Snow removal flyers are an effective way to sell more work, upsell your existing clients, and win more referrals.
When you create the right flyers and effectively distribute them, they can be one of the best, most cost-efficient ways to make more money in your snow removal business.
Since the snow industry is seasonal, many snow business owners struggle with things like:
In this article, we’ll go over the best 7 things you can start implementing right now to make more money in your snow removal business.
Think about your favorite client. Now, ask yourself why they’re your favorite client…
Do they pay on time? Are they highly profitable? All of the above?
Once you know your ideal snow removal client, you begin thinking about different ways to market to them.
Now, think about what your clients like most about you. Do your clients care mostly about your high-quality services? Do they like that you have a particular specialty? Why do they like YOU so much?
If you don’t know the answers to these questions, you should consider sending out surveys to your favorite clients to find out why they like you.
Once you know why your clients like you, then you can begin replicating your favorite clients!
In order to clone your ideal clients, you can add referral offers to your flyers, so they’ll refer you to their friends and family - but we’ll talk more about referrals in a minute.
While it’s important to pay attention to your competition, you should take what your competitors are doing with a grain of salt.
When you copy your competition, you’re depriving yourself of what makes you special.
Your clients shouldn’t see you as just another snow removal business. They should see your snow business and distinct branding.
Think about how you want to continue branding your snow business, and create snow removal flyers that accurately reflect that.
What makes YOU so special?
Do you have a special snow or ice removal service that your business does exceptionally well?
Can you brag about being insured and bonded? Look for unique ways to separate yourself from your competitors, so your clients will remember you.
Your specialty might even help you to charge higher prices.
As you begin to dream up your snow flyers, you have to keep things like this top-of-mind.
Based on what you consider to be your main focus or specialty, make sure that your flyers properly reflect that uniqueness about your business.
Many business owners don’t think about giving their existing clients flyers because they already have the client’s business.
However, if you have favorite clients that are exceptionally happy with you, then you should consider giving them your flyer with a referral offer.
Like we talked about in the previous section, the best way to clone your favorite clients is by getting them to refer you to their friends and family.
In addition to asking for referrals on your flyer, you should also offer your clients something of value.
Great referral offers can include anything from $15 off their next service to a $15 gift card for every successful referral. It doesn’t really matter what you offer them - so long as it’s something of value to reward them for their time.
Just remember, one referral could literally win you thousands of dollars in lifetime value, so $15 isn’t going to break your bank.
Plus, even if your new client purchases a one-time service, if you have your pricing right, then you should’ve already made your money back.
There’s no sense in passing out flyers that look unprofessional with clashing colors and illegible fonts.
In reality, unprofessional flyers can actually do you more harm than good because potential clients might permanently write you off.
Here’s what you need to do to create professional-looking snow removal flyers:
In addition to an awesome referral offer, your flyers should also have:
If you follow the advice on this list, then your flyers should already be WAY ahead of your competition.
The bottom line is this: It doesn’t matter how pretty your flyers are if they aren’t easily readable and contain the proper information.
Now that you know some basics of flyer content and designs, you’re ready for the next step.
In order to convert your leads into clients through your snow removal flyers, then you need to create an offer that will break down any potential buying barriers.
One of the best ways to remove any buying obstacles is by giving your client an offer they can’t refuse.
Your offer can be anything from a $15 discount off their first service or a free, one-time add-on with their first service. Either way, it doesn’t matter so long as it’s a large enough offer to break down any monetary barriers that might keep your lead from converting into a client.
Additionally, a big part of a great offer is a sense of urgency.
Give your clients a reason to act NOW. Not later. Now.
By giving your clients a sense of urgency with a reasonable deadline, you’re further breaking down the buying barriers AND you’re giving them a reason why they should quickly take advantage of your great offer.
If you don’t have a clear Call-to-Action, then having a great flyer is pointless.
By providing a clear Call-to-Action, you’re specifically telling your clients the next action you want them to take after reading your flyer.
Even though having a clearly presented offer with contact information is great, you need to explicitly TELL you clients what you want them to do next.
These are a few examples of effective CTA’s:
In order to ensure your CTA is clearly seen from a mile away, your CTA should be front-and-center on your flyer in big, bold letters in plain font.
In this day and age, you can’t afford to avoid social media advertising.
While 9-arounds are great, social media advertising has also been proven to be pretty effective in increasing your conversion rates.
Since pretty much everyone is on social media, one of the best ways to extend your reach is through advertising your flyers on Facebook.
Digital snow removal flyers are most effective when they’re used in conjunction with print flyers. This is because it often takes you 6-8 touches to convert a lead into a client.
As a result, you should touch your leads in as many ways as you can - both print and digitally.
Now that you’ve read this article, you’re well on your way to creating effective snow removal flyers!
The best flyers include a mix of awesome copywriting, professional designs, easy-to-read information, a great offer, and a clear CTA with proper urgency.
Originally published August 13, 2020 7:00 AM