Patrick Hoffman, writer on this blog and in-house marketer at Service Autopilot, chops it up with Cody and Bear about the principles of Value First Marketing.
Value First, Profit Second
Profit is key to success in business. It's the metric we measure ourselves by most often, but if we think about business as a relationship, it throws a monkey wrench in immediately going for a sale.
Compare two scenarios:
- You meet a person. You introduce yourself and ask them to marry you.
- You meet a person. You introduce yourself and ask to buy them a drink.
One of these things is normal. One of them is a surefire way to end a potential relationship.
These principles work in business as well. By giving a potential customer something of value (Patrick gives examples you can steal), you start the relationship on the right foot. You ask for a normal level of commitment.
Value first marketing isn't about putting profit in the backseat; it's step one and it leads to step two: profits.
Value First Marketing is Relational
When you think of marketing in relational terms, you greatly increase your skill in the field. It helps you evaluate what you're doing and when you're doing it with potential clients.
Keep the idea of "value first" at the forefront of your mind when you plan marketing campaigns or individual ads.
Bear and I have a great line up for this fall and we're really looking forward to getting it out to you:
- David Martinez, import specialist and valuable addition to company culture.
- Patrick's return! Our first return guest on TPR.
- Ty Wilkins, business analyst and perpetual reader.
We're also going to be talking with Jim Evans, our VP of sales, and Ryan Chipman from Schneider Tree and Shrub Care, one of our Certified Advisors.
As always, a review on iTunes or Google Play would really help other people find the show. If we said something that helped you out (or you learned something), give us a review and let other people know what you liked!
"Summon the Rawk" by Kevin MacLeod (incompetech.com)