Your pest control flyers are one of your greatest assets for winning more contracts.
Since contracts are king in the pest control industry, it can sometimes become challenging and expensive to convince potential clients to sign with you for a year.
After all, most of your revenue is going to come from annual contract packages with recurring services - not one-and-done, once-time pest control projects.
As a result, it’s important for you to find new ways to convince potential clients to sign with you, and one of the most effective ways is by providing referral offers on your flyers. But we’ll talk about more of that later.
On the bright side, once you convert a client and keep them happy, it should be a piece of cake to get them to resign with you year-after-year.
By the end of this article, you can immediately begin implementing these pest control flyer strategies to start winning more contracts pronto.
What do your favorite clients love most about you?
A great way to gain feedback is from your best clients. Email them a survey and see what they like about you!
You might be pleasantly surprised by what your clients tell you, and maybe it might be something that you never thought of before.
When you find out why your best clients love you, then you know how to start winning more similar clients.
Once you find out how to sell your services to existing clients, you should have a general idea of the things your clients want to see on your pest control flyers and door hangers.
In addition to knowing how to sell your services, you also should have a referral offer in place for your existing clients.
By far, referral offers are one of the best, most cost-efficient ways to clone your favorite clients.
While many pest control businesses have referral offers in place, not many of them advertise their referral offers on their pest control flyers - this is a HUGE missed sales opportunity.
Your clients will most likely refer you to other similar clients; however, they need to know about your referral offer.
Many businesses pass their flyers out to leads during 9-arounds, but they forget to give their flyers to existing clients too.
Whenever you get a compliment or a great review from your best client, be sure to hand them your flyer and tell them about your referral offer!
And remember: Great referral offers don’t have to be anything elaborate - they can be as simple as a $15 gift card or $15 off their next service for every successful referral.
The #1 way to maintain higher prices in the pest control industry is by justifying your prices.
Additionally, the best way to justify your prices is by showing your clients why you’re the best in your area. And the best way to show you’re the best is by making your business stand out from your competition.
In other words, you need to find what makes your pest control business unique from all of the other businesses in your area. You need to stand out from your competition.
In a world of pest control businesses, you’re not just competing against the low-ballers, you’re also competing against legitimate, high-quality pest control businesses.
This means you have to consistently ask yourself why they should hire YOU over your competitors… Do you have a specialty service? Do you offer something they don’t? Do you have superior quality services? Do you offer a wider variety of services or packages?
What is it that makes your pest control business stand out in the crowd?
Once you determine what makes you stand out against your competitors, then you’re ready to find out what your clients like about your business.
I can’t tell you how many creative flyers I’ve seen with elaborate designs, fancy fonts, and flashy colors.
… And all of them are equally disappointing.
One of the most common misconceptions about flyers is that they have to be super creative, jaw-dropping, and fancy. When in reality, it’s simply not true.
Now, don’t get me wrong, you should STILL have professional-looking flyers but don’t overthink it.
If your flyers don’t have an easily legible font that’s easy on the eyes, then they’ll do you absolutely no good.
These are a few things you should consider for your flyers:
Many businesses don’t follow these basic design principles, so if you follow this quick checklist, you’ll already be MILES ahead of your competitors.
Bottom line: If your pest control flyers aren’t practical, then they’re useless pieces of paper that aren’t going to do jack.
Just like you need a great referral offer, you also need an awesome new client offer.
As your leads are considering purchasing your services, you want to break down any potential barriers that can prevent them from converting into a client.
An excellent way to break down their buying barriers is by providing them with an irresistible offer they can’t refuse.
Keep in mind, a great offer always has a sense of urgency, so make sure you choose a realistic near-future expiration date for your offer.
The best offers aren’t complicated, but they’re still really effective. Here’s an example of a great offer your can steal:
NEW CLIENTS: Sign up before [insert date] and receive $15 OFF your 1st service!
Once you’ve chosen a new client offer, you’re ready to decide on your primary Call-to-Action.
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Your primary Call-to-Action outlines the very next step you want your potential clients to take in the buying process.
Do you want them to go online and fill out a form for a free estimate? Do you want them to call? What’s the next action you want your potential clients to take after reading your pest control flyer?
When you decide on your CTA, you need to make sure it’s clearly front-and-center on your flyers. After all, you want your CTA to be as clear and visible as possible to increase the chances of conversions.
Here are a few examples of effective CTA’s you can use:
Don’t forget to use large, bold, plain font for your CTA’s! It’s one of the best ways to make sure your CTA is clearly seen.
Did you know that it can take 6-8 touches to convert a lead into a client?
THIS is why it’s so important to touch your clients using multiple different marketing strategies.
Once you’ve created your pest control flyers, don’t forget to take them online!
Online flyers and door hangers are a great opportunity to gain access to hyper-targeted marketing at an affordable cost.
Using social media ads like Facebook, you can really expand your reach and start winning more clients at a faster rate.
In this article, we talked about using pest control flyers to win more contracts for your business.
Using this guide, you can:
By using the marketing advice in this article, you will start beating your competition and consistently start winning more contracts.