Most of your clients read your reviews before they buy your services, which means it's VITAL that you know how to get 5-star reviews for your lawn care business.
While there are many fantastic ways to promote your lawn care business, 5-star reviews can actually help market your business for you.
If your clients like what you do, they’ll tell other people about it. They’ll tell friends, family, coworkers, or neighbors. They might even talk you up on social media or post a great online review about you.
When it comes to online reviews, you want two kinds of them: 5-star reviews and new 5-star reviews (and lots of them!).
5-star reviews for your lawn care business serve as free advertising, give your business greater visibility, set you above your competitors, and can increase your revenue.
Generally, 5-star reviews are considered the modern day equivalent of word of mouth referrals for the internet age.
Nearly 90% of consumers read online reviews to determine the quality of a local business, and 39% do so on a regular basis.
Here's the deal, consumers read online reviews because they trust them:
However, just as positive online reviews create trust in a business, negative online reviews have become the #1 factor that causes consumers to form negative opinions.
While nearly nine out of 10 consumers will base their buying decisions on online reviews, 80% will change their minds based on negative reviews.
Additionally, only 14% will even think of doing business with a company with online reviews averaging two stars or less. Plus, 19% will take their business elsewhere after reading a single bad review.
5-start reviews for your lawn care business have the power to do many things:
In turn, positive, online, 5-star reviews are critical to any local business, especially lawn care owners.
Did you know, the location of your online reviews is just as important as the quality of them?
These are the main places to get reviews:
Also, small business listings are a great place to collect reviews, generate leads, and get referrals.
At a minimum, make sure your lawn care business is listed in these places:
Always remember, your main goal is to make it as easy as possible for your happiest clients to leave reviews.
While you shouldn't be afraid to ask your happy clients for reviews, you don't want to pester them either.
As a general rule of thumb, don't ask for a review when you send them the bill, and don't try to get all of your reviews at once.
Instead, try these pro tips to increase your 5-star reviews for your lawn care business:
Manage your clients and employees all in one system
In general, online reviews are a great way to build relationships with your customers, maintain your reputation, and show your leads that you have the best, high-quality lawn care services around.
Reviews come in three categories:
Here are some tips for responding to each type of online lawn care business review...
Always remember, don’t let negative feedback bring you down.
If you put in the work and make your lawn care clients happy, you're more likely to get more referrals and 5-star reviews for your lawn care business.
If you follow these simple strategies, pretty soon, all you'll have to worry about is how you’re going to get all your work done with your new influx of clients, and that’s a pretty great problem to have...
Originally published Jan 25, 2017, updated June 8, 2021 8:51 AM
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