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How to Grow Your Pest Control Business

Published on April 14, 2023

Even the most successful businesses have wondered how to grow their pest control business.

At one point or another, all businesses hit growth ceilings that prevent scaling. In this article, you’ll discover how to grow your pest control business with:

  • Focusing on the right services
  • Pricing for profits
  • Upselling and crossing selling
  • Leveraging referrals for conversions
  • Establishing your online presence

Use the expert insight in this article to discover the best strategies, services, and tactics to explore how to grow your pest control business. 

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Focus on the Right Pest Control Services

When you’re first starting out, one of the biggest mistakes pest control businesses make is offering too many services.

Offering more services usually means having more equipment and that can add up quickly–especially if you’re just getting started.

Before you can grow your business, you need to increase awareness and become known for being great at a few basic services first.

After you’ve done that, you can offer additional services (and purchase the equipment to offer those services) so you can further grow your pest control business.

Price Your Services for Maximum Profit

Are you pricing your services correctly?

There are a number of factors that go into accurate pricing including:

  • Employee wages
  • Operations costs
  • Your break-even point
  • Chemical prices per job
  • Business profit and growth profit

Keep in mind, if your prices aren’t right, then everything else in your pest control business falls apart.

Charge too much and you could push away potential clients, but if you don’t charge enough, you’ll eat into profits.

Take Advantage of Upselling and Cross-Selling to Existing Clients

Upselling and cross-selling are two of the easiest ways to maximize your profits and grow your pest control business using existing clients.

Most people forget about pest control services until they have pests in their home, and even then, they often pay for a one-and-done service.

As a result, it’s important that you find ways to increase your revenue by doing things like:

  • Contracts
  • Cross-selling
  • Yearly and monthly upsells
  • Combing your services for high-profit packages

Upselling and cross-selling give you an opportunity to maximize cash flow, stay top of mind, and put you on the path to discovering how to grow your pest business.

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Use Referrals to Increase Conversions

Referrals are one of the fastest and easiest ways to grow your pest control business.

Plus, referrals aren’t as difficult to get as you might think, getting referrals.

Take a quick look at a few great ways to get amazing referrals:

  • Implement a referral program
  • Tell your happiest clients about your referral offer
  • Ask clients for referrals after they’ve complimented your business

Also, the referral offer doesn’t have to be complicated. It can be as simple as offering a free upsell or a $15 discount off their next service for every successful referral.

Once you get enough referrals, you’ll have an automatic stream of new clients —without doing a thing!

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Establish Your Online Presence

If you really want to know how to grow your pest control business, then you’ll need to build your online presence.

Your online presence should be complete with organic and paid social media too. Here’s how to do it…

How to Leverage the Full Power of Social Media

Your pest control business’ social media presence likely will start out organically. Keep in mind, you can add social media ads in the future.

Clients will check out your social media accounts, posts, and reviews before calling your business.

Typically, 3-5 organic posts a week on at least two social media platforms is a great place to start.

Here are a few content ideas you can start posting now:

  • Service updates
  • New employees
  • Employee of the month
  • What you do to fix XYZ problem
  • New client, referral, or upsell offers

How to Grow Your Pest Control Business by Google Ranking

Without a doubt, your clients will Google your pest control business before calling for an estimate. As a result, it’s important to have a professional website. In order to build the best website, you can either hire a freelance web developer or use a website building tool to create your own.

In fact, if your budget allows, you should even consider hiring a freelance SEO expert and/or copywriter to help get you started.

How to Use Marketing to Scale Your Business

When you use marketing to its fullest potential, you can start winning more clients.

Here are a few additional marketing strategies you can use to discover how to grow your pest control business:

  • Use amazing flyers/door hangers to win clients via 9-arounds
  • Send emails to upsell and cross-sell your existing client base
  • Start using truck wraps for an easy way to advertise your business

How to Grow Your Pest Control Business With the #1 Software

In order to build a successful business, you need to choose the best pest control software to help you automate your everyday tasks.

With the #1 pest control software, you can streamline daily tasks with:

When you choose Service Autopilot, you can quickly grow your pest control business into a success with software that works 24/7 around-the-clock for you.

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How to Grow Your Pest Control Business and Push Past Bottlenecks

Even though these are excellent strategies to explore how to grow your pest control business, remember that growth doesn’t happen overnight.

However, you can use these winning strategies to fast-track your success, get past your biggest growth ceilings and:

  • Maximize profits
  • Increase conversions
  • Secure your business for long-term success

Finally, you know how to grow your pest control business using these leading expert strategies!


Related: How to Create the Best Pest Control Business Plan


Originally published Nov 12, 2020 9:30AM, Updated on Apr 14, 2023 2:30p

Alyssa Sanders

Alyssa is the Team Lead of Content Marketing at Xplor Field Services. When she's not writing or creating content, you can find her watching a new sci-fi series or shoving her nose into a book.
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