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One of the best ways to automatically grow your business is by ensuring you’re creating the best pest control website possible.
Your website is a great way to break down any buying barriers and create a better sense of trust between you and your potential clients.
When you do it right, your pest control website does things like:
These are just a few of the many ways your pest control website can help to grow your business.
By the end of this article, you’ll know everything you need to do in order to easily create the best pest control website for automatically scaling your business.
Ever wonder how your competitors always rank higher than you when your potential clients type in “pest control in [your city]”?
This is because they’re utilizing proper SEO (i.e. search engine optimization) practices. However, contrary to what you might think, you too can utilize SEO, and you don’t have to be a marketing guru to do it either.
In fact, anyone can begin optimizing for SEO.
In the beginning, you’ll be able to optimize your own SEO practices. However, as your business grows, you might have to consider hiring someone to manage it later on… but that’s a topic for the future you (not now).
Below, take a look at the simple, three-step process to help you start immediately optimizing your SEO. This will help you to build a strong SEO foundation for your pest control website.
Thanks to Google, finding the right keywords is a fairly simple process.
In essence, keywords are merely a way that you tell Google what your website is about.
When you don’t choose the right target keywords, your website will without a doubt get lost in the shuffle of endless pest control websites.
As you think about the keywords that most apply to you, remember to be as specific as possible.
Oftentimes, those who are new to SEO make the rookie mistake of focusing on the most broad keywords with the highest search volume.
In reality, you should be choosing keywords that are specific to your target market and local area.
The highest search volume is NOT always the best.
In fact, it’s better to choose specific keywords with a smaller, more refined search volume. This will help your most ideal clients to see your pest control website at the top of their Google search.
And if you need a bigger picture of who your ideal clients are, then click here to download our free client persona template (this one’s for lawn care, but the same concept still applies).
To name a few, take a look at some specific keywords you might select:
NEVER choose broad keywords like “pest control businesses” or “pest control services,” because you’ll appear at the end of every worldwide search.
Be as specific as possible so your most ideal clients find you.
Now, you know how to find the right keywords for your pest control business, it’s time to choose only a few keywords to target.
When you choose too many keywords, you’re at risk for getting penalized by Google for keyword stuffing.
The idea is quite simple: Narrow down your list of specific keywords to a select few. Only choose the bare minimum of keywords you need to get your website to rank in Google.
Now, you’ve chosen your keywords. It’s time to find the search volume and competition of your keywords using Google Keyword Planner.
If you haven’t already, you’ll have to create a Google Ads account, but it’s free and you don’t have to run Google Ads if you don’t want to.
Google Keyword Planner has a few tools for researching your keywords, so it’s the best place to find and verify any of your keywords. This is the best place to eliminate keywords with minimal to low search volume.
Once you’ve checked and compared your keywords to Google’s data and suggestions, you can begin incorporating them into your pest control website wherever it makes the most sense.
Pro Tip #1: In order to increase your website’s visibility and make your webpages more easily accessible to Google, you should use your keywords across multiple pages.
Pro Tip #2: Answer as many keyword questions as possible by creating pages for specific keywords.
Over the years, I’ve seen countless websites that don’t make their contact information easy to find.
By far, this is one of the BIGGEST MISTAKES I see business owners make because of the countless missed opportunities.
As potential clients visit your pest control business’ website, it’s important they can quickly and easily find your contact information.
When your contact information is NOT flashing loud and proud on your website, your leads WILL choose your competitors (who have their contact information clearly listed) instead of you.
This step… Is. So. SIMPLE. Don’t make the big mistake of being another pest control business that makes your leads hunt for your contact information.
Plainly list your contact information in large, BOLD font using a common color (no neon!). Place your contact information in the top left or right corner, or even in the middle. It doesn’t matter where it’s placed just as long as it’s easily visible.
Also, be sure your phone number is clickable! Since 52% of web traffic comes from phones, you can’t afford to miss out on this.
If you’re not telling your pest control website visitors what action you want them to take next, then your website is pretty pointless.
ALL websites should provide a clear CTA (i.e. Call-to-Action) to tell your potential clients the next action you want them to take.
The perfect CTA is specific and provides a sense of urgency.
Many business owners over-complicate the process of creating a great CTA. In reality, creating a CTA is actually really easy!
In order to create the best CTA for you, simply answer this question:
Chances are that you’ll want them to call or submit an online form to get a free estimate.
Here’s an example of a simple CTA you can use:
Call now for your FREE estimate!
See how simple that is? It truly is THAT EASY.
Also, much like your contact information, make sure your CTA is unavoidably visible in LARGE, BOLD font.
Before your clients contact you for a free estimate or convert, they’re more than likely going to look at your reviews and testimonials.
For this reason, it’s important that you focus on acquiring testimonials from your best clients and publish them on your website.
After all, 97% of people read reviews on local businesses and 93% said those reviews impacted their buying decision.
Plus, testimonials are a great type of review that help you to simultaneously improve your credibility, trustworthiness, and justify your higher prices.
If you want to consistently win more clients, then you need to focus on getting excellent testimonials.
So the next time you get an excellent review or compliment, ask if you can use their review as a testimonial on your pest control website.
Countless businesses FLOOD their website with cheesy stock photos.
Unfortunately, many pest control business owners over-complicate this in thinking they need to hire a professional photographer—this simply isn’t true.
Choose some before and after pictures from a few of your best control technicians’ work (which you should already be doing in Service Autopilot). Then, post those pictures on your website!
Also, it’s a great idea to post these pictures on other sites like Google My Business, social media, and etc.
Plus, removing stock photos from your website is so impactful that one study showed a company increased their conversion rates by 45% just by removing them!
The fact is that everyone wants to see your quality of work before you hire you, so it only makes sense that you’d show them what they’re already looking for.
Additionally, when you show your ideal clients your higher quality of work, they’ll be willing to pay more too.
Instant invoicing
Better scheduling
Manage your clients and employees all in one system
Did you know that Google penalizes websites for not being mobile-friendly?
Not to mention, nearly 60% of Google searches are made from mobile devices.
This means that if your website isn’t mobile-friendly then you’re not only missing out on 60% web traffic, but you’re also being penalized by Google.
As a result, hosting a mobile-friendly website is a KEY COMPONENT in building the best pest control website.
You can use a website builder (like Wix) or hire a freelancer to help you out. Either way, you MUST have a mobile-friendly website.
On average, marketing experts recommend you update your website every 3 to 4 years.
Also, this doesn’t include updates of things like contact information, which you should update immediately.
By updating your website every 3 to 4 years, you can update to make things current—like your web design and copywriting.
While you can do a lot of things for your website yourself, you should hire someone (like a freelance web developer) to make your website look as professional as possible and ensure it’s functioning properly.
While this might cost you a pretty penny, your website is one of your biggest revenue generators! You can’t afford to skimp out on it.
If you’re just starting your pest control business, then you might not have the resources you need to consistently on your website.
However, as soon as your budget allows, you should consider hiring a third-party writer to write content for you.
When you regularly post things that use SEO-friendly keywords (like blogs and guides) on your website, you’re able to speed up your pest control website’s organic growth.
Oftentimes, many pest control businesses don’t do this… Which is exactly why YOU should.
When you regularly post SEO-friendly content on your website, you’re simultaneously accomplishing two things:
Also, if you have the bandwidth and you’re creating YouTube videos, you can transcribe them and post them as blogs on your website and embed the video onto the page.
This is a great way to cross-post and promote your multiple platforms.
One of the best ways to start automatically winning more clients is by creating the best pest control website possible.
Now, you have all the tools and knowledge you need to:
I promise, when you use the advice given to you in this simple guide, you’ll have all the tools you need to start building an amazing pest control website!
Related: How to Run a Successful Pest Control Business
Originally published Feb 18, 2021 3:33 PM
Tags: Featured Post, Marketing
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