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5 Ways to Build Pest Control Business Cards That Sell

Published on December 3, 2020

With the right strategies, you can use pest control business cards to effectively sell more work and increase brand awareness.

When you do it right, the best business cards can help grow your business more quickly and efficiently by:

  • Building branding
  • Establishing credibility
  • Increasing client referrals
  • Growing brand recognition and awareness
  • Driving traffic to your website and social media

Many pest control business owners underestimate the power of high-quality business cards with effective copywriting and design. Now, let's talk about how you can build the best business cards today!

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1. Print Your Business Cards on Magnets

What did you do with the last business card someone gave you?

As for me, I have a ritual. I get a business card and throw it in my wallet. I inevitably forget about it until months later, when my wallet is bursting at the seams. Then, I throw it in the trash.

Chances are, that’s what’s happening to many of your business cards too. This is why it’s so important to spend the extra money to print your business cards on magnets.

By printing your pest control business cards on magnets, you’re providing a convenience to clients - a handy fridge magnet.

Even if they’re not looking to hire you right away, you've still giving them something useful. In turn, every day they’re opening and closing their fridge, they’ll see your card.

In other words, at the back of their minds, they’re passively thinking about you EVERY DAY.

This kind of marketing is the ultimate goal. By splurging a little now, you can start winning more clients using pest control business cards that actually sell more work.

2. Add a Compelling Referral Offer

One of the most important ways to increase the effectiveness of your business cards is by adding a compelling referral offer.

Oftentimes, businesses remember to give leads their cards. However, they forget to distribute cards to existing clients as well.

By distributing your pest control business cards to your best existing clients, you can establish automatic client referrals using a compelling offer.

Plus, your referral offer can be as simple as $15 off the existing client and new client's next service for every successful referral.

Even though $15 off their next pest control service might seem like an insignificant amount to you, clients appreciate this small token of appreciation for their time.

Although, it's important to be selective in the clients you choose to hand your cards. After all, clients typically refer similar clients.

Which means, you only want to give your card to your best, most profitable clients.

For example, a great time to give clients your card is after you've gotten a...

  • Great review
  • Verbal or written compliment
  • Excellent survey (easily send and track this using Service Autopilot)

Alternatively, you should NOT give clients your card after you've...

  • Made a mistake
  • Gotten a bad survey
  • Apologized for an error
  • Gotten a viral or written complaint
  • Received a lukewarm or negative review

When you add the perfect offer to your pest control business cards, it helps to eliminate any potential buying barriers.

3. Include Your Social Media Handles and Website

Don't miss the opportunity to include your social media handles and website on your business cards.

Keep in mind, many pest control businesses struggle to establish social media presence and build website traffic. In turn, adding these two elements to your business cards helps provide a jumpstart.

Plus, adding your social media handles and website to your business cards helps you:

  • Show clients where to connect online with your business.
  • Simultaneously expand your social media and website audience.
  • Tell happy clients where to write reviews about your excellent services.

By driving traffic to these areas, you can establish credibility with a strong online presence. In turn, this authority will help in winning more clients.

Although, you should only give your pest control business cards to happy clients after one of the events listed above.

After all, you don’t want to show an unhappy or disgruntled client where they can write bad reviews.

4. Provide a Visible Name and Contact Information

You’d be surprised at how many businesses that don’t have their name and contact information listed visibly in bold, plain sight with easy-to-read font.

Ultimately, it doesn’t matter how creative or pretty your business cards are if they aren’t increasing conversions.

In other words, it doesn't matter how cool the illegible font and neon colors appear. It's worthless if it doesn't elicit conversions.

Take a quick look at a few basic guidelines for creating effective pest control business cards:

  • Simple colors
  • Plain font with large text
  • Straightforward design (e.g. nothing too "busy")

Remember, business cards can still look fun without being distracting from the main purpose of winning more clients. Choose a design layout that doesn't take away from the main CTA (i.e. Call-to-Action).

In addition, it's important to not get too creative with where you place your business name and contact information. Place it front-and-center where leads and clients can unmistakably see it.

5. Give Technicians Their Own Business Cards

Add a more personal touch to your business by giving each of your pest control technicians their own business cards.

In a business like pest control, where you enter people’s homes, it’s important clients know WHO is entering their home.

Additionally, this personal touch helps build a closer relationship between technicians and clients.

In turn, when clients build strong relationships with your technicians and brand, they’re less likely to leave for the competition when they try to poach them.

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Sell More Work FAST With the Best Pest Control Business Cards

Since it takes about 6-8 touches to convert a lead into a client, it's important to connect with them in as many ways as possible.

The most effective business cards allow you to accomplish things like:

  • Automatic referrals
  • Local brand recognition
  • Strong social media presence
  • Professionalism, trustworthiness, and credibility
  • Increased website traffic and search engine ranking

Take advantage of the top strategies in this article so you can create amazing business cards that elicit client referrals and increase conversions.

Related: How to Win More Contracts With Your Pest Control Flyers

Originally published Dec 3, 2020 3:28 PM, updated Nov 16, 2021 10:19 AM

Alyssa Sanders

Alyssa is the Team Lead of Content Marketing at Xplor Field Services. When she's not writing or creating content, you can find her watching a new sci-fi series or shoving her nose into a book.

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