How to Build THE BEST Cleaning Website for Your Business

Published on October 1, 2020

If you want to grow your cleaning service business faster than your competitors, then building the best cleaning website is going to help you accomplish this goal!

As you look around at other cleaning businesses, you’re probably finding yourself wondering, “How the heck are they growing so fast?”

The key is to build an awesome cleaning website that every potential client will see.

When you create a great website, you’re helping your business in numerous ways:

  • You’re expanding your reach
  • You’re increasing your conversions
  • You’re improving your overall professionalism
  • You’re building more trust with your clients and leads
  • You’re moving your Google ranking to the top of the page

These are just a few of the many ways your cleaning website can help to grow your business.

In this article, we’ll talk about how you can build the best cleaning website and use it to take your business to the next level.

1. Cleaning Website SEO in 3 Easy Steps

You know those pesky competitors that keep organically popping up above your website on Google when you type in “cleaning in [your city]?”

Well, that’s because they’re utilizing proper SEO (AKA search engine optimization) practices for their cleaning website.

Most business owners think that you have to be some sort of a marketing wizard of sorts in order to implement SEO optimization practices.

However, that’s simply not true.

When you’re first building your website, ANYONE can begin optimizing their site for SEO.

Once your cleaning business starts to grow quickly, you might have to consider hiring outside help later on. But for now, you’ve got this.

Here’s a quick crash course on optimizing your cleaning website for SEO:

Step 1: How to Find the Right Keywords

This step is easier than you might think… 

First off, keywords are just another way you’re telling Google what your website is about.

If you don’t choose specifically targeted keywords, then your cleaning website will get lost among the endless sea of other cleaning websites.

The key here is SPECIFICITY.

Many SEO newcomers try to shoot for broad keywords with the highest search volume. When in reality, you should be focusing on finding keywords that are specific to your area and local market.

Even though there are fewer search results for specific keywords, by being as specific as possible, you’re better ensuring the right ideal clients are seeing your website at the top of Google.

Here’s a quick glance at some specific keywords you might choose:

  • Maid services in [your city]
  • Cleaning businesses in [your city]
  • Residential cleaning services in [your city]
  • Commercial cleaning services in [your city]

Don’t choose broad keywords like “cleaning businesses” or “maid services” because remember, we’re trying to be as specific as possible.

Step 2: Pick a Few Keywords to Target

Now that you have a good concept of what makes an optimal keyword, you’re ready to narrow down your list of keywords to a simple few.

If you choose too many keywords, then you run the risk of keyword stuffing. When you start stuffing keywords into your website, it’ll actually hurt your ranking on Google.

Bottom line: Narrow down your list to the bare minimum of keywords you need to get your website to rank.

Step 3: Check Your Keywords

Once you’ve chosen your keywords, you should check them in Google Keyword Planner to see the search volume and competition of your keywords.

When you’re using this free tool, it can suggest alternative keywords for you if your keywords don’t have a high enough search volume on the keywords you chose.

Now, that you’ve checked your keywords and compare them to Google’s suggested keywords, you can begin naturally using them on your cleaning website where it makes sense.

Pro Tip: Use your keywords across multiple pages so you can increase your visibility and make your webpages more easily accessible to Google.

And here’s the secret sauce—Create pages for specific keywords so you can answer as many keyword questions as possible.

2. Put Your Contact Information in an Easily Visible Place

I can’t tell you how many websites I’ve seen where the contact information isn’t readily visible.

When leads are visiting your cleaning website, it’s important they can quickly and easily find your contact information.

If your contact information isn’t readily available to them, they WILL choose your competitors instead.

This step is super simple. Don’t be that cleaning business that makes visitors dig for your contact information.

Put your contact information in large, simple, BOLD font with a common color (no neon) in plain sight. It doesn’t matter if you put it in the top left or right corner, or if you put it in the middle somewhere. Just make it easily visible.

Also, don’t forget to make your phone number clickable! 52% of web traffic comes from phones, so you can’t afford to miss out on that many leads.

3. Create a Strong Call-to-Action With a Sense of Urgency

What good is a website if you’re not telling your visitors what action you want them to take next?

By creating a clear Call-to-Action, you’re telling your website visitors the exact action you want them to take after viewing your cleaning website.

A good Call-to-Action has a sense of urgency and is specific.

While Call-to-Actions are important, don’t over-complicate it. Creating a Call-to-Action is actually SUPER easy!

What action do you want your visitors to take after visiting your cleaning website?

More than likely, you’ll want them to call for a free estimate, right?

Here’s a quick example of a simple, clear Call-to-Action:

Call now for your FREE estimate!

Side Note: Don’t forget to put your Call-to-Action front-and-center on your cleaning website in LARGE, BOLD letters to make seeing it unavoidable.

4. Get Your Favorite Cleaning Clients to Give You Testimonials

Did you know 97% of people read reviews on local businesses and 93% said those reviews impacted their purchase decision?

Reviews are pretty dang important if you’re trying to use your cleaning website to win more clients, and in turn, grow your business.

Additionally, testimonials are a great type of review that you can add to your website to improve your credibility and trustworthiness.

Plus, testimonials are a great way to justify your prices.

When your client trusts your cleaning business, they’re willing to pay more for your cleaning services because they know you’re the best.

The object here is simple… 

Any time you get a compliment or a great review, contact your client directly and ask if you can use their testimonial.

And voila! That’s it. Before you know it, you’ll be rolling a continuous stream of testimonials.

5. Add Pictures of Your Best Work on Your Cleaning Website

SO MANY cleaning websites flood their webpages with stock photos.

Many cleaning business owners try to overcomplicate this, but it’s actually a really simple thing to do that can help you win loads more clients.

Have your best cleaners take before and after pictures of their work (which they should already be doing if they’re using Service Autopilot).

Then, post their pictures on your website! It really is that simple. Also, don’t forget to post these photos on sites like Google My Business, social media, and etc.

One case study showed that the company was able to increase its conversion over 45% just by removing stock photos ALONE.

You can’t afford to miss such an easy and profitable step.

Every client wants to see your work before they hire you, so show them your best work and watch the conversions flow in.

Plus, when your clients see what your cleaners can do, it’s a great way to justify your higher prices to your clients.

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6. Make Your Cleaning Website Mobile-Friendly

Did you know that 60% of all Google searches are made from mobile devices?

In fact, in 2018 Google actually started to penalize websites for not being mobile-friendly.

In other words, your cleaning website MUST be mobile-friendly or you could stand to miss out on 60% of web traffic.

Making your cleaning website mobile-friendly is one of the best things you can do to help build a great site. One easy way to do this is through a website builder, like Wix, or a freelancer to help with this.

7. Update Your Cleaning Website

Most marketing experts will recommend you refresh your cleaning website every 3 to 4 years, and I have to agree with them.

Also, I’d like to add that a website update doesn’t include things like contact information updates - which you should already be doing AS SOON as it happens.

When you update your website every 3 to 4 years, you need to update things like your web design and copywriting to ensure your cleaning website is current.

For this step, you should definitely hire a freelance web developer to ensure your website looks as professional as possible. After all, this is your main money-maker!

BONUS Pro Tip: Consistently Post on Your Cleaning Website

When you’re first starting out, you might not have the resources to consistently post on your cleaning website.

However, as your cleaning business begins to grow, you should consider hiring a third-party writer to write content for you.

By posting things like blogs and guides on your website that are SEO-friendly, you’re essentially putting your cleaning website’s growth on steroids.

Many cleaning businesses (including your competitors) don’t do this, which is exactly why you should.

By consistently posting SEO-friendly content on your website you’re doing two things at once:

  • Increasing your authority and page ranking on Google
  • Improving your authority and credibility with your leads (which increases conversions)

Pro Tip: If you’re an overachiever who creates YouTube videos, you can transcribe them and post it on your website as a blog with an embed to the video. As a result, you’ll grow your YouTube channel and your website simultaneously.

Use Your Cleaning Website to Continuously Win You More Clients

Focusing your efforts on building your cleaning website is one of the best ways to continuously win more clients.

In this guide, we talked about how you can use your website to:

  • Increase your conversion rates 
  • Get to the top of Google’s search engine
  • Justify your pricing to your leads and clients
  • Improve your authority in the cleaning industry and beat your pesky competitors

By using the tips in this easy-to-follow guide, you now have all the resources you need to use your cleaning website to win more clients pronto!


Related: The Basics of Growing Your Cleaning Company


Alyssa Sanders

Alyssa is a Marketing Specialist at Service Autopilot. Her bookworming began after she discovered the Harry Potter series. Her love of books evolved into writing and creating content. When she's not writing an SA blog to help service industry owners, she's watching sci-fi or has her nose in a book.
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