Pest control business cards are one of the best ways to increase your brand awareness and win more customers fast.
Many pest control business owners underestimate the power of high-quality business cards with effective copywriting and design.
When you do it right, your business cards will give you the ability to grow your business more quickly and efficiently by doing things like:
Use this article to help you create the best business cards. Now, let’s get started.
Manage your clients and employees all in one system
You’d be surprised by how many business cards that don’t have their name and contact information in bold, plain sight with easy-to-read font.
At the end of the day, it doesn’t matter how creative or pretty your business cards are if they aren’t winning your more clients.
Your primary goal for your business cards is to shout your name and contact information loud and proud for everyone to easily read.
Choose colors and font that are easily legible and don’t take away from the overall goal of the business cards (sorry, no busy font with neon colors!).
Remember, your business cards can still look fun without detracting from the main purpose (to win you more clients).
By giving each of your pest control technicians their own business cards, you’re adding a more personal touch to your business.
In a business like pest control, where you enter people’s homes, it’s important that your clients know WHO is entering their home.
Additionally, when you add your pest control technicians names to their business cards, you’re planting the seeds for building a personal and close relationship between your technicians and your clients.
In turn, when your clients begin to build strong relationships with your technicians and your brand, they’re less likely to leave you for your competition later on down the road.
So many pest control businesses forget to include their social media handles and website on their business cards, which is an unfortunate missed opportunity.
When you include your social media handles and website, you’re building your online presence by driving traffic to those areas.
By far, your online presence is one of the best ways to start winning more clients online. Plus, this is a great way to look professional and increase your credibility.
Though, as a warning, you should only give your pest control business cards to happy clients who have recently complimented you or given you a review. After all, you don’t want to show an unhappy or disgruntled client where they can write bad reviews.
One of the most important ways to increase the effectiveness of your business cards is by adding a referral offer to your cards.
When you add a referral offer to your cards, you can start automatically winning more clients through referrals.
Your referral offer can be as simple as $15 off their next service for every successful referral. Even though this might seem like an insignificant amount to you, you’re merely giving your clients a small token of appreciation for their time.
Pro tip: You can also add a new client offer to your pest control business cards! When you add the perfect offer to your cards, you’re eliminating any potential buying barriers.
Think about the last time someone gave you a business card. What did you do with it?
Personally, I have a ritual… I get a business card, I throw it in my wallet, and then months later down the road I inevitably forget about it until my wallet is bursting at the seams. Then, I throw it in the trash.
Chances are, that’s what’s happening to most of your business cards too. This is why it’s so important for you to spend the extra money and print your business cards on magnets.
When you print your pest control business cards on magnets, you’re providing a convenience to your clients - a handy fridge magnet.
Even if they’re not looking to hire you right away, it’s something that’s useful and every day they’re opening and closing their fridge, they’ll see your card.
In other words, at the back of their minds, they’re passively thinking about you every day.
This kind of marketing is the ultimate goal, right? By splurging a little now, you can start winning more clients using pest control business cards that actually work.
Business cards hold way more value than most businesses give them credit for.
When you create effective business cards, you can accomplish things like:
When you use the advice in this article, you can start winning more clients FAST by using effective pest control business cards.