How to Sell Christmas Light Services to Existing Lawn Care Clients

Published on October 6, 2022

When you know how to sell Christmas light services to existing lawn care clients, you minimize the need to seek additional clients.

This quick and easy guide will show you how to sell Christmas light services to existing lawn care clients by:

  • Developing the perfect offer
  • Automating marketing efforts for upselling
  • Launching a successful email upsell campaign
  • Creating effective marketing materials that sell

By the end of this simple guide, you’ll discover exactly how to sell Christmas light services to your existing lawn care clients today.

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Launch an Email Upsell Campaign

Unlike when you first started your lawn care business, your Christmas light business has the upperhand in that you already have loyal clients.

Since you don’t have to establish an initial client base, you can upsell your light installation services to existing clients.

One of the easiest ways to upsell Christmas light installation services to existing lawn care clients is by launching an email upsell campaign.

When to Launch

The start of the fall season is one of the best times to launch your upsell campaign for holiday light services.

This allows for the time you need to schedule installations.

Create Engaging Content

Although you should pepper in hard sell emails throughout your campaign, it’s important to also create engaging content.

After all, great content acts as gifts to surprise and delight clients. Plus, creating engaging content is easy.

Here’s a glance at a few engaging content ideas to showcase in your emails:

  • Videos
    • How to prepare for their light installation
    • Benefits of choosing your business for Christmas light services
  • Blogs
    • Tips for choosing the best lights
    • How to choose the best Christmas light service business
    • Top ways to ensure your house is ready for installation
      • E.g. free, unobstructed access to outlets

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Automate Your Marketing Efforts for Christmas Light Services Upsells

Did you know you can automate your marketing efforts for upselling Christmas light services?

One of the best, efficient, time-saving, ways to market your Christmas light installation services is by automating it.

For example, you can launch your email campaign and automatically run it using Service Autopilot.

  • Test
  • Track
  • Upsell
  • Launch
  • Set custom triggers

Plus, automations allow you to do automate additional tasks outside of email campaigns:

  • To do’s
  • Reports
  • 90-day survey
  • Welcome client
  • Invoice past due
  • Upsell campaign
  • Service reminder
  • Estimate follow-up

Automations allow you to create a series of tasks within a workflow. The workflow’s actions are based on client responses. Simply set your automations and forget it!

Automations sends emails and texts to clients for you to free up your time for higher level tasks that grow your business.

Respond faster, eliminate repeat tasks, and automate the follow-up process—that’s the power of Service Autopilot’s automations.

Automations is the  #1 way to follow up  with clients. If you’re not using it, your business might still be successful - but it won’t grow. 

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In Service Autopilot, our automations send emails and texts to:​

Every lead after an estimate is completed
Clients after their property has been serviced​
Remind leads and clients to send you customer feedback​
Update outdated or declined payment information​
Inform them when a service can’t be completed due to unforeseen circumstances (i.e. weather)​
Remind them of maintenance tips (i.e. putting a cover on the outdoor faucet before the winter)​
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Develop an Irresistible Referral Offer

Prior to marketing your Christmas light services, it’s important to develop a referral offer that can’t be refused.

As a result, you can use converted clients to help you gain additional clients through referrals. Plus, referred clients are on average 18% more loyal.

You’ll need to create irresistible referral offers for existing, referred, and new clients. Take a look at a few basic examples of how simple your offer can be:

  • Existing clients
    • Get [free upsell service or discount] after every successful referral!
    • Get a $25 gift card after every successful referral!
  • Referred clients
    • Get [free upsell service or discount] on your first service!
    • Get a $20 gift card at your first service!
  • New clients (not referred)
    • Get [free upsell service or discount] on your first service!
    • Get a $15 gift card at your first service!

The best offers simultaneously establish a steady stream of referrals and increase lead conversions.

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Create Effective Marketing Materials

After developing an irresistible offer, you’re ready to implement it into your marketing materials.

The best Christmas flyers, door hangers, and business cards are simple, unique, and easily legible with a compelling offer.

In addition to your primary CTA (i.e. Call-to-Action) to either call or fill out a form for an estimate, you should also include your offer.

As a result, your marketing materials simultaneously capture leads and elicit referrals from existing clients.

Sell Christmas Light Services to Lawn Care Clients Now

By selling Christmas light services to your existing lawn care clients, you minimize the need to hunt for additional clients.

In addition, upselling Christmas light services to these existing lawn care clients allows you to:

  • Maximize profits using existing clients
  • Simultaneously grow your Christmas light AND lawn care business

Use these pro strategies to start selling Christmas light services to your existing lawn care clients today!


Related: How to Transition from Lawn Care to a Christmas Light Business


Originally published Oct 6, 2022 7:00 AM

Alyssa Sanders

Alyssa is a Content Marketing Specialist II at Service Autopilot. Her bookworming began after she discovered the Harry Potter series. Her love of books evolved into writing and creating content. When she's not writing, you can find her watching a new sci-fi series or shoving her nose into a book.
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