Is your cleaning website as good as it could be? Do you see other cleaning companies getting new clients while you wait for the phone to ring?
It's probably time to update your site, and these days, a good cleaning website is a must. It's often the first thing people see about your business.
A solid cleaning website helps you:
This guide will show you how to build a cleaning website that brings you new clients all the time.
The cleaning companies at the top of Google search results use SEO (search engine optimization).
Many cleaning business owners think SEO is too hard, but honestly, it’s a lot easier than you might think.
You can easily do the basics yourself now and work with an SEO specialist later on down the line.
Keywords tell search engines like Google what your cleaning website is about, and the right keywords help local clients find you. And honestly, it is a really effective form of marketing.
However, don't try to rank for broad, short-tail search terms. You'll face too much competition.
Instead, use specific, long-tail keywords like:
Using location-based keywords helps you reach people in your area who need cleaning services now.
Don't try to rank for too many keywords at once. Pick 3-5 main keywords for your cleaning website.
Make a page for each main service you offer:
This gives people many ways to find your cleaning website on Google.
Pro Tip! Be strategic about where you place your keywords. It’s important to avoid keyword stuffing so that you don’t get penalized by search engines.
Before you finalize your plan, check your keywords with these free tools:
Look for keywords that:
Put your keywords in these places on your cleaning website:
Remember, Google likes helpful content that answers questions. Don't stuff too many keywords in your text. Write for people first, then search engines.
Many cleaning websites hide their phone numbers and email, which is a huge mistake!
When people visit your cleaning website, they need to find your contact info fast. If they can't, they'll go to your competitors instead.
This fix is simple:
Bonus tip! Add your service hours next to your phone number so people know when to call.
Your cleaning website needs strong "call-to-action" (CTA) buttons that tell visitors what to do next. A good call-to-action:
Keep it simple but clear. Think about what you want website visitors to do most:
Here are some good examples for cleaning websites:
Place these buttons in spots where people will see them:
Test different colors, words, and places to see what works best for your cleaning website visitors.
Did you know 97% of people read reviews on local businesses, and 93% said those reviews impacted their purchase decision?
Reviews matter a lot for your cleaning website. They help you:
Getting testimonials for your cleaning website is easy:
Pro Tip! Add a photo of your client (with permission) or their home/business to make reviews more real. Just make sure to blur out any personal items.
Lots of cleaning websites use fake stock photos. Don't do this!
Real before-and-after photos of your actual work will get you more clients. Here's why:
Getting great photos for your cleaning website is simple:
One study showed that simply removing stock photos increased sales by 45%! Real photos make a big difference.
Pro Tip! Create a simple photo guide for your cleaners so all photos look professional and show your best work.
Instant invoicing
Better scheduling
Manage your clients and employees all in one system
In 2025, mobile devices account for 63% of all Google searches in the United States. Your cleaning website must work well on small screens.
Google now ranks mobile-friendly sites higher. If your cleaning website isn't easy to use on phones, you'll lose both clients and search rankings.
Here's how to make your cleaning website mobile-friendly:
Most website builders like Wix, Squarespace, and WordPress now make mobile-friendly sites automatically. Even Canva recently launched its own website builder that’s user-friendly. But you still need to check how yours looks to better optimize it for mobile devices.
Pro Tip! View how your website appears on mobile devices by visiting it from your personal phone. Can you easily find what you need? If not, fix it right away.
An outdated cleaning website can hurt your business. Visitors might think you've closed or don't care about details.
Instead of waiting 3-4 years, update your cleaning website regularly:
Small, regular updates work better than one big overhaul every few years.
For major design updates, consider hiring help:
Remember, your cleaning website is often your first impression. Keep it current, and it will keep bringing you new clients!
Google loves websites that add new content. Even simple updates help:
You don't need to write long articles. Even 300-500 words helps your cleaning website rank better.
If writing isn't your thing, you can:
Fresh content shows both Google and visitors that your cleaning business is active and growing.
A good cleaning website is one of the best ways to get new clients all the time.
In this guide, we showed you how to use your website to:
Don’t forget! Your cleaning website works for you 24/7. It's like having a salesperson who never sleeps!
Related: 10 Cleaning Business Website Design Elements That Shine
Originally published on Oct 1, 2020 at 1:59PM, updated on May 7, 2025 at 3p
Tags: Featured Post, Marketing
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