If you don’t want to acquire more clients but you’d like to increase your consistent revenue, then you need lawn care services you can easily upsell.
Upselling your existing clients is a fantastic way to quickly increase your cash flow without having to win new clients.
There are several benefits to upselling existing lawn care clients:
This article will show you:
After you’ve chosen which lawn care services you’d like to upsell, it tends to get a little easier. After all, the hardest part was winning over the client in the first place. Now that they love you? The rest can be a total cakewalk.
Even if you don’t conduct landscaping services, gardens still need a little TLC every now and then.
Most landscapers offer a “one-and-done” type of deal. Which means, it’s up to your clients to maintain their own flower beds.
By offering this type of maintenance, you’re gaining more revenue without actually offering landscape services.
Depending on the services your lawn care business offers, you can customize this service to meet your client’s needs.
You’ll also have the opportunity to set this up as a recurring service that’s performed monthly, bi-monthly, annually, etc…
It’s important to think outside the box and offer services like this which address your clients’ pain points.
This is a really easy service to upsell… and it’s also a really easy service to render.
Basically, this is quick money for you. It’s a chore clients hate doing because it’s so time-consuming for them so they’ll be happy to pay someone else to do it.
Plus, you already have the equipment for it - leaf blowers, heavy rakes, mulchers - tools not typically owned by your clients.
Unlike some of the other services, you can set this one up to occur more frequently during the fall season (weekly, bi-weekly, etc… ).
A perfectly mowed lawn should be complemented by GREAT landscaping. Keeping trees and shrubs tidy can make or break the curb appeal of a property.
You can customize this service to offer trimming for:
It’s an easy upsell on a service most clients don’t want to do (or just can’t do) on their own. Plus, they’re already paying you to mow their lawn. Adding in trimming should be a no-brainer.
Click here to check out some of the most trusted trimmers in the lawn care and landscaping industry.
In the summer, this is going to be one of your easiest upsells. It’s barbecue season and most families enjoy time well spent in the backyard.
It’s also the hottest time of the year… and the bugs are going CRAZY (quite literally).
Even though you’ll need to get certified as a pesticide applicator, the rewards may make it well worth your while. Although, this mainly depends on where you live.
It’s another customizable service, where clients can decide which pests they need to keep out.
For instance, if your client lives near a large body of water (such as an ocean or lake), mosquitoes are probably a concern. Whereas, if they live in a dry area, ants or scorpions may be the problem.
Nobody likes pests… especially the ones THAT BITE. So if you do decide to get certified, this should be a rather easy upsell.
Ahhhh… it’s warm outside, the birds are singing, crickets are chirping, and the frogs are croaking. Basically, it’s the perfect weather for those pesky weeds to grow.
Nothing is more irritating that a bright green, striped lawn - with weeds all around it!
Every summer, we all see homeowners in their tan straw hats on their hands and knees pulling those annoying weeds out of the soil. Which is exactly where you come in.
Weed control is a rather easy service to upsell. Most homeowners don’t want to pull weeds on their day off.
In addition to removing weeds, you’ll be able to upsell a maintenance plan to go with it that could include chemical treatments.
The next logical step in lawn care after weeding is fertilization. Because this process maintains the growth of a lawn, it’s a must-have for the summer.
Fertilization is just one of those things that’s a standard thing to do. It’s the very reason why this lawn care service is at the top of the list.
You have the professional skills and know-how to administer fertilizer and seed the right way.
Most of your clients either:
This is where you come in! You work with lawns all day, every day. They don’t. Which is why they need you to do the job right for them the first time.
If you’re not already upselling this one, you’re truly missing out.
This is BY FAR the EASIEST way to make money quickly. There’s absolutely zero point to getting a lawn professionally mowed, if it’s health is not properly managed.
Just to add extra incentive, offer a deal for your regulars. This will make them feel special!
While this service is by no means a gravy train, it provides you with quick, easy, consistent revenue increase.
Manage your clients and employees all in one system
In order to quickly increase your revenue stream, you should consider upselling your lawn care services to existing clients.
Now, you know...
Upselling to your existing clients (who already love you!) can increase your client retention and increase your revenue stream consistency.
Start growing your lawn care business and upsell your lawn care services TODAY.
Originally published April 23, 2019 7:00 AM, updated Feb 16, 2021 12:01 PM
Tags: Business Operation