When the busy lawn care season ends, it’s time to figure out what you’re going to do next. For many lawn care businesses, they choose to transition into a Christmas Light Business.
There are many benefits to transitioning from lawn care to a Christmas light business:
The benefits of turning your lawn care business into a Christmas light business are endless.
In this article, we’ll talk about the essential steps every lawn care business needs to take before transitioning into Christmas light installation.
While your lawn care business likely (or should) already has insurance, your Christmas light business might not be covered under your current policy.
Since there are additional risks involved in the Christmas light installation process, there’s a good chance that you’ll have to update your policy to cover yourself.
Before you start working, check with your lawn care business insurance provider to ensure your Christmas light business is covered. Then, adjust your policy to ensure coverage.
From the start, it’s important to set the right expectations by instituting a Christmas light contract with your clients.
By making your clients sign a Christmas light contract, you’ll be able to protect your business as well as ensure positive client relations.
As you create your Christmas light contract, these are a few things to consider:
While this is a quick list to help get you started, you can include additional information as needed. Also, don’t forget to have this contract reviewed by a legal professional or lawyer.
In order to ensure a seamless supply of Christmas lights, you need to find a reputable Christmas light supplier.
When you have a reputable Christmas light supplier, you’ll have the confidence you need to smoothly run your business:
Plus, for ease of operations, many Christmas light business owners choose to rent out their lights so they can ensure it’s properly stored and maintained from year-to-year.
Even though Christmas light installation requires only a few tools, it’s important you equip yourself with what you need.
Take a look at a few must-have Christmas light tools:
Now, here are a few optional Christmas light tools:
Also, if you’re considering a bucket truck, it’s likely not a good idea when you’re first starting out.
Even though it speeds up install times and is useful to have, it’s not necessarily essential in the beginning.
Since bucket trucks involve large upfront costs and require expensive maintenance, it’s a good idea to rent self-propelled man lifts in the beginning.
Then, if you continue regularly booking installation jobs that require you frequently renting lifts, you can start thinking about buying a bucket truck.
Since you already have an established lawn care client base, the best strategy for getting Christmas light clients is to convert your lawn care clients.
After all, your clients already love your lawn care services, so you’re likely to easily convert them into clients for your Christmas light business.
Before the holiday season begins, start by sending out your Christmas light flyers and door hangers to your existing clients - and maybe even the neighboring houses.
In addition, it’s always a great idea to send out an email and a text as a reminder to your clients that you’re offering Christmas light installation services.
By the way, did you know you can easily send automated emails and texts using Service Autopilot?
Once you’ve converted a few of your favorite lawn care clients into Christmas light clients, then you can provide them with a referral offer in order to clone more clients like them.
Keep in mind, the new Christmas light clients you acquire might become your new lawn care clients too!
Manage your clients and employees all in one system
Now, you have everything you need to easily transition from lawn care to a Christmas light business.
Use these essential steps to help you accomplish things like:
Take advantage of these top strategies to help you simultaneously grow your lawn care business and Christmas light business today!
Originally published July 29, 2021 1:00 PM