Is the "Hard Sell" Ever Appropriate?

Published on July 2, 2018

Jim Evans tells us when he thinks you should use "hard sell" tactics to close the deal with a lead. We give examples of hard selling from our own experience and encourage you to look at the sales process as a fellow consumer first and as an owner second.


"Summon the Rawk" by Kevin MacLeod (

Licensed under Creative Commons: By Attribution 3.0

Cody Owen

Cody is a copywriter with Service Autopilot. He was writing before he could read, dictating stories to his mom. Of late, he distills business principles and practices learned from his ever-increasing trove of books and his year with SA Support into digestible blog posts designed to provide maximum value to service industry business owners.


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