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7 Ways to Sell More Work With Christmas Light Flyers

Published on December 3, 2019

Christmas light flyers are a great way to automatically sell more work, take over entire neighborhoods, and effortlessly win more clients.

The best Christmas light flyers have the power to:

  • Beat local competitors
  • Increase brand awareness
  • Increase your route density
  • Build your online presence
  • Grow your social media presence
  • Establish yourself as the leading authority
  • Automatically win more Christmas light clients through referrals

Follow the strategies in this article so you can use your Christmas light flyers to level-up your business.

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1. Only Sell What Your Clients Want

When you only sell what your clients want, you'll be able to easily start converting leads into clients in no time at all.

In order to figure out what your clients want, you need to know why your clients choose you over your competitors... Is it because of your high-quality Christmas light services? Your excellent customer service? Your 100% satisfaction guarantee?

To get answers to these questions, it's a great idea to simply ask your best clients what they love most about your Christmas light business.

For example, send a text or email survey to your favorite clients to answer two key questions:

  1. What do you care most about when choosing a Christmas light business?
  2. What do you love most about our Christmas light services?

Pro Tip! With Service Autopilot, you can automatically track and send surveys using Automations. Plus, increase your conversions by nurturing your leads.

Automations is the  #1 way to follow up  with clients. If you’re not using it, your business might still be successful - but it won’t grow. 

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In Service Autopilot, our automations send emails and texts to:​

Every lead after an estimate is completed
Clients after their property has been serviced​
Remind leads and clients to send you customer feedback​
Update outdated or declined payment information​
Inform them when a service can’t be completed due to unforeseen circumstances (i.e. weather)​
Remind them of maintenance tips (i.e. putting a cover on the outdoor faucet before the winter)​
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2. Use Christmas Light Flyers to Replicate Your Best Clients

After you know why your best clients love you, then you're ready to replicate them using your Christmas light flyers.

Since amazing clients usually refer you to other amazing clients (i.e. their friends and family), referrals are a great way to clone your favorite clients.

However, if you want to use your Christmas flyers to get referrals, then you'll need to add a referral offer as an incentive.

Keep in mind, your referral offer doesn't have to be complicated. A great referral offer can be something as simple as a $20 gift card or free upsell service for every successful referral.

Especially in a seasonal industry like Christmas light installation, it's important you leverage the relationships you already have with your existing lawn care customers.

Since referrals are important to your business, don't forget to include your referral offer in your Christmas light flyers!

3. Set Yourself Apart from Competition With Branding

By far, one of the best ways to set yourself apart from your competition is by leveraging your branding.

How are your Christmas light services different from your competitors? What makes your Christmas light business stand out the most?

When you capitalize on what makes your business unique, you can simultaneously justify your prices and while also establishing your business as the top choice in Christmas light installation.

With all of the endless Christmas light business competitors around you, it's important you're able to set yourself apart with your branding.

4. The Best Pro Tips for Christmas Light Flyers

As tempting as it may be to get overly creative with your Christmas light flyers, it's important to remember that the main goal of your flyers is to get more clients.

After all, if your Christmas light flyers don't win you conversions, then it's merely a pointless piece of paper.

For this reason, in order to maximize its effectiveness, you need to find the right balance between creativity, functionality, and professionalism.

Here are some of the best pro tips for creating the most effective Christmas light flyers:

  • Visible contact information
  • Easily readable, large, simple font
  • List the main Christmas light services and packages you offer
  • Simple, complementary color schemes that are easy on the eyes
  • Avoid overusing stock photos (use before/after pictures of your work)
  • Clean design that doesn't take away from the main Call-to-Action (CTA) and information

Since so many Christmas light businesses don't follow these essential principles, you can be miles ahead of your competitors when you start taking advantage of them.

5. Make the Perfect Offer to Your Clients

A great way to break down purchasing barriers and increase your conversion rates is by giving your clients the perfect offer.

Plus, your offer doesn't have to be all that complex. For example, your perfect offer can be as simple as:

NEW CLIENTS! Sign up before [insert date] and get 20% OFF your first Christmas light service!

After making the perfect offer to your clients, you'll then need to give them a Call-to-Action (CTA). This way, after reading your Christmas light flyers, your clients will know the what action you want them to take next .

Speaking of the perfect offer, did you know Service Autopilot provides FREE lawn care software tours along with a 30-day, 100% money-back guarantee?

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6. Give Your Clients a Clear Call-to-Action

Just like we briefly talked about earlier, your Call-to-Action (CTA) tells your clients what action you want them to take next after reading your Christmas light flyers.

Do you want your clients to call you for a free estimate? Do you want them to fill out a form on your lawn care website?

No matter what CTA you decide on, make sure it's specific, actionable, and timely.

Here are a few examples of great CTA's for you to use in your Christmas light flyers:

  • (000) 111-2222 CALL NOW for a free estimate!
  • CALL (000) 111-2222 to sign up for Christmas light services!

Don't forget! It's important you place your CTA in a visible spot of your Christmas light flyers in LARGE, BOLD, simple font with a noticeable color (e.g. orange). This ensures it's unmistakable for anyone to see.

This video was created with lawn care services in mind, but the same concept applies to Christmas light services too.

7. Take Your Marketing to the Next Level With VIRTUAL Christmas Light Flyers

Now, you've finalized your flyers, it's time to level-up your marketing with VIRTUAL Christmas light flyers.

Because it takes an average of 6-8 touches to convert a lead into a client, it's essential that you touch your clients any chance you get. In other words, you need to use your Christmas light flyers as a chance to further connect with your clients.

Since it takes 6-8 touches to convert a lead into a client, it's a good idea to grow your lawn care business using social media ads and organic social posts.

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Start Selling More Work With Your Christmas Light Flyers

Use the strategies in this article so you can start selling more work with your Christmas light flyers.

When you take advantage of these strategies, you'll be able to beat your competition, scale your business, and conquer your goals and dreams.

Now, you have everything you need to create effective Christmas light flyers that automatically win you more clients!

Related: How to Make Money With Christmas Light Installation

Originally published Dec 3, 2019 7:00 AM, updated July 26, 2021 9:22 AM

Alyssa Sanders

Alyssa is the Team Lead of Creative Marketing at Xplor Field Services. When she's not writing or creating content, you can find her watching a new sci-fi series or shoving her nose into a book.


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