How to Run a Successful Pest Control Business

Published on November 12, 2020

No matter where you’re at in your business’ growth journey, you’ve probably wondered about the secrets to knowing how to run a successful pest control business.

You see other pest control businesses quickly thriving, you’re wondering how the heck they’re doing it.

Even the most experience business owners need a helping hand and friendly reminders on the things they should be doing to grow their business.

In this article, we’ll talk about all of the things you should be doing to run a successful pest control business with fast, consistent growth.

Quick Side Note: If you’re new to the pest control business, be sure to read our complete guide to starting a pest control business.

Offer the Right Amount of Pest Control Services

When you’re first starting out, one of the biggest mistakes among new businesses is to offer too many services.

First off, you have to consider your cost of pest control equipment.

If you’re just starting out, the last thing you want to do is have to purchase a large amount of equipment.

Secondly, you need to become known for being great at a few services before you start adding more to your business.

Bottom line: Start small by offering a few pest control services, and then gradually begin adding them to your business as you get great at them and can afford more equipment.

Know How to Price Your Pest Control Services for Maximum Profit

In order to become a successful pest control business, you need how to properly price your services for maximum profit.

You’ve got to consider factors like:

  • Employee wages
  • Operations costs
  • Your break-even point
  • Chemical prices per job
  • Business profit and growth profit

Then, once you calculate your price, you’ll have to test it in small stages on your least profitable clients to see how it goes.

Out of everything I mention in this article, this is arguably the most important.

Why, you ask?

Because if your prices aren’t right, then everything else in your pest control business falls apart.

Think of your pest control prices as the beating heart of your business. If you take care of it, then everything else can fall into place.

Click here to read our complete guide to properly pricing your pest control services for maximum profit.

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Always Upsell and Cross-Sell Your Pest Control Services to Existing Clients

One of the best ways to consistently make more money is by upselling and cross-selling your pest control services to existing clients.

Since the pest control industry is different from other industries like lawn care, it’s harder for you to win recurring income.

So many people forget about pest control services until they already have pests in their home, and even then, they often pay for a one-and-done service.

As a result, it’s important that you find ways to increase your revenue by doing things like:

  • Cross-selling
  • Yearly and monthly upsells
  • Combing your services for high-profit packages

Once you start upselling and cross-selling, you can push past your business’ stagnant growth and start soaring to the road of success.

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Know How to Consistently Win More Pest Control Contracts

No matter how experienced you are, every business owner has struggled to win new clients at some point.

If you want to automatically start winning more pest control contracts consistently, then you’ll need to focus on getting referrals from your existing clients.

The concept here is quite simple: Whenever a client gives you a compliment, you should ask for a referral!

Give them your magnetic business card or flyers, and let them know about your referral offer.

Your referral offer can be something as simple as $15 off their next service for every successful referral.

Once you get enough referrals, you’ll have an automatic stream of new clients - without doing a thing!

Click here to find out more about winning commercial pest control contracts.

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Build Your Pest Control Business’ Online Presence

If you really want to run a successful pest control business, then you’ll need to build your online presence.

Your online presence should be complete with an organic and paid social media presence. Additionally, your website should have a good organic and paid presence on Google as well.

Here’s how to do it… 

Grow Your Pest Control Business’ Social Media Presence

Your pest control business’ social media presence will likely start out organically, and then as your budget increases, you can begin adding social media ads to your strategy.

Even though your organic presence might start small, it’s still important to stay consistent by posting relevant content for your potential clients.

Most of the time, clients will check out your social media before they call you for an estimate to look at your reviews and see your posts.

It’s important you do everything you can to assure your potential clients that you’re a reputable pest control business that’s worth the prices of your services.

Typically, 3-5 organic posts a week on at least two social media platforms is a great place to start.

Since you’ll likely not be creating your own content at first, you’ll want to post content that’s relevant to your clients like:

  • Service updates
  • New employees
  • Employee of the month
  • What you do to fix XYZ problem
  • New client, referral, or upsell offers

There are endless ways you can use organic social media to help sell you more work and increase your online presence.

Then, when you have the budget, you can gradually start pushing social media ads during your busy season.

Build a Pest Control Website that Ranks 1st on Google

Without a doubt, your clients will Google you before they call you for an estimate. In fact, in a lot of cases your clients will find you through a good search.

As a result, it’s important you begin building a professional website.

Without a doubt, you should hire a freelance web developer to build your website.

In fact, if your budget allows, you should even consider hiring a freelance SEO expert and freelance copywriter to help get you started.

Here’s a quick crash course on creating an amazing pest control website that ranks well:

  1. Focus on SEO optimization by choosing 1-3 main keywords per page.
    • Use the free Google Keyword Planner tool to help you out, just keep in mind you need to keep your keywords local.
    • Example of a specific, local keyword: Pest control services in [your city]
  2. Put your contact information in a visible place with bold font and a simple color.
  3. Include a strong Call-to-Action with a sense of urgency.
    • Example of a clear Call-to-Action: Call now for your FREE estimate!
  4. Ask your favorite clients for testimonials to post on your website.
  5. Add pictures of your best work.
  6. Make your website mobile-friendly.
  7. Update your website every 3-4 years.
  8. BONUS: When you have the bandwidth begin consistently posting blogs, videos, and podcasts on your website to promote your services.

Even though this is a quick overview of what your pest control website should look like, it’s a great place to help get you started.

Get Consistent With Pest Control Marketing

By far, marketing is one of the best ways to grow a successful pest control business.

When you use marketing strategies to their fullest potential, you can start winning more clients while also building your online presence and growing your reach.

We’ve already talked about a few ways you can use marketing to grow your business, but here’s a few more ways:

  • Use amazing flyers to win clients via 9-arounds
  • Send emails to upsell and cross-sell to your existing clients
  • Start using truck wraps for an easy way to advertise your business

Click here to read our full guide on marketing your pest control business.

Choose the Best Pest Control Software

In order to build a successful business, you need to choose the best pest control software to help you automate your everyday tasks.

With Service Autopilot, you’ll get things like:

  • Stress-free chemical tracking
  • Automate your everyday tasks
  • Auto-charging and sam-day payment options
  • Easily route, schedule, and dispatch your teams
  • Use Service Autopilot’s easy-to-use marketing tools

When you choose Service Autopilot, you can quickly grow your pest control business into a success with all of the time and money you’ll save.

Service Autopilot works for you 24/7 so you can get back to growing your business.

But don’t take my word for it! See for yourself how Service Autopilot will change your life. Take our FREE pest control software tour!

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Run a Successful Pest Control Business that Lasts Longer than a Lifetime

Growing a successful pest control business might seem impossible at times, but this article will help you to push past that.

When you follow these simple steps, you can start increasing your revenue and reach before you know it.

If you want to run a successful pest control business that lasts longer than a lifetime, then follow the tips in this article - and you’ll be there soon!

Related: How to Start a Pest Control Business

Originally published Nov 12, 2020 9:30 AM

Alyssa Sanders

Alyssa is a Content Marketing Specialist II at Service Autopilot. Her bookworming began after she discovered the Harry Potter series. Her love of books evolved into writing and creating content. When she's not writing, you can find her watching a new sci-fi series or shoving her nose into a book.

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