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The Quick Crash Course to Snow Removal SEO

Published on August 25, 2022

By leveraging the power of snow removal SEO, you’ll have the ability to organically grow your website to establish authority and expand reach.

SEO (i.e. search engine optimization) determines how your website ranks in search engines.

Being easily discoverable within search engines is essential in:

  • Acquiring more leads
  • Increasing conversions
  • Dominating your local market
  • Establishing successful long-term growth
  • Taking advantage of free, organic marketing

Plus, you don’t have to be a marketing expert to begin honing in on snow removal SEO for your business.

Use this quick guide to start harnessing the true power of snow removal SEO today!

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1. Simple Website Modifications With Big ROI

With the right keywords, your website can rank higher in the search results. In addition, the most ideal keywords can help you acquire high-quality leads.

Here are a few simple website modifications with big ROI (i.e. return on investment):

Choose a Specific and Simple Domain Name

Make your snow removal business more easily discoverable and memorable with a specific and simple domain name.

For instance, if your snow business’ name was Dawson’s Denver Snow Services, then would be an excellent choice.

Alternatively, you wouldn’t want a vague domain name, such as

Even if it’s not a part of your business name, always include the location in the domain name when possible.

Remember, when choosing a domain name, consider the keywords clients are searching. Use the free Google Keyword Planner tool to see a keyword’s average monthly search volumes.

In addition, Google also provides keyword suggestions. Take a look at the search suggestions I got when inputting “Denver snow services” into the tool:

Use these keyword suggestions to guide you in selecting the proper domain name.

After choosing a keyword for your domain name, be sure to naturally incorporate it into your website to establish search engine rankings for that keyword.

Select the Right Page Title

At the top of your page’s browser is your page title. Typically, the default will look something like, “Home | Dawson’s Denver Snow Services.”

Since your website's page title is one of the first things leads see in search engines, you should consider changing your default page title.

Here’s how Service Autopilot’s page title appears in Google:

Take a look at a few alternate page title options for Dawnson’s Denver Snow Services:

  • Dawson’s Denver Snow Services | The #1 Snow Management Choice
  • Dawson’s Denver Snow Services | The Leading Snow Service Provider
  • Dawson’s Denver Snow Services | The Premier Provider of Snow Services
  • Dawson’s Denver Snow Services | Denver’s Top Choice for Snow and Ice Services
  • Dawson’s Denver Snow Services | Denver’s Best Snow and Ice Management Option

Explore the competition’s page titles, and find ways to do it better in order to stand out in your local market.

Optimize Page Descriptions

Your page description is located just below your website’s URL in the search results.

Here’s how Service Autopilot’s page description appears:

By optimizing your page descriptions, you can convince leads to click into your website. Plus, when you use a website builder, such as WordPress, it's easy to update.

Here’s how the Yoast plugin in WordPress appears for editing page descriptions:

Plus, the Yoast plugin within WordPress provides optimization tips for even further snow removal SEO improvements.

Implement Top Snow Removal SEO Strategies into Every Page

Keep in mind, every page of your website matters because it affects the other page’s visibility. For this reason, it’s crucial to implement top snow removal SEO strategies into every page.

Every page on your website needs your business’ NAP (i.e. name, address, and phone number). In turn, no matter where a lead enters your site, they’ll know how to contact you.

In addition, naturally incorporate your main keywords into every page. While you don’t want to list your services on every page, your main keywords must be incorporated into all of them.

For example, “Denver snow removal” could potentially be a main keyword you weave throughout your website.

As a result, your website will appear whenever someone searches for those keywords. Though, be careful to avoid keyword stuffing, since this will hurt your ranking.

Also, you can take things a step further when attempting to target set areas.

For instance, if you want to directly target specific neighborhoods which fit your route optimization, then you can list that on your “About Us” page.

2. Improve Google Rankings With Cross Links

Great cross links naturally incorporated throughout your website help improve ranking and establish credibility with leads. It’s important to link to something that’s:

  • Useful
  • Well-known
  • A reputable source

However, avoid unnatural link stuffing, which will hurt your snow removal SEO.

Here are a few examples of excellent cross links to add to your website:

  • Link to a local news source where your business is featured in a story or press release.
  • Create a page with winter weather tips, link to “how to” YouTube videos, or recommend winter products from Amazon.
  • Create a page for those who are new to the area with a collection of local businesses they can visit (e.g. restaurants, stores, etc.). Plus, this can serve as an excellent way to network with local businesses and build a mutually beneficial relationship.

How to Get Your Website Cross Linked

In addition to linking to reputable sources on your website, you also want reputable websites linking to your business.

This is one of the best ways to establish your website’s credibility with search engines AND leads.

Here are a few great places you should attempt to get cross linked in:

  • Print
  • Television
  • Local news

When something big is happening in your area, take the opportunity to reach out to your local sources to get them interested in your expert advice.

For example, if a snowstorm is coming, you might provide advice on easy ways to keep their sidewalks clear and safe.

By becoming your local news station’s snow and ice removal expert, you can gain local recognition and authority as the leading expert in your community.

As a result, you have the ability to dominate the local market in snow removal services.

3. Amplify Your Snow Removal SEO With Social Media

While snow removal SEO is important, it’s essential to amplify the effect with a solid social media presence.

Start with at least one or two social media platforms, and expand from there. These are a few great platforms to start with:

  • Twitter
  • Instagram
  • Facebook

In addition to gaining increased visibility with social media, you’ll also be able to run targeted social media ad campaigns for set neighborhoods.

Also, social media serves as amazing testimonials. For example, Facebook reviews can greatly aid in increasing lead conversions.

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List Your Business on Important Directories

It’s vital to list your business on important directories to further establish website visibility and discoverability.

In addition to claiming your business on Google Business, you should also consider using at least one of these other options 

Use these resources to manage your listing information in one easy place for sites like Yellow Pages, Yelp, and more.

Plus, these resources can simultaneously check and update multiple directories for accurate information on things like phone number and business hour changes.

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Harness the Power of Snow Removal SEO With This Easy Guide

By taking advantage of everything snow removal SEO has to offer, you can:

  • Increase overall conversions
  • Get ahead of the competition
  • Convert lukewarm leads into clients
  • Significantly increase online visibility
  • Acquire more free leads through organic search

Plus, you don’t have to be a marketing expert to begin marketing your business with snow removal SEO. Using this easy guide, anyone can utilize it.

At last, you can use this simple guide to start harnessing the true power of snow removal SEO today!

Related: The Manual to the Perfect Snow Removal Website

Originally published Aug 25, 2022 7:00 AM

Alyssa Sanders

Alyssa is a Content Marketing Specialist II at Service Autopilot. Her bookworming began after she discovered the Harry Potter series. Her love of books evolved into writing and creating content. When she's not writing, you can find her watching a new sci-fi series or shoving her nose into a book.

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