There are 100+ reasons why you should hire a field worker...
... but you only need this ONE:
You will make more money if you hire the right lawn care employee.
Hired right, a new employee will make you money and put your business on a path for GROWTH that other owners can only dream of:
Time is money.
The best time to hire a new employee is when you have too much work. At this time, a new employee will maximize your profit-making potential.
Quick example: Let’s say you generate $20 in profit per hour. When you hire your first employee, you double your work output. Your company will now generate $40 in profit per hour.
You pay your worker $12 an hour. With this new employee, you will now earn $28 in profit, per hour - without doing extra work!
...however, there is another bonus to hiring your first employee ASAP.
When you hire a new lawn care worker, you gain free time. You no longer have to do all of the work.
Eventually, with enough employees working for you, you will get out of the field. It will be more valuable and time-effective for you to work on other things - sales, marketing, growing.
Want to get out of the field … this year? Take our free lawn care software tour now and see how you can fast-track your growth with Service Autopilot.
I was talking to a business owner the other day who was excited to tell me about his life. He said his service business allowed him to live out all of his dreams:
All this was possible because he hired the right employees. This allowed him to spend his time growing his business into the millions, instead of working on low-dollar tasks every day.
"Employees free you up to work ON your business, instead of IN your business."
But, finding and hiring employees for your landscaping or lawn care business is careful work.
...and there are guys out there who will shout until they are blue in the face. “When I work alone, I work better. An employee would just drag me down.”
They brag about being a one-man team, a solo operation.
Usually, there are two reasons for this:
The health of your business relies on YOU to hire the right people.
You do not need “the perfect superstar.” But you can’t take any guy off the street either.
Consider these 4 things when hiring your first employee:
Mike Smith is the owner of Elite Lawncare in Crystal Lake, Ilinois. Today, he is a leader in his market, but Mike still remembers his first years in lawn care.
Elite Lawncare quickly learned that hiring new, inexperienced employees held them back.
“For us, we found that hiring newer employees was a mistake while our company was small,” Mike says.
Inexperienced labor may be cheaper, but it also slows down the growth of a business. So, Mike's company looked for experience:
“We found employees who had worked for other large companies came trained, knew how to complete the work on their own, could be trusted, and came to us with good ideas of their own.”
Experienced professionals, Mike explained, might have insider info on your competitors or advanced knowledge on business processes that will help you grow.
Today, Mike has dozens of employees. It's safe to say he has seen hundreds of hiring mistakes.
This is one he warns others not to repeat.
“I think it is quite common for new companies and new owners to hire friends or people whom they get along with, even though those people may not have sufficient experience in the industry … it was a common trap that many of us fall into.”
One simple rule: if you can’t afford to ruin your relationship with someone, you shouldn’t hire them.
No family members, no neighbors, no friends. These people will not work as hard for your business as you do.
They will feel entitled to special treatment. Entitelment is toxic. When you hire a friend or a family member, you risk hurting your business and destroying your relationship with that person.
Most owners “over hire.” You are better off with too many employees, instead of too many clients.
When you are small, hiring can be unpredictable. Some people don’t work out. Some people drop out at exactly the wrong time.
You get backed up. Your clients get impatient. And then they get angry…
As Mike Smith puts it, “One bad review can cause people reading that review to not hire your service, and that is bad for growth.” All it takes is one.
When you hire, plan on growth. Be realistic. Be strategic.
Make sure you can always offer the highest quality service to your clients.
Part-time is the great “in between.”
It is a stepping stone for Owners who still have concerns about bringing on full-time employees.
One strategy for new owners:
The key to this strategy is to track your goals. You should know what you want to accomplish with each employee every week, month, and year.
How many hours do you want them to work by next week? Next month? When do you want to move them to full time?
Did you start your business to make money?
If you answered yes, then you want to read this part.
The only way to guarantee that you make money on every employee is to track their performance. Service Autopilot is the perfect tool for this job.
Our lawn care software does three things to track performance and ensure you make a profit on every job:
Get a clear view on your goals and performance - and eliminate hours of tedious office work.
Take our free lawn care software tour now to see how Service Autopilot will instantly upgrade your lawn care business.
Good luck and grow fast!