When done right, pest control flyers can be one of your greatest assets for selling more work. In this article, you'll discover some of the best ways to create effective pest control flyers designed to sell!
Since contracts are king in the pest control industry, it can sometimes become challenging and expensive to convince clients to sign up for a year.
After all, most of your revenue is going to come from annual contract packages with recurring services - as opposed to one-and-done, one-time pest control projects.
As a result, it’s important to find new ways to convince clients to sign with you.
Plus, one of the most effective ways to get clients to sign contracts is by providing referral offers on your flyers. Although, we’ll talk about more of that later.
However, after converting a client and keeping them happy, it should be a piece of cake to get them to resign with you year-after-year.
By the end of this article, you'll have the ability to immediately begin implementing these pest control flyer strategies to start winning more contracts in no time.
Even though it's unrealistic to list all of your pest control services, it's important to at least list your specialties top-selling services.
Also, by listing these top services, you can indirectly upsell clients with services they may have been previously unaware of.
Usually, businesses will list their top 7-10 best-selling services. Although, to avoid making your pest control flyers overwhelming, it's not a good idea to list more than 10 services.
The best way to justify your higher prices and stand out against the competition is by focusing efforts on what clients love most about your business.
Email or text surveys to identify why existing clients have chosen your business over the competition.
In your survey, ask specific questions to determine what makes your pest control business so unique. For example, is it your customer service, 100% satisfaction guarantee, or high-quality services?
Plus, you can easily send surveys and track results using Service Autopilot.
The next step in creating effective pest control flyers is providing a referral to your best existing clients.
Much like business card best practices, including a referral in pest control flyers helps to successfully clone your favorite clients.
After all, great clients usually refer you to other great clients, like their friends and family, who are similar to them.
Though, keep in mind, many pest control businesses underestimate the power of a compelling client referral offer on their pest control flyers.
Don't miss the chance to capitalize on your best clients and begin automatically winning more contracts with a fantastic client referral offer!
Also, don't overcomplicate your offer. Oftentimes, the best offers are simplest ones.
Your referral offer can be as simple as offering a free upsell or discount on their next service for every successful referral they bring in.
A fantastic way to increase conversion rates is by giving new clients a compelling offer they can't refuse.
Use your offer to dissolve potential buying barriers and convince new clients your business is the best option on the market.
For example, take a look at an irresistible offer you can use:
NEW CLIENTS! Sign up before [insert date] and get 15% off your first pest control service!
Also, speaking of the perfect offer, you can explore what the best pest control software can do for your business by signing up for a FREE tour of Service Autopilot TODAY.
After building the perfect offer for new clients, it's time to create a clear CTA (i.e. Call-to-Action) to tell clients the next action you want them to make.
For example, do you want clients to call for a quote or sign up for a quote online? Be as specific as possible, and state whatever next action you want them to take after reading your pest control flyer.
Take a look at a few excellent CTAs you can use and make your own:
In addition, it's important to make your CTA as unmistakeable and easily readable as possible. For this reason, be sure to place your CTA in a visible place with LARGE, BOLD font.
Remember, pest control flyers are useless to your business if they're not functional and effective.
Unfortunately, a lot of pest control businesses get carried away with overly creative flyers, featuring clashing neon colors, illegible font, and inaccessible contact information.
Keep in mind, it is possible to develop creative flyers as long as you remember to prioritize your main goal - to use flyers to sell more contracts.
Here's a look inside a brief checklist of the basics you should include in all of your pest control flyers:
Oftentimes, your competitors don't follow these essential flyer design principles. Which means, if you follow these essential elements, you'll have the power to beat the competition!
Did you know that it can take 6-8 touches to convert a lead into a client?
THIS is why it’s so important to touch clients using various marketing strategies.
In other words, after creating your pest control flyers it's important to take them online!
Online flyers and door hangers are a great opportunity to gain access to hyper-targeted marketing at an affordable cost.
Plus, when using social media ads on platforms like Facebook, you can really expand your reach and start winning more clients at a faster rate.
Manage your clients and employees all in one system
In this article, we talked about using pest control flyers to win more contracts for your business.
Using the strategies for creating effective pest control flyers presented in this article you can now:
Finally, you can start beating the competition and consistently start winning more contracts using pest control flyers today!
Originally published Aug 20, 2020 11:42 AM, updated Dec 7, 2021 9:50 AM