mobile-Friendly

In 2025, mobile devices account for 63% of all Google searches in the United States. Your cleaning website must work well on small screens.

Google now ranks mobile-friendly sites higher. If your cleaning website isn't easy to use on phones, you'll lose both clients and search rankings.

Here's how to make your cleaning website mobile-friendly:

• Use a responsive design that adjusts to any screen size
• Make buttons large enough to tap with a finger
• Keep forms short and simple on mobile
• Make sure text is easy to read without zooming
• Test your site on several different phones

Most website builders like Wix, Squarespace, and WordPress now make mobile-friendly sites automatically. Even Canva recently launched its own website builder that’s user-friendly. But you still need to check how yours looks to better optimize it for mobile devices.

Pro Tip! View how your website appears on mobile devices by visiting it from your personal phone. Can you easily find what you need? If not, fix it right away.

7. Update Your Cleaning Website

An outdated cleaning website can hurt your business. Visitors might think you've closed or don't care about details.

Instead of waiting 3-4 years, update your cleaning website regularly:

• Check all information monthly (phone, email, services)
• Update photos every 3-6 months
• Refresh your design yearly
• Update your content when services or prices change

Small, regular updates work better than one big overhaul every few years.

For major design updates, consider hiring help:

• Freelance web designers on sites like Upwork
• Local marketing companies
• Website services that focus on cleaning businesses

Remember, your cleaning website is often your first impression. Keep it current, and it will keep bringing you new clients!

BONUS: Add Fresh Content

Google loves websites that add new content. Even simple updates help:

• Write short cleaning tips at least once a month
• Share seasonal cleaning checklists
• Post about new services you offer
• Answer common questions about cleaning

You don't need to write long articles. Even 300-500 words helps your cleaning website rank better.

If writing isn't your thing, you can:

• Hire a freelance writer ($50-150 per short article). If you look at a freelance writer site like Upwork, the average cost for a blog writer per hour is between $35 to $150 per hour.
  • Alternatively, you can hire an intern as a more affordable, lower barrier to entry option for your cleaning business.
• Record a quick video and add a short description.
• Share before/after photos with brief explanations.

Fresh content shows both Google and visitors that your cleaning business is active and growing.

Use Your Cleaning Website to Win More Clients

A good cleaning website is one of the best ways to get new clients all the time.

In this guide, we showed you how to use your website to:

• Get more people to call you
• Show up at the top of search engine rankings
• Show why your prices are worth it
• Look more professional than other cleaning companies

Don’t forget! Your cleaning website works for you 24/7. It's like having a salesperson who never sleeps!

Related: 10 Cleaning Business Website Design Elements That Shine

Originally published on Oct 1, 2020 at 1:59PM, updated on May 7, 2025 at 3p