Lawn care social media can help you find new clients and keep your current ones happy. But you have to have a plan in place to continue growing your audience and to make sure your posts actually get seen.
We’ve put together a complete guide that will show you how to:
Let’s dive into these 13 powerful lawn care social media tips:
You probably already have some social channels already set up—but are you tracking your results?
It’s easy to focus on “vanity” metrics like likes and followers. Instead, track the KPIs (Key Performance Indicators) that lead to real profits:
There are tons of tools you can use to track your metrics, and most businesses choose one of the bigger solutions like HubSpot or Hootsuite. The upside is that these services also give you the ability to schedule posts in advance and see all your data and insights in one place.
Be sure to keep an eye on your competitors too. Look at what they’re posting and what posts are getting the most engagement.
There is no shortage of social media platforms, and there are always new ones popping up. Instead of trying to post on all of them several times per day, just pick one or two.
Posting on social media can take some time. You can always hire an assistant or part-time social media manager who can help you with consistent posting and responses.
Some lawn care social media strategies are all about selling. Others don’t sell nearly enough. The truth is, there is a happy medium that will allow you to show up in your followers' feeds, provide value, and then make an ask for sales that doesn’t feel intrusive.
Follow the 80/20 Rule:
How frequently you post is up to you. Most social channels tend to favor businesses that post about once per day.
Remember, not every post has to be a massive production. Here are a few ideas to get you started:
The most engaging content has to have pictures and video. Honestly, this is one of your best sales tools because it shows proof of your work.
While it can feel tempting to have a lot of specialized equipment, your smartphone can likely get the job done quickly. Just snap photos directly from job sites and post.
What to Post:
Video Tips: Keep videos short (1-3 minutes). Show your work while explaining what you're doing. Customers are 35% more likely to hire you after watching a video versus just seeing photos.
You can always cross-post your videos on multiple platforms (e.g., Facebook, Instagram, TikTok, and YouTube) to increase your reach.
By giving your clients access to giveaways and exclusive offers, they’ll be more loyal to your lawn care business and will engage with you more on social media. After all, everyone loves winning free gifts or snagging a great deal!
Examples:
Also, don’t forget to consistently remind your clients of the true exclusive offer - your client referral offer (which is only available to existing clients).
In order to determine how much budget you have for exclusive offers, check your lawn care prices and profit goals to ensure you’re charging enough to meet your goals (you can easily see this in the best lawn care software).
While exclusive offers and giveaways will create a surge in business and engagement, always be sure to look at the numbers and verify you can handle the short-term profit loss.
Instant invoicing
Better scheduling
Manage your clients and employees all in one system
A strong social media presence will have a nice mix of organic posts and paid ads.
Think about it this way:
For ads, you want to start small (think $10-15 per day or $300-450 per month). Target homeowners in your service area who might need lawn care. You can boost your best organic posts or create new ads for specific services.
Track which ads bring in the most calls and focus your money there.
You need to make it easy for people to find you! Be sure to put your social media handles everywhere customers already look:
Despite what you might think, it’s not a good idea to ask everyone to write a review for your lawn care business.
When you ask everyone to write you a review, you’re more likely to get bad reviews than good ones.
In fact, customers are 21% more likely to write a review on a negative experience than a good one.
Plus, 63.6% say they check reviews before they convert.
This is why when you look at reviews, they seem so polarized - they’re either really great or really terrible because they’re both equally passionate on opposing sides.
More often than not, your happiest clients will write raving reviews, and your angriest clients will write bad reviews.
For this reason, you should only ask your happiest clients to write you reviews.
These are a few times when you should ask your happy clients to write a review:
This is a great way of building a solid foundation full of great reviews. Coincidentally, it’s also a good strategy to help bury the bad reviews.
Plus, you can share these reviews on your social media accounts too! Post a screenshot or quote graphic to draw attention to the positive reviews you’re getting.
Pro Tip! If you get a bad review, respond professionally and try to take the conversation offline ASAP.
Answer direct messages on social media within 24 hours or less. Fast responses show you care and can help you win new business.
Set up auto-replies on Facebook for when you're closed. Include your business hours and how to reach you for emergencies.
Hashtags help people in your area find your business when they search for lawn care.
Good Hashtag Examples:
Keep hashtags specific to your area. Generic hashtags like #lawncare have too much competition.
Look at what hashtags your competitors use, but focus on ones specific to your city and neighborhoods.
You don't need perfect posts or a massive budget to win at lawn care on social media. Start with one platform, post helpful content regularly, and show your work with photos and videos.
Focus on helping your community while showcasing that you’re the local experts.
Start This Week:
Your expertise and great work are already there. Social media just helps more people discover what you can do for their lawns.
Related: Transitioning from Lawn Care Facebook Ads to Meta
Originally published April 8, 2021 11:54 AM, updated on July 31, 2025 1:30PM
Tags: Featured Post, Marketing
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