How to Increase Christmas Light Prices in 5 Easy Steps

Published on November 10, 2022

While an increase in Christmas light prices is inevitable, there are several steps you can take to minimize losing clients.

Use this article to explore how to increase Christmas light prices and:

  • Take all relevant factors into consideration
  • First adjust rates on your least profitable clients
  • Choose the right time to increase Christmas light prices
  • Effectively communicate the rate increase with the affected clients
  • Test to improve the process before raising prices on more profitable ones

Maximize profits, generate sustainable growth, surpass profit goals, and adequately compensate your team by routinely reevaluating your prices.

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1. Adjust Prices to Meet Current Industry Standards

By regularly reassessing the inevitable rising costs, it’s crucial to adjust prices to meet the latest industry standards.

Rising costs like these have pressured many businesses to raise Christmas light prices:

In turn, your Christmas light business will be forced into choosing one of two options:

  1. Offset the higher costs with a price increase
  2. Lose profits by maintain current prices

As inflation progresses, it becomes increasingly important to increase Christmas light prices accordingly.

As your break-even point changes with the rise in costs, you’ll have to adjust prices to ensure profit goals are met.

Also, while it’s necessary to know what the competition is charging, it’s important not to copy them. After all, their business needs are different from yours.

Remember, always stay in tune with the average local and state costs to keep your prices as relevant as possible.

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2. Increase Christmas Light Prices at the Right Time

One of the best ways to minimize the loss in clients is by knowing when to adjust your prices.

The Worst Time to Increase Christmas Light Prices

By avoiding a price increase during the busy selling season, you’ll minimize the loss of clients. After all, this is the prime time in which the competition will try to poach your clients.

While you don’t want to give clients a reason to go to the competition, there are instances where a price increase is inevitable.

For example, it’s most likely time to let a client go if they’re draining profits.

The Best Time to Increase Christmas Light Prices

Even though a price increase should be avoided during the busy selling season, there are a few ideal times to increase prices:

  • A few months before peak selling season
  • The end of the busy season

When you increase Christmas light prices during these ideal times, it reduces the likelihood of clients leaving for the competition.

After all, clients are more likely to forget about the previous season’s prices during these times.

3. Calculate Client Profitability

When you use the best Christmas light software, you can quickly calculate individual client profitability from last holiday season.

By choosing Service Autopilot, you’ll eliminate endless hours spent individually crunching numbers on each client’s profitability from the previous year.

Use these numbers to compare time on job, materials used, and changed costs to determine your new break-even point.

Then, compare it to your current goals to calculate your new base price.

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4. Send a Letter Announcing Your Holiday Lighting Services

Every lawn care and Christmas light client should receive a letter announcing your holiday light services.

Here’s a letter you can send to all of your clients to ensure them of your continued annual high-quality Christmas light installation this holiday season:

Steal This Letter Template

[insert Christmas light business logo]

Dear [Client Name],

Since you’re a loyal continued customer of [Christmas Light Business Name], we’re excited to provide you with the exclusive opportunity to be among the first to schedule your holiday lighting installation before we book up!

Our holiday lighting installation prices reflect labor, fuel, materials, equipment, office/billing expenses, along with various other costs for carrying out our services.

In order to provide you with the highest-quality of Christmas light installation services you deserve, our light installation packages will now start at $XXX.XX this [insert year] holiday season.

We will continue to invest in the best lights, materials, equipment, and training available to us. This allows us to send the best holiday light installers to your home.

We’re continuing our commitment to a complete satisfaction guarantee. If you’re not 100% satisfied with your holiday lighting, then we will return, free of charge, to resolve the issue.

As always, call our office at XXX-XXX-XXXX with any questions, comments, or concerns.

Sincerely,

[Christmas Light Business Owner Name]

[Official Title of Position]

[Christmas Light Business Owner Signature]

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5. Test and Tweak the Process

Remember, even after you’ve sent the annual announcement of your holiday lighting services, you can always continually test and tweak the process.

For example, you can include any common questions you receive in next year’s letter.

Also, don’t forget to send automated surveys to your clients at the end of each season. This will help you pinpoint if there are any areas of improvement in the process of announcing and scheduling your services.

By the way, you can easily automate and track these surveys using Service Autopilot! You can even send your announcement letters via email to automate and track that process too.

Automations is the  #1 way to follow up  with clients. If you’re not using it, your business might still be successful - but it won’t grow. 

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In Service Autopilot, our automations send emails and texts to:​

Every lead after an estimate is completed
Clients after their property has been serviced​
Remind leads and clients to send you customer feedback​
Update outdated or declined payment information​
Inform them when a service can’t be completed due to unforeseen circumstances (i.e. weather)​
Remind them of maintenance tips (i.e. putting a cover on the outdoor faucet before the winter)​
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Effectively Increase Christmas Light Prices Without Losing Clients

Many businesses are afraid to increase Christmas light prices because they don’t want to lose clients.

Use these 5 easy steps to seamlessly increase Christmas light prices and minimize the loss of clients by:

  • Meeting the latest industry pricing standards
  • Raising the price of installation at the right time
  • Adjusting rates on your least profitable clients first
  • Sending impacted clients a letter explaining the change
  • Make improvements along the way by testing the process

Now, you know how to effectively increase Christmas light prices while minimizing client loss so you can see an immediate profit increase!


Related: Total Guide to Christmas Light Pricing for Your Business


Originally published Nov 10, 2022 7:00 AM

Alyssa Sanders

Alyssa is a Content Marketing Specialist II at Service Autopilot. Her bookworming began after she discovered the Harry Potter series. Her love of books evolved into writing and creating content. When she's not writing, you can find her watching a new sci-fi series or shoving her nose into a book.
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