Chris Sims, our director of marketing, talks producing valuable content for clients and leads on social media.
What is "Hyper-Local" Content?
It's content that sells your status as a local small business. It's putting a face and a name and a place to your business. People love to support local businesses and keep their money in their community. Use that powerful marketing tool to your advantage.
Make Your Ideal Customer Avatar
Define who your best customers are, the ones you want more of. Use a mind-mapping exercise like Chris describes in the episode.
"Summon the Rawk" by Kevin MacLeod (incompetech.com)