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13 Tips: Social Media for Your Snow Removal Business

Published on September 16, 2021

Take advantage of the top tips for social media for your snow removal business to grow fast with expanded online reach, increase conversions, and nurture client relationships to keep them happy for years to come.

Even though getting started on social media for your snow removal business might seem intimidating at first, it’s a breeze when using this guide.

Similar to personal social media accounts, social media for snow removal businesses is largely centered around publishing content the audience wants to see.

In this guide to social media for snow removal businesses, you’ll find out how to:

  • Create relevant posts clients care about
  • Sell more jobs using short video content
  • Convince the happiest clients to write reviews
  • Increase social media presence with hashtags
  • Use social media advertisements to attract high-quality leads

By the end of this complete guide to social media for snow removal businesses, you’ll have everything needed to use social media to keep clients from leaving for the competition and quickly scale your business.

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1. Pick the Right Platforms for Your Snow Removal Business

Since there are a wide variety of social media platforms, it’s unrealistic to focus on all of them at once.

For this reason, you’ll need to pick your top 1-2 platforms that you’ll have time to focus on.

In turn, you can rank higher with higher-quality content when you’re not spreading yourself thin trying to keep up with too many at once.

To decide which platforms are right for the snow removal business, take a look at which ones are working well for the competition.

Oftentimes, the platforms that work well for the competition will also work well for you since the target audience is the same.

A Facebook business page is usually a great place to start for many businesses.

Also, if you don’t have enough time to manage 1-2 social media platforms, then consider hiring a part-time assistant or office manager to take charge of it.

In turn, your assistant or office manager can help until you’re able to hire a full-time marketing or social media manager. Alternatively, you can hire a part-time social media manager or intern.

2. Choose Social Media Marketing Goals

Track progress, stay focused on the right goals, and discover the most effective strategies by choosing the right social media marketing goals.

Create a spreadsheet to track the progress of these goals:

  1. Weekly goals
  2. Monthly goals
  3. Quarterly goals
  4. Annual goals

Here are a few examples of goals to set:

  • New Facebook Likes/Followers
    • Weekly: 5+
    • Monthly: +20
    • Quarterly: +60
    • Annually: +240
  • Facebook Clicks (to your snow business website)
    • Weekly: 15
    • Monthly: 60
    • Quarterly: 180
    • Annually: 720
  • Facebook Interactions (e.g. likes, shares, comments, etc.)
    • Weekly: 5
    • Monthly: 20
    • Quarterly: 60
    • Annually: 240

Even though goals provide an excellent foundation for tracking progress, you’ll still need to add or remove relevant metrics.

For instance, after reaching a goal on followers, you might change goals to focus on increasing post interactions and engagement.

Use a free social media scheduling tool, like HubSpot or Hootsuite, to streamline the process and keep data in one place.

3. Use Data Tracking to Improve Marketing Strategies

After choosing a social media scheduling tool, consistently track and evaluate the data to uncover the most effective strategies. Coincidentally, this is why it’s important to make it a weekly habit of recording and analyzing data.

Plus, discover the social media strategies that are/aren’t working by staying up-to-date on data in real-time.

Also, don’t forget to check out competitors to see what is/isn’t working for them.

In turn, if something is working really well for them, then you’ll have the ability to improve the strategy and find a way to replicate it and make it your own.

4. Create Relevant Posts for Clients

So many snow removal businesses make one of these two common mistakes on their social media accounts:

  1. They sell in EVERY post (forgetting to provide value).
  2. They generate content in EVERY post (forgetting to sell).

Remember, the key to creating relevant, effective content is in balancing value-driven and sales posts.

Posting 5-7 times per week on Facebook and LinkedIn and once a day on Instagram is considered an ideal cadence.

Take a look at a few ideas of relevant posts you can create:

  • Giveaways
  • Snow and ice tips
  • Your blogs (if applicable)
  • Company volunteer work
  • Deals and exclusive offers
  • Great reviews or testimonials
  • Company news, events, and milestones
  • Before and after pictures of your best work
  • Promote client referral programs and incentives
  • Anywhere you’re featured (e.g. news, websites, awards, etc.)
  • Introduce new snow business employees, anniversaries, and employees of the month

Also, to find out what works best, pay attention to the posts the audience interacts with the most.

As always, stay tuned to what’s working well for the competition so you can find new, effective ways to interact.

5. Host Giveaways and Exclusive Offers 

Much like we briefly talked about earlier, giveaways and exclusive offers are a great way to generate hyper-relevant posts for clients.

After all, clients love gifts because it makes them feel valued and appreciated. As a result, they’ll engage with you more on social media.

Also, keep in mind, the giveaway doesn’t have to be elaborate. It can be as simple as a $100 gift card for the first 100 people to like, comment, and share your post.

Plus, the exclusive offer can be as simple as a free add-on for the first 10 people to sign up for a new service or contract.

By the way, it’s also important to consistently remind clients of the one offer that’s truly exclusive to them… the client referral offer.

In order to determine the right budget for giveaways and exclusive offers, check your snow removal prices and profit goals (you can effortlessly do this using Service Autopilot).

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6. Post Pictures of Your Snow Removal Business in Action

Clients want to see proof of the work your snow removal business is capable of accomplishing.

For this reason, posting pictures of your business in action helps to build credibility.

Also, pictures are a great way to build deeper client connections to generate a relatable brand image.

Here are a few ideas of the best pictures to post on social media for your snow removal business:

  • New employee picture
  • Employee anniversary picture
  • Employee of the month picture
  • Before and after pictures of your best work
  • Company events (e.g. Christmas parties, company barbecues, etc.)

When you post engaging pictures like the ones above, you can establish client loyalty so they’ll never want to leave for the competition.

7. Show Off Your Snow Removal Business With Videos

Did you know clients are 35% more likely to convert after seeing a video, as opposed to a picture?

In other words, a quick 1-3-minute video can be a highly effective strategy in increasing conversions.

Take a look at a few of the top platforms for posting video content:

  • TikTok
  • YouTube
  • Instagram (e.g. IGTV, ads)
  • Facebook (e.g. organic, ads)
  • Your snow removal business website

Also, here are a few engaging snow video ideas for your business:

  • Client testimonials
  • Your company story
  • Quick advertisements
  • Quick snow and ice tips
  • An introduction to the company (e.g. mission, what the company is about, etc.)

Use these videos to introduce the business and help clients build a stronger relationship with your brand.

8. Utilize Promoted Social Media for Your Snow Removal Business

Use organic (unpaid) or promoted (paid) snow removal social media marketing to meet the goals you set earlier in the previous steps.

Usually, organic posts serve as a way to cultivate relationships with existing clients as well as attract leads into converting.

Whereas, promoted posts serve as a way to generate more leads or increase traffic to your website.

Plus, you can take advantage of paid social tools by boosting an organic post with a small budget.

In turn, you’ll direct leads to the pages where you’re already publishing organic posts.

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9. Incorporate Your Snow Removal Social Media Handles into EVERYTHING

By far, one of the best ways to build the presence of social media for your snow removal business is by incorporating your social media handles into EVERYTHING.

Take a look at a few different marketing materials where you can incorporate your social media handles:

When you share your social media handles, leads and clients can discover where to connect with you online to find out more about the business.

10. Ask Your HAPPIEST Clients to Write a Review

One of the most common mistakes is to ask ALL clients to write a review. By doing this, you can actually get more bad reviews than good ones.

In fact, did you know that clients are 21% more likely to write a review on a negative experience than a good one?

For this reason, reviews tend to be highly polarized with either really great or really bad experiences.

This is why you’re happiest clients write raving, 5-star reviews, while your angriest clients write scathing ones.

Since 63.6% of clients check reviews before purchasing, you should only ask the HAPPIEST clients to write a review.

Ask clients to write a review when they provide:

  • An excellent survey response
  • Verbal or written compliment on your services or an employee
  • Happy social media comment or post raving about your services

When you ask your happiest clients to write a review, you can establish an effective strategy for burying bad reviews and winning great ones.

And remember to share your amazing reviews on your snow removal business business’ social media platforms. Post a screenshot or graphic of your excellent reviews.

A Quick Word of Caution! In order to avoid legal implications, if you provide incentives for reviews, then you must provide incentives for ALL reviews (even the bad ones). However, due to FTC regulations, I don’t recommend incentivizing reviews.

Pro Tip! After getting a bad review, quickly drive the conversation offline into a private chat. When talking to the client, keep their perspective in mind and make apologies for any bad experience or feelings they’re having.

11. Respond to Direct Messages Within 24 Hours or Less

When you respond to direct messages within 24 hours or less (or one business day or less), you can build a positive reputation as a trustworthy snow removal business.

Plus, many leads will send direct messages asking about your services, which is an excellent opportunity to convert them.

When you respond, give them your CTA (Call to Action) with the next action you want them to take (e.g. call to schedule a service or estimate, fill out an online form, etc.).

Also, you can streamline the messaging process to better keep up with messages by taking advantage of chatbots to send auto-replies when the office is closed.

For instance, Facebook has a feature that’ll send customized auto-replies based on the office hours you have set up in your profile.

12. Use Hashtags to Grow Your Snow Removal Social Media Presence

Make your business page more discoverable on social media by using relevant, commonly used hashtags.

An effective hashtag provides leads an easily accessible avenue to find you. Plus, it provides a way for clients to effortlessly track the related posts and campaigns they care about.

Also, great hashtags are simple to create! Create hashtags as simple as #DenverSnowRemovalBusiness #DenverSnowRemovalServices #DenverSnowPlowingServices, or even #[YourCity][SnowBusinessName].

Check out the most popular hashtags in your area for snow removal. Also, don’t forget to see which ones are working well for the competition.

Remember, relevant, local hashtags can’t be too broad and need to be specific enough for leads and clients to easily find your snow removal business.

13. Stay Tuned to the Latest Social Media Trends and Features

Maximize your snow removal business’ full potential for social media growth by staying tuned into the latest trends and features.

One of the easiest ways to stay in-the-know is by signing up for social media newsletters.

Here’s a quick jumpstart on a few great social media newsletters to sign up for:

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Use These Top Pro Tips to Build Up Social Media for Your Snow Removal Business

This guide to social media for snow removal businesses helps you to take advantage of one of the most cost-effective tools for aiding in scalable growth.

Always remember, it’s important to keep what clients want at the top of mind during social media planning.

Even though hiring a social media manager, photographer, and videographer is a nice asset, it’s not necessary unless the budget allows for it.

Rather than waiting until your budget allows you to hire these positions, it’s more important to take advantage of this powerful social media tool now.

Now, you have everything needed to tap into the most effective snow removal social media marketing strategies to nurture existing clients relationships and increase lead conversions!


Related: Create Google Ads for Snow Removal Businesses


Originally published Sept 16, 2021 7:00 AM

Alyssa Sanders

Alyssa is a Content Marketing Specialist II at Service Autopilot. Her bookworming began after she discovered the Harry Potter series. Her love of books evolved into writing and creating content. When she's not writing, you can find her watching a new sci-fi series or shoving her nose into a book.
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