If you want to sell more lawn and landscaping work, you should pass out business cards to your existing clients.
Why, you ask?
Because business cards can be used as a GREAT referral tool. Your clients can, in turn, pass them on to their family and friends.
Business cards are not only a great way to show your professionalism and sell more work, but they also:
- Show your clients you’re thinking of them (especially when you offer a referral incentive on the card!)
- Keep you top of mind with your clients
- Make you more trustworthy
- Encourage great reviews
There’s a million reasons why business cards can revolutionize your lawn care business.
And so, if you’re looking for a great, sustainable way to grow your lawn care business, then you should start with creating business cards.
Now, before we dive into the best ways you can create business cards that sell more work, you first need to know when to hand them out…
You should give clients your business card when you:
- Receive a great review
- Receive a compliment
- Do an outstanding job
With that said, you should NOT give your clients your business card when you:
- Receive a negative review
- Apologize for an error
- Receive a complaint
- Make a mistake
And now, you’re ready for the best part! Let’s talk about how you can create lawn care business cards that sell more work.
Sell more work with these lawn care business cards!
1. Mention a Referral Offer!
THIS. RIGHT. HERE. is so stinking important, it’s not even funny…
You would not believe how many lawn and landscape owners forget to do this.
And here’s the thing, you don’t even have to state the specific offer you’re giving them! You just need to mention it somewhere… anywhere… on your card. This is otherwise known as your Call-to-Action.
By giving your clients a clear Call-to-Action, they know what step you want them to take next, and they know they’re going to somehow benefit from taking that action.
Most lawn care owners shy away from providing referral offers out of fear that they can’t afford it. But I’m going to debunk this common and unfortunate misconception once and for all…
You might think you can’t afford to provide a referral offer, but in actuality you can’t afford NOT to do so.
The most important question clients always ask themselves when you’re asking them to do something is, “What’s in it for me?”
And so, it’s your job to provide this benefit to them before they even have a chance to think it.
The offer could be as simple as 5% off their next service for every successful referral they bring in.
Bottom line: It doesn’t matter what you offer for a referral. You just have to offer something (anything, really) of value.
2. Make ‘Em Magnetic
This is one of my favorite forms of business cards because it’s so darn inexpensive yet it’s incredibly effective.
By printing magnetic business cards, you give your potential clients the ability to “never lose” your card.
In fact, if your clients put your card on their fridge, they’ll see your business every day… And then, they’ll be thinking of YOU!
This ingenious marketing strategy can win you many clients via referrals. Plus, it’s essentially free daily marketing.
Though, if you decide to go this route, be sure you include these things:
- Your business name
- Phone number
- Social media handles and website
- Referral offer
Even though you might have to splurge for a slightly larger magnet to fit all of this information, it’ll be worth it!
… Just think of it as more ad space (wink, wink).
3. Highlight Your Social Media Handles and Website
You’d be surprised by how many lawn care businesses forget to list their social media handles and website on their business cards.
In the world of modern technology where everyone wants to stay connected all the time, you can’t afford to be missing out on this huge marketing opportunity.
… And if you’re not on social media, or you don’t have a website. GET IT. ASAP.
At a minimum, you should be on Facebook and Instagram.
On your business cards, you should be listing all of your social media handles as well as a link to your professional-looking website.
And if your website isn’t professional-looking (or it’s just plain non-existent), you should check out Lawn Care Marketing Mechanic (one of our Certified Advisors). Many of our lawn and landscape Members swear by this company’s web building skills.
Bottom line: Keep up with the times, and drive traffic to your social media accounts and website through your business cards. End of story.
4. Make Your Name and Contact Information Clearly VISIBLE
As you decide on a design for your new business cards, remember to keep it legible.
Your main goal is to create easily readable business cards that are professional-looking and pleasing to the eye.
While your business cards can still look pretty, your primary goal is for them to be functional.
And so, as you’re picking out a font, think bold yet simple. And as you decide on colors, make sure they’re not clashing, and that the font color doesn’t blend into the background.
Remember, you’re trying to get more clients – not win an art contest!
At the end of the day, your cards can still look awesome but also do what they’re supposed to – win you more lawn and landscape jobs.
5. Add Your Name to the Business Cards
Out of all the things I’ve mentioned, this is by far the most forgotten.
As a little extra personal touch,it helps to put a friendly face to the name.
In the lawn care industry, it’s a little more difficult to place a specific team member’s name on your cards (as you would in other industries), though you can still list your name (as the owner) on the card.
By listing your name on your business cards, you’re giving your clients a personal introduction that opens up a line of communication.
Plus, giving them your name can make them feel more a part of your company, which can help with client relations.
Also, don’t forget! You should list your job title as “Owner” under your name, so your clients know who you are.
BONUS! Pro Tips for Handing Out Your Business Cards …
There are a number of ways you can pass out your business cards, but these are some of my favorite ways:
- YOU go door-to-door to potential clients’ houses, introduce yourself, and hand them your card
- YOU personally hand them out to clients after a great review or compliment
- Use your electronic copy as a cover photo on your social media profiles
- Include them in handwritten anniversary, holiday, or thank you cards
- Mail them to happy clients or neighborhoods you’re trying to reach
These are just a mere few of the millions of brilliant ways you can begin passing out your business cards.
Although, I encourage you to come up with some of your own unique ways, too!
Just remember: The more unique you are, the more memorable you are… And the more memorable you are, the more likely someone is to remember you when they need their lawn mowed!
Growing Your Lawn Care Business for the Future
Business cards are one of the best, most cost effective and sustainable ways to grow your lawn care business.
If you use the tips I’ve given you (OR download our FREE lawn care business card templates!), you’ll be well on your way to growing your lawn care business.
Plus, not only do business cards help you get more clients, but they also help you find good employees!
Overall, lawn care business cards are an amazing way to begin marketing your business as well as creating a positive, professional company image.
Originally published March 5, 2020 7:00 AM