The perfect snow removal website works non-stop, behind-the-scenes to grow your business by continually winning additional clients.
Oftentimes, the most successful competitors are the ones who’ve developed an outstanding snow removal website.
Think of it this way, during the lifetime of every lead and client, at some point all of them will visit your website to find out more about your services or business.
For this reason, it’s important to create an amazing snow removal website to impress all leads and clients visiting it.
When you know how to develop an effective snow removal website, it has the power to help:
These are just a few of the many endless possibilities an amazing website can provide.
Take advantage of this expert manual to build the perfect snow removal website to grow your business and conquer goals.
If you’ve ever wondered how the competition’s website keeps outranking yours when they don’t use Google Ads, then it’s likely they’re following proper SEO (search engine optimization) practices.
More often than not, many snow business owners have some false notion that they need to become or hire an advanced web developer to get their website to outrank the competition.
Though, this is a common misconception. With the right tools and knowledge, virtually anyone can use proper SEO practices to get higher rankings.
When the snow removal business grows and expands, a professional web developer might be helpful. However, in the beginning, it’s easily manageable by yourself.
Here’s a simple three-step process to developing proper SEO practices for your website:
It’s important to note that keywords tell Google what your website is about. As a result, Google shows your website to visitors searching for those same keywords.
Additionally, if you don’t target specific keywords, then your snow website will get lost in the search results.
Keep in mind, the primary goal is to be as specific as possible in your choice of keywords.
In other words, keyword search volume does play a certain role of importance, but with local searches specificity is key.
Increase the odds of your snow removal website appearing to high-quality leads by prioritizing specificity over keyword volume in local searches.
For example, these are a few specific keywords your might target:
Did you notice how I didn’t use generic keywords, like “snow removal businesses” or “snow removal services?” Alternatively, I included the local area in each targeted search phrase.
THIS is how you prioritize specificity over search volume to receive higher quality leads.
Never forget, the key to finding the best keywords for small, local snow businesses is to be as specific as possible.
Now that you know how to find the right keywords, let’s talk about choosing the right ones.
While it’s tempting to go after multiple keywords, it’s important to resist the urge so you don’t overstuff the website.
Remember, Google penalizes keyword stuffing by lowering your website ranking.
In order to properly optimize the website and improve ranking faster, choose a few top keywords to target.
Typically, 3-5 keywords to target per page is a good goal.
Once you’ve chosen the right keywords to target, then it’s time to verify it using Google Keyword Planner.
Use this free tool to do a final review of the keywords, viewing search volume and the competition.
In addition, Google Keyword Planner generates keyword ideas to ensure you’re considering the best keyword options with top search volume.
After verifying the chosen keywords in Google, it’s important to naturally add these keywords into the website (e.g. no keyword stuffing).
Don’t forget, your goal is to only use 3-5 keywords per page.
Plus, use these keywords across multiple pages to improve visibility. In turn, the snow website will have increased Google accessibility for those keywords - making the site rank higher.
Pro Tip! Create pages for specific keywords to answer as many keyword questions as you can.
When leads and clients visit your snow removal website, they should be able to instantly find the business contact information.
Remember, if your snow business contact information isn’t easily visible, then leads WILL choose the competition over your business.
In other words, don’t try to make leads and clients hunt for your business contact information.
Provide easily visible business contact information at the top of the page, in a common color that’s easy on the eyes (e.g. no neon) with large, BOLD, simple, easily legible font.
Also, it doesn’t matter whether the contact information is located in the left, right, or middle of the page. Just make sure it’s at the top of the page where it can’t be missed.
By the way, don’t forget to make sure your business number is CLICKABLE. Since 52% of website traffic is done by phone, you can’t afford to miss this opportunity.
Leads visiting your snow removal website need to immediately know what to do next.
For example, do you want them to call or fill out a form? What do you want them to do after visiting your site?
For this reason, it’s important to incorporate a strong CTA (Call-to-Action) in your snow website that’s specific, actionable, and has a strong sense of urgency.
While creating the perfect CTA might seem like an impossible task, the best CTAs are often the simplest.
For example, here's what a perfect CTA should look like, “CALL NOW for your FREE estimate!”
As always, incorporate your CTA into the top of the website in an easily visible location with a large, BOLD, simple font that’s easily legible and recognizable.
Did you know that 93% of consumers say reviews influenced their buying decisions?
Amazing testimonials are the key to building a snow removal website which effectively converts leads into clients.
This is because testimonials build trust and credibility - the ultimate foundation for winning clients.
Plus, when you demonstrate your unique, high-quality customer service, your website can help justify higher prices.
Additionally, clients are willing to pay more when they know you’re the top option with the best quality of services.
Pro Tip! Automatically acquire fantastic testimonials by asking for a review whenever a client gives a compliment, excellent review, or outstanding survey.
Don’t be one of the countless businesses flooding their site with stock photos.
Did you know that you can increase conversion rates by as much as 45% just by removing stock photos?
Since clients want to see before and after pictures of your work before hiring your snow business, it’s important to take the opportunity to showcase pictures of your best work.
In other words, just by flaunting pictures of your best work, you can easily beat the competition.
Also, similar to testimonials, pictures of your best work are a great way to justify higher prices.
Which means, if your website isn’t mobile-friendly you could be losing out on more than 60% of traffic, while also being penalized by Google.
In order to build the perfect snow removal website, it MUST be mobile-friendly.
Many experts recommend updating your snow removal website about every 3-4 years.
However, this excludes essential updates (e.g. contact information changes), which need to be made immediately.
Updating your snow website every 3-4 years ensures it’s current and doesn’t have any outdated designs or old copywriting.
If possible, hiring a freelance web developer can be a highly beneficial investment into your snow removal business. They can ensure that all essential aspects of the site are updated and professional-looking.
Since websites have the power to work 24/7 to automatically convert leads into clients, your snow removal website is one of the best places to invest into your business.
If you’re first getting started, then publishing consistent posts on your snow removal website might not be feasible due to your lack of time and budget.
When the snow removal business grows, think about hiring a content writer (e.g. an intern, freelancer, or part-time writer).
In addition, blogs using SEO-friendly keywords can spark your website’s growth - helping the website to rank higher, build authority, and grow faster.
Due to the fact that few snow removal businesses consistently publish valuable content for leads and clients, this is a great way to stand apart from the competition.
Upon generating a proper post cadence using SEO-friendly strategies and keywords, you’ll achieve these two goals at once:
Plus, if your snow business creates YouTube videos, you’ll be able to transcribe them and publish it on the website as a blog.
As a result, you’ll have the power to simultaneously grow your snow website and YouTube channel in one simple act.
At last, you have everything needed to take advantage of this expert manual to grow and win clients fast using your snow removal website.
This expert manual now has the power to help:
Finally, you’re equipped to develop an effective snow removal website that automatically wins clients, increases profits, and scales the business.
Originally published Oct 14, 2021 7:00 AM