While an increase in Christmas light prices is inevitable, there are several steps you can take to minimize losing clients.
Use this article to explore how to increase Christmas light prices and:
Maximize profits, generate sustainable growth, surpass profit goals, and adequately compensate your team by routinely reevaluating your prices.
By regularly reassessing the inevitable rising costs, it’s crucial to adjust prices to meet the latest industry standards.
Rising costs like these have pressured many businesses to raise Christmas light prices:
In turn, your Christmas light business will be forced into choosing one of two options:
As inflation progresses, it becomes increasingly important to increase Christmas light prices accordingly.
As your break-even point changes with the rise in costs, you’ll have to adjust prices to ensure profit goals are met.
Also, while it’s necessary to know what the competition is charging, it’s important not to copy them. After all, their business needs are different from yours.
Remember, always stay in tune with the average local and state costs to keep your prices as relevant as possible.
One of the best ways to minimize the loss in clients is by knowing when to adjust your prices.
By avoiding a price increase during the busy selling season, you’ll minimize the loss of clients. After all, this is the prime time in which the competition will try to poach your clients.
While you don’t want to give clients a reason to go to the competition, there are instances where a price increase is inevitable.
For example, it’s most likely time to let a client go if they’re draining profits.
Even though a price increase should be avoided during the busy selling season, there are a few ideal times to increase prices:
When you increase Christmas light prices during these ideal times, it reduces the likelihood of clients leaving for the competition.
After all, clients are more likely to forget about the previous season’s prices during these times.
When you use the best Christmas light software, you can quickly calculate individual client profitability from last holiday season.
By choosing Service Autopilot, you’ll eliminate endless hours spent individually crunching numbers on each client’s profitability from the previous year.
Use these numbers to compare time on job, materials used, and changed costs to determine your new break-even point.
Then, compare it to your current goals to calculate your new base price.
Every lawn care and Christmas light client should receive a letter announcing your holiday light services.
Here’s a letter you can send to all of your clients to ensure them of your continued annual high-quality Christmas light installation this holiday season:
[insert Christmas light business logo]
Dear [Client Name],
Since you’re a loyal continued customer of [Christmas Light Business Name], we’re excited to provide you with the exclusive opportunity to be among the first to schedule your holiday lighting installation before we book up!
Our holiday lighting installation prices reflect labor, fuel, materials, equipment, office/billing expenses, along with various other costs for carrying out our services.
In order to provide you with the highest-quality of Christmas light installation services you deserve, our light installation packages will now start at $XXX.XX this [insert year] holiday season.
We will continue to invest in the best lights, materials, equipment, and training available to us. This allows us to send the best holiday light installers to your home.
We’re continuing our commitment to a complete satisfaction guarantee. If you’re not 100% satisfied with your holiday lighting, then we will return, free of charge, to resolve the issue.
As always, call our office at XXX-XXX-XXXX with any questions, comments, or concerns.
[Christmas Light Business Owner Name]
[Official Title of Position]
[Christmas Light Business Owner Signature]
Manage your clients and employees all in one system
Remember, even after you’ve sent the annual announcement of your holiday lighting services, you can always continually test and tweak the process.
For example, you can include any common questions you receive in next year’s letter.
Also, don’t forget to send automated surveys to your clients at the end of each season. This will help you pinpoint if there are any areas of improvement in the process of announcing and scheduling your services.
Many businesses are afraid to increase Christmas light prices because they don’t want to lose clients.
Use these 5 easy steps to seamlessly increase Christmas light prices and minimize the loss of clients by:
Now, you know how to effectively increase Christmas light prices while minimizing client loss so you can see an immediate profit increase!
Originally published Nov 10, 2022 7:00 AM