As one of the fastest, most cost-effective, and engaging ways to reach clients, email marketing for snow removal has the power to initiate quick lead conversions.
Plus, many clients prefer email communication and are more likely to answer an email than return a phone call due to its ease and convenience.
Although, keep in mind, as client inboxes quickly fill up each day, you'll have to explore effective ways to make your emails stand out from the crowd.
This guide will show you how to harness the power of these core elements to create the most successful emails:
Plus, despite what you might think, you don't have to be an expert to tap into email marketing.
In fact, when you know the basics, it's one of the easiest ways to market your snow removal business.
In this master guide to email marketing for snow removal, you'll discover the most effective strategies for converting leads and clients.
Email marketing for snow removal is important because it allows you to use emails to:
Plus, emails are one of the most low-cost marketing strategies, which make it one of the biggest sales tools in your arsenal.
After all, emails allow you to ask for the sale without being overly intrusive.
Fortunately, the act of sending an email is a fairly easy process because it doesn’t have to be fancy or fully designed.
Ideally, you’ll work your way up to creating more eye-catching emails with images.
However, to start, simply focus on the message you're sending (e.g. your words), and don’t worry about the pictures.
Identifying your target audience is one of the first steps in creating effective emails.
For example, you can send emails to audiences like:
Before planning out your emails, it's important to identify who you're writing the emails to.
There are several ways you can send emails to clients and prospective clients.
For instance, if you have Outlook (or Gmail, Yahoo, etc.), and a small client list, you could send each email to each client separately.
Although, manually sending emails takes substantial time, and you wouldn't be able to funnel them into an automated email campaign series.
Ideally, you’ll want to use a bulk sending method that’ll allow you to upload a list, then blast the email out to several leads and/or clients at once (you can easily do this using Service Autopilot).
One of the main keys to creating a successful email campaign is knowing when to launch it.
Take a look at a few great times to launch an email campaign for your snow removal business:
Also, sending emails during a blizzard may not be a bad idea either.
After all, you’ll have a highly captive audience with people stuck at home without much to do but read emails and watch TV.
Remember, in order to get something, you need to give something.
In other words, giving solid content to clients and potential clients helps to:
Also, you can further increase audience engagement by providing your audience with good content.
For example, you can provide your audience with links to assets you’ve created, such as:
Once you’ve created content, you can start sending emails to warm up prospects before hitting them with a sales offer.
Although, try to follow a sending strategy that includes more content than sales.
For example, a good sending cadence for a pre-season sale (where you’re trying to obtain new clients) could look something like this:
If you want to send an email series like the one outlined above to last year’s clients who haven’t renewed yet, you could do a shortened version, such as:
Finding the right offer is actually the easy part.
After all, you know your services and what customers are most asking for during season. Plus, you know which packages make the most money for the business.
Depending on what you offer, services to promote in your emails include:
Plus, your call to action could be something as simple as: GET A FREE ESTIMATE!
You provide your phone number, email address, or a CTA button leading to your website where they can fill out a contact form.
Alternatively, you even offer early bird discounts on annual contracts or season pass packages.
If the previous reasons for joining in on email marketing for snow removal aren't enough to convince you, then consider these facts...
For every $1 spent on email marketing, there's an average return of $36.
Additionally, consumers who purchase products through email spend 138% more than those who don't receive email offers.
Also, 80% of retail professional indicate email marketing is their greatest driver of consumer retention.
The next closest channel is social media, which was identified by just 44% of the same professionals.
Manage your clients and employees all in one system
If you were to manually launch more than one email series of this magnitude, then it would be virtually impossible to keep up.
With Service Autopilot, you can set automations to put your email series on autopilot.
Simply upload your emails into the software, set your campaign frequency settings, and it'll run by itself until you tell it to stop!
Plus, when you have email integration, you'll have the ability to connect your Gmail or Outlook emails with your Service Autopilot to have a seamlessly integrated experience:
Remember, one of the best ways to maximize low-cost marketing options is by tapping into email marketing for snow removal.
Now, you know how to grow your business using the top email marketing strategies to:
Plus, email marketing has never been easier. Stop waiting and start taking advantage of these top strategies for email marketing for snow removal today!
Related: Snow Marketing: The Complete Guide
Originally published Feb 1, 2019 12:10 PM, updated Jan 11, 2022 8:21 AM