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Lawn Care Flyers: 7 Ways to Win Customers Fast

Published on June 14, 2017

When you know how to create effective lawn care flyers, you can use them to quickly and automatically win customers for your lawn care business.

Despite what you might think, print marketing still works. In fact, 77% of people still read or scan print marketing.

Also, did you know that print marketing is 37% more effective than email marketing? Don't underestimate the influential part your lawn care flyers can play in growing your business.

Use this article to help you create the most effective lawn care flyers for your business. When you follow these effective strategies, you'll have the power to accomplish things like:

  • Beat your top competitors
  • Establish brand awareness
  • Increase your route density
  • Grow your online presence
  • Develop a strong social media presence
  • Establish your lawn care business as the leading authority
  • Automatically get lawn care customers fast with referrals

By the end of this article, you'll have the power to take advantage of the best strategies to help you get lawn care customers fast, beat your local competitors, and take over entire neighborhoods.

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1. Sell What Your Lawn Care Clients Want

In order to win customers fast with your lawn care flyers, make sure you're selling what they want.

Why do your clients choose you over your other lawn care business competition? Do they hire you because of your high-quality lawn care services? Is it your excellent customer service? Your 100% satisfaction guarantee?

The best way to get answers to find out what your clients want is by simply asking your favorite clients what they love most about you.

Send your favorite clients a brief email or text survey to find the answer to these two questions:

  1. What do you care most about when choosing a lawn care service provider?
  2. What do you love most about our lawn care services?

Pro Tip! Did you know you can automatically send and track surveys using Service Autopilot's Automations? Use this #1 lawn care software to easily nurture your leads and sell more effectively to them.

Automations is the  #1 way to follow up  with clients. If you’re not using it, your business might still be successful - but it won’t grow. 

Start Automations Tour

In Service Autopilot, our automations send emails and texts to:​

Every lead after an estimate is completed
Clients after their property has been serviced​
Remind leads and clients to send you customer feedback​
Update outdated or declined payment information​
Inform them when a service can’t be completed due to unforeseen circumstances (i.e. weather)​
Remind them of maintenance tips (i.e. putting a cover on the outdoor faucet before the winter)​
Start Automations Tour

2. Clone Your Best Clients With Your Lawn Care Flyers

Now, you know your favorite lawn care clients and why they love you. Next, it's time to clone your best clients with your lawn care flyers.

Typically, your best clients refer you to their friends and family, which usually are similar, great clients. For this reason, referrals are one of the best way to clone your best clients.

In order to get client referrals using your lawn care flyers, you'll need to add a referral offer. Your offer can be as simple as a $20 gift card, a free upsell service, or $20 off their next lawn care service for every successful referral.

Always remember, you need to include a referral offer in your lawn care flyers.

3. Use Branding to Stand Apart from Your Competition

The best way to stand apart from your competition is to capitalize on your branding.

What makes your lawn care business different from your competitors? How are your lawn care services different? What makes your lawn care business unique?

By selling your business' unique qualities, you'll have the power to simultaneously justify your lawn care pricing while also establishing your business as the best possible choice.

In a sea of overwhelming amounts of lawn care business choices, it's vital that you find what makes your business stand out and use it in your branding.

4. Pro Tips for Creating the Best Lawn Care Flyers

While it might be tempting to get overly creative with your lawn care flyers, don't let your artistic streak run too wild and free. Always remember, the main goal of your lawn care flyers is to get lawn care customers.

Since your lawn care flyers are pointless pieces of paper without the proper conversions, it's important you find the right balance between professionalism, creativity, and maximized selling power.

Take a look at these pro tips for creating the best lawn care flyers:

  • Visible contact information
  • Easily readable, large, simple font
  • List the main lawn care services and packages you offer
  • Simple, complementary color schemes that are easy on the eyes
  • Avoid overusing stock photos (use before/after pictures of your work)
  • Clean design that doesn't take away from the main Call-to-Action (CTA) and information

You'd be surprised by how many lawn care businesses don't adhere to these basic lawn care flyer principles. For this reason, you'll be ahead of your competition by leaps and bounds if you follow these pro tips.

5. Make the Perfect Offer to Your Clients

When you make the perfect offer, you can remove purchase barriers and increase your conversion rates.

Keep in mind, your offer, doesn't have to be complicated. For instance, your perfect offer can be as simple as this:

NEW CLIENTS! Sign up before [insert date] and get 20% OFF your first lawn care service!

Once you've made the perfect offer to your clients, you'll need to give them a Call-to-Action (CTA). This CTA will tell them the next action you want them to action after reading your lawn care flyer.

While we're on the topic of creating the perfect offer, did you know Service Autopilot provides FREE lawn care software tours along with a 30-day 100% money-back guarantee?

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6. Provide a Clear Call-to-Action

As we just briefly discussed earlier, your Call-to-Action (CTA) is used to tell your clients the next action you want them to take after reading one of your lawn care flyers.

Are you wanting your potential clients to call for a free estimate? Do you want them to fill out a form your lawn care website?

Whichever CTA you choose, be sure it's specific, actionable, and timely.

Take a look at some examples of great CTA's you can use in your lawn care flyers:

  • (000) 111-2222 CALL NOW for a free estimate!
  • www.LawnCareBusinessWebsite.com SIGN UP NOW!
  • CALL (000) 111-2222 to sign up for lawn care services!

Also, don't forget to make your CTA stand out as much as possible. It needs to be located in an unmistakable place on your lawn care flyers with LARGE, BOLD, simple font with a noticeable text color (e.g. orange) for everyone to see.

7. Level-Up Your Marketing With VIRTUAL Lawn Care Flyers

At last, when your lawn care flyers are finalized, you're ready to level-up your marketing with VIRTUAL lawn care flyers.

Since it takes an average of 6-8 touches to convert a lead into a client, it's important to reach your clients in as many ways as possible. For this reason, it's important you use your lawn care flyers as an additional opportunity to connect with your clients.

Due to the amount of times it takes to convert a lead into a client, social media ads and organic social media posts are essential in growing your lawn care business.

Get 90 Days of FREE Social Media 
Post Ideas!

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Automatically Get Customers With Lawn Care Flyers

When done correctly, your lawn care flyers have the power to be extremely effective.

By far, lawn care flyers are one of the fastest, most cost-effective ways to win more clients and get more referrals.

Now, you have everything you need to use your lawn care flyers to automatically get customers fast and take over entire neighborhoods!


Related: 5 Lawn Care Business Card Improvement to Sell More Work


Originally published June 14, 2017 5:45 PM, updated July 6, 2021 1:49 PM

Lisa Marino

Lisa Marino is the Sr. Marketing Director for Service Autopilot. She uses her 17+ years in direct marketing, sales, and product development to push entrepreneurs beyond their limits. She's passionate about helping others grow their businesses through time-tested marketing techniques. When not writing, you can find her belting out a mean Stevie Nicks at a local karaoke night.
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