Make Your Social Media Content Hyper-Local

Published on March 5, 2018

Chris Sims, our director of marketing, talks producing valuable content for clients and leads on social media.

What is "Hyper-Local" Content?

It's content that sells your status as a local small business. It's putting a face and a name and a place to your business. People love to support local businesses and keep their money in their community. Use that powerful marketing tool to your advantage.

Make Your Ideal Customer Avatar

Define who your best customers are, the ones you want more of. Use a mind-mapping exercise like Chris describes in the episode.

Lawn Care Client Persona worksheet.

Cleaning Client Persona worksheet.

"Summon the Rawk" by Kevin MacLeod (

Licensed under Creative Commons: By Attribution 3.0


Cody is a copywriter with Service Autopilot. He was writing before he could read, dictating stories to his mom. Of late, he distills business principles and practices learned from his ever-increasing trove of books and his year with SA Support into digestible blog posts designed to provide maximum value to service industry business owners.


Leave a Reply