The best vehicle for your cleaning business? Choosing the right one can seem overwhelming when you don't know all of the options you have and factors you need to consider.
Whether your current car for your cleaning business just bit the dust, or you're looking for your first one, this article will help.
By the end of this article, you'll get answers to all of these questions and more:
Use these pro tips to help you consider all of your options and decide on the best vehicle for your cleaning business.
On average, it takes one tenth of a second for us to judge a person by their face. Typically, longer exposure doesn't significantly alter those impressions either.
Also, this is true of the way people judge companies and their employees.
If a potential client’s opinion is built in less than a tenth of a second of seeing your company, it’s going to be based on:
What do you do when you’re creating marketing pieces for your business? Do you slap together some words, and send it out… or do you spend hours to craft the perfect cleaning ad for Facebook?
What about your cleaning services? You put 100% of your effort into doing the best job possible. This makes it easier for clients to fall in love with your work, and refer you to their friends and family.
You don't neglect the first two ways clients see you, so you can't neglect your vehicle either.
Your vehicle is a mobile billboard, and you should be using it as such. In the same way that you take great care with your service quality and marketing, you should carefully consider the message your car sends.
If it's constantly dirty and damaged, held together by duct tape and prayers, then you need to invest in a new car for your cleaning business.
Wading through the endless ocean of makes, models, and options of vehicles for your cleaning business can be intimidating.
There are a few primary considerations that will impact your business’ bottom line for the life of the car:
These are the things that are going to cost you money throughout the life of the vehicle. In turn, we want to consider them ahead of other concerns. If you can’t afford the constant maintenance and terrible fuel economy, then the low price of the lemon is wholly irrelevant.
Although, there is one last major consideration:
Final considerations when purchasing a vehicle for your cleaning company:
If you're in the residential cleaning business, or you're looking for a more budget-friendly option with great fuel economy, then a car might be the right vehicle for your cleaning business.
Below, there's a compiled list of cars using several different resources to find the best ones for your cleaning business.
|Honda Civic Hatchback||31/40||$22,200||$13,639|
If you're in the commercial cleaning business, or you're looking for a larger vehicle, and you have the budget for the car and added fuel costs, then a van might be the right vehicle for your cleaning business.
Take a look at the compiled list below to find the best one for your cleaning business. Though, keep in mind, if you're looking for something more economical, most of these van makes offer smaller, more budget-friendly compact cargo vans too.
Financing can be intimidating (as it should be).
After all, making a long-term financial commitment is a big decision, and you should approach it cautiously. You may want to speak to a third-party advisor to ensure you can handle the expense of a vehicle... especially if you HAVE to finance because you can’t afford to purchase the vehicle outright.
That said, even if you can pay cash money for a vehicle, you should consider the cost of financing against the value that money would accrue in savings and the value of fluidity (having cash on hand).
You can use Bankrate's financial calculators to check the total cost of a car loan versus what the money would make in a business savings account.
I ran a test for you:
For example, let’s say you want to buy a new vehicle that costs $20,000.
If you finance the vehicle for 5 years, you’ll end up paying $21,562 (or $1,562 in interest) according to this calculator.
And according to this calculator, if you invest that $20,000 into a business savings account for 1.1% APY (Annual Percentage Yield) for 5 years, you would end up with $21,124.47 (or a gain of $1,124.47).
What this means: If you finance your vehicle AND put the money in a business savings account, you will only spend ($1562 - $1124.47) = $437.53 above the car's price.
That means if an emergency arises, or you need to take advantage of a profitable opportunity, you will have the money ready to go.
Having a significant amount of money in the bank can protect your business from catastrophes and help you weather seasons of poor cash flow. Sometimes, it pays to finance.
The cleaner arrives in a beat-up, extended cab, diesel-engine F-250 that’s belching black exhaust
Bottomline: Dents, rust, and mud don't communicate "clean and fresh" to your clients. It also doesn’t communicate friendliness... and it’s honestly a little intimidating.
Now, imagine a second scenario...
Eco Solutions Organic Cleaning’s cleaner knocks on your door. You didn’t even hear them arrive.
You glance out a window and see a Toyota Prius in your driveway.
It’s wrapped with a colorful print of cleaning supplies and bubbles with the logo positioned prominently in several places. The streakless shine of recently cleaned glass glares in the sun.
Because Eco Solutions Organic Cleaning has given itself a name that implies that it’s eco-friendly and “green”, it’s on message to drive a battery-assisted, quiet vehicle.
The wrapping on the car communicates:
Their cleaning business vehicle is entirely on message for how they present themselves.
You can use your vehicle in the same way you choose a photo for a Facebook ad - to convey something about your company. What message does your vehicle convey?
In order to keep your cleaning business' vehicles running smoothly for many years to come, it's important to properly maintain them.
Following the Owner’s Manual is definitely the optimal way to keep your vehicle on the road for as long as possible.
Since you’re using your company vehicle to advertise your brand, you want to keep it clean. However, washing a vehicle every day is more than likely a waste of your time. More than likely, it'll be cheaper and more efficient to pay for an unlimited washing plan at a local car wash.
Bring something to read, jam to the radio, or silently enjoy the amazing machine you’re riding through (my preferred method of riding the car wash). It only takes a few minutes, and it keeps your car looking good. In turn, when your company vehicle looks good, it makes your company look good too.
On average, one car wrap generates about 30,000 to 70,000 views per day.
In other words, that’s 30,000 to 70,000 impressions you could be making every day, if you advertise on your vehicle.
To top that off, about 59% of people would rather purchase from a brand they're familiar with.
This should put the cost of a wrap for your vehicle into perspective:
Also, 47% of 18-34 year-olds found car wraps to be more memorable than typical commercials.
Imagine putting the power of a television commercial on your company vehicle... You don’t pay for ad time every month, you pay once, and you’ve got your billboard - that's what you'll get with vehicle wraps.
If the $1,500 to $3,000 price tag is too much to ask (especially since you’re also purchasing a new car), don’t completely neglect your rolling billboard: Use magnet clings.
While, they’re not as big or noticeable as a full wrap, they’re significantly more affordable and still generate a substantial amount of impressions.
Most local print shops can make them for around $100 a pair (one for each side).
To track the effect of your magnets or wrap, consider including an “offer word” on them. For example, “Call and mention ‘Car’ for $5 OFF!"
This way, you’ll be able to track who’s coming in from your vehicle advertisements.
Manage your clients and employees all in one system
Choosing the best vehicle for your cleaning business is an investment.
While this investment is a huge decision, you likely found this page because you already know you need to purchase a new vehicle.
Now, you know how to:
Always remember, it's important to do your research. I suggest bookmarking this page, and then come back to it as you make this decision.
Talk to everyone you can... Your insurance agent, cleaning business owners in Facebook groups and online forums to gather as much information as you can. In turn, you'll have everything you need to make the right decision.
At last, you have all the information you need to choose the best vehicle for your cleaning business!
Originally published March 28, 2019 7:00 AM, updated Aug 23, 2021 1:09 PM
Tags: Business Operation