In order to attract the top talent in your area, you’ll need to write an amazing lawn care job description to win them over.
With the countless job postings with lawn care businesses looking to hire, your lawn care job description holds the ultimate key to winning the best candidates.
Think of your lawn care job description as another form of marketing your business. Although, instead of trying to win clients, you're trying to win star employees.
The secret behind writing a winning lawn care job description lies within providing adequate, yet concise, details.
By the end of this article, you’ll have everything needed to write the best lawn care job description to win star employees.
A great lawn care job description includes summaries of these roles:
Also, a lawn care job description should list other important details, such as:
Additionally, some lawn care businesses include other items, such as:
Plus, did you know that 52% of job seekers say the job description impacted their decision to apply?
In other words, you need to know how to write an effective lawn care job description to win star employees.
Much like your ongoing marketing efforts, the job title you list must directly target the ideal candidates you’re seeking.
Although, it’s important to avoid internal language and abbreviations. Keep in mind, it’s easy to absentmindedly include this everyday jargon in the job title.
However, including only industry standard job titles in your job postings will mitigate confusion and reduce the likelihood of encountering unfit candidates applying.
Between all of the countless job postings candidates are flooded with, it’s your job to captivate your ideal candidate’s attention.
In turn, the job summary listed within your lawn care job description should provide a basic overview of the primary job expectations.
Additionally, 72% of job seekers want to see job summaries describing the company culture. Which means, your job summary has the power to bring in either perfect or unfit candidates.
For this reason, one of the best ways to stand apart from the competition is by highlighting your unique company culture in your job summary.
To best describe your company culture, lay out all of the unique reasons a great candidate would want to work for your lawn care business.
Also, it's important to include the position’s exact location in the job summary to better optimize search result rankings.
Provide a list of the basic responsibilities and duties for the position you’re looking to hire.
Though, try to keep this list as concise as possible, avoiding any unnecessary fluff or inessential details.
Don’t forget, it’s important to highlight any duties which are specific to your lawn care business.
For instance, if you’re subscribed to lawn care software, then you’d need to find someone with adequate technological skills.
Also, list everyday activities, particularly the ones specific to your business, to serve as better insight as to whether they’d be right for the job.
For instance, your work environment or everyday activities would be great details to mention under responsibilities and duties.
Plus, be sure to include the job’s functionality and reporting structure as well. This allows potential candidates to see how this role fits into the business’ operations.
Create a list of hard and soft skill requirements for the position you want to fill. Although, keep in mind, your hard and soft skills vary based on your individualized business needs.
In addition, don’t forget to outline any additional soft skills, like personality traits or qualities, you’re looking for in an ideal candidate.
Chances are, you’ve seen numerous lawn care businesses post excessively long lawn care job descriptions.
Although, it’s not likely candidates will read long, drawn-out job descriptions. More than likely, great candidates will be repelled by these inconcise details.
Did you know 63% of job seekers didn’t apply for jobs due to the vague tools and skills within the job posting?
In addition, 43% didn’t apply because the years of experience wasn’t provided.
As a result, a concise list of qualifications and skills is essential in winning over top talent. Create a concise, clear list of hard and soft skills and detail which skills are required.
In turn, you’re more likely to have a better selection of local applicants with amazing talent.
70% of job seekers say most businesses aren’t providing salary information in their job listings, and it’s turning away top talent.
Keep in mind, even the best lawn care professionals have salary needs. Which means, you can stand apart from the competition just by providing salary information.
Even if you only provide a salary range, it’ll give candidates an idea of what to expect. In turn, you’ll be able to better target more ideal candidates.
Also, be sure to showcase your best perks and benefits in your lawn care job description, such as:
Remember, 83% of job seekers are influenced by the benefits and perks businesses provide. Which means, they may or may not be interested in the position based on these rewards.
As a result, you can better target the most ideal candidates just by including your top benefits and perks.
Manage your clients and employees all in one system
When you know how to write a great lawn care job description using these key steps, you can win star employees who are:
Use these top strategies to start winning star employees today with your amazing lawn care job description!
Originally published Dec 16, 2021 7:00 AM