Use these top 13 pest control social media ideas to build online presence, expand reach, increase conversions, and nurture lead and client relationships, and keep top clients happy so they won’t want to leave for the competition.
While establishing a social media presence for your pest control business might seem like an impossible feat, the ideas in this article will simplify the process.
Much like personal social media accounts, business social media accounts are mostly based on the notion of creating posts centered around the audience.
Take advantage of the top pest control social media ideas in this article to:
When you take advantage of the top pest control social media ideas presented in this article, you’ll have the power to beat the competition, acquire more leads, and keep top clients happy for many years.
With all of the countless social media platforms popping in and out of the market, it’s not ideal to stretch yourself thin focusing on all of them.
Instead, pick one or two platforms you can set aside time to manage.
As a result, you’ll have the ability to rank higher by focusing efforts on creating top-quality content… rather than overwork yourself trying to use all platforms at one time.
In order to choose which social media platforms are right for the business, it’s a good idea to look at what’s working well for the competition.
Due to having the same target audience, the same platforms performing well for the competition will often perform well for your pest control business too.
For many businesses, Facebook is typically a great starting point.
However, if you don’t have enough time to manage one or two platforms, then it’s time to think about hiring a part-time assistant or office manager to do it. A part-time social media manager or intern would work as well.
Hiring one of these positions will suffice until you’re able to hire a full-time marketing or social media manager.
By setting the right pest control social media goals, you’ll be able to track progress, stay focused, and pinpoint the most effective strategies.
Start a spreadsheet to track the progress of the following goals:
Take a look at a few examples of goals to set:
While these goals are a great starting point, it’s important to add and remove metrics most relevant for your business needs.
For example, when you reach a follower goal, you might shift focus onto building engagement.
Once you’ve chosen a social media scheduling tool, it’s essential to regularly track and evaluate data to discover the most effective tactics. This is where detailed spreadsheets come into play.
By staying updated on real-time data tracking, you can quickly find out which strategies are or aren’t performing well.
Remember, it’s important to also see what is and isn’t working for the competition.
For instance, if something is performing particularly well for the competition, then there might be a way to translate a similar idea into your strategy as well.
Oftentimes, businesses make one of these two common social media mistakes:
Never forget, balancing value-driven and sales posts is the best way to create hyper-relevant content.
In general, an ideal cadence is 5-7 posts per week on Facebook and LinkedIn and once a day on Instagram.
Here are a few ideas for creating hyper-relevant content:
Also, uncover the top performing posts by seeing which posts get the most interactions.
Always remember, keep looking to the competition to find new, effective interaction strategies.
Similar to what we talked about earlier, giveaways and exclusive offers are a great way to increase engagement.
Remember, clients love gifts which make them feel valued, appreciated, and recognized. In turn, they’ll likely interact with you more on social media posts.
Keep in mind, giveaways don’t have to be complex. For example, a great giveaway could be a $25 gift card for the first 10 people to like, comment, and share your post.
Also, a great example of an exclusive offer could be a free add-on for the first 10 clients to sign up for a new contract or service.
Also, it’s vital to consistently remind clients of the one offer that’s truly exclusive to them - the client referral offer.
By posting pictures of your team at work, clients are able to see proof of the high-quality work you produce.
In turn, posting pictures of your best work is one of the best ways to establish credibility, build deeper connections with clients, and create a relatable image.
Some of the best pictures you can post are things like:
Engaging pictures like the ideas above are an effective strategy in developing client loyalty by cultivating relationships with them.
Clients are 35% more likely to convert after seeing a video, as opposed to a picture.
For this reason, a quick 1-3-minute video can be a highly effective way to increase conversions on social media.
Here are a few examples of the top platforms for hosting videos:
Plus, take a look at a few engaging video content ideas:
These videos can help introduce the business as well as cultivate long-lasting relationships with clients.
Quickly meet the goals you set earlier on by taking advantage of organic (unpaid) or promoted (paid) social media posts.
Generally, organic posts are used to cultivate strong relationships with existing clients and pique the interest of leads.
However, promoted posts are used to acquire leads, increase website traffic, promote campaigns, and quickly increase conversions.
Also, you can boost organic posts with a small budget to drive traffic to your social media page and increase followers.
One of the top ways to expand pest control social media presence is by taking every opportunity to include your social media handles in ALL marketing materials.
For example, these are a few marketing materials where your social media handles should be included:
By incorporating your social media handles into as many materials as possible, you’re ensuring leads and clients know exactly where to go to connect with your brand.
Oftentimes, businesses make the mistake of sending mass emails and texts - asking ALL clients to write reviews.
However, asking every client to write a review can actually generate more bad than good reviews.
After all, clients are 21% more likely to write a review about a negative experience than a good one.
As a result, reviews are often polarized with either incredibly great or incredibly terrible experiences.
In turn, your happiest clients tend to write glowing reviews. Whereas, your most disgruntled clients tend to write scathing reviews.
Also, keep in mind, about 63.6% of clients check reviews before converting. Which means, it’s crucial to only ask the happiest clients to write reviews.
Take a look at a few great times to ask clients for reviews:
These reviews are a great way to create an effective strategy for acquiring great reviews and burying the bad ones.
Also, don’t miss the chance to share a screenshot or graphic of your excellent reviews on your social media accounts.
Caution! Due to FTC regulations, it’s not recommended to incentivize reviews. However, if you choose to offer incentives, then you must provide incentives to ALL reviewers (even the bad). This helps to avoid legal implications.
Pro Tip! When you see a bad review, quickly attempt to drive the conversation to a private channel as soon as possible. As you speak with the client, remember their point of view and apologize for any bad experiences.
One of the best ways to establish a positive, credible reputation is by replying to direct messages within 24 business hours or less.
Also, keep in mind, leads often send questions about services and estimates via direct messages, which is a great chance to convert them.
In your response, provide them with your Call-to-Action (e.g. schedule a service, book a free estimate, complete an online form, etc.).
Plus, use chatbots to send automated responses when the office is closed. As a result, you’ll be able to better keep up with messages.
For example, Facebook has a customizable auto-reply feature, which automatically responds to messages based on the business hours listed in settings.
Use relevant, commonly used hashtags to increase pest control social media presence and become more discoverable.
The right hashtags help leads find you more easily. Also, hashtags are a simple method for clients to track campaigns and relevant posts.
Plus, effective hashtags aren’t complicated to create.
For example, these are a few simple hashtags you can use:
Explore the most popular local hashtags, create your own, and discover which are the most effective for the competition.
As always, relevant, local hashtags are specific (not broad) so that leads and clients can easily find your pest control business.
By far, one of the top ways to build a healthy pest control social media presence is by keeping updated on the latest trends and features on the market.
The easiest way to stay current on social media is by signing up for newsletters.
Take a look at a few fantastic social media newsletters you can subscribe to:
Manage your clients and employees all in one system
The top pest control social media ideas presented in this article gives you the power to start taking advantage of one of the most cost-effective marketing assets.
Remember, keep the audience’s desires at the top of your mind if you’re stumped on the next social media planning idea.
While social media managers, photographers, and videographers are highly beneficial assets, they’re unnecessary unless there’s a comfortable budget for them.
Instead of waiting until there’s ample budget for these positions, it’s better to start reaping the benefits of social media as soon as possible.
At last, you can begin taking advantage of these top pest control marketing ideas to cultivate relationships with clients and acquire more leads now!
Originally published Oct 28, 2021 7:00 AM