If you're wondering how to get lawn mowing jobs, you’re not alone. Whether you’re just starting out or have been at it for a while, we’ve got proven tips and strategies to make sure you’ve got a consistent flow of new clients who need their lawns mowed
In this article, we’ll show you:
Instant invoicing
Better scheduling
Manage your clients and employees all in one system
For lots of lawn care companies, it is really hard to say no to potential business. They’ll chase every lead, offer services they shouldn’t, or take on jobs when they don’t have the right equipment. The truth is, your time is valuable, and you need to pursue the right kind of clients.
Instead, put your focus on areas where people actually value lawn care, and you can win with mowing. Think about the neighborhoods you’ve driven by or even the communities in your area.
You want to pursue the kinds of homeowners who value a nice-looking lawn and are willing to pay for quality. Plus, if you can get one client in those key neighborhoods, you can easily build up from there.
Pro Tip! Conduct 9-arounds by distributing flyers and door hangers to the 9 neighboring houses of existing clients in the neighborhoods you want to target.
There are lots of ways to generate new business, and some of them can be pricey. But the truth is, you can easily find new clients by asking your current clients.
There are lots of ways to do this, but a simple conversation can be a great way to get a referral. Here's what works: "Hey, Mrs. Johnson, I have some openings in my schedule. Know anyone who might need lawn care?"
You can incentivize the referrals by offering a discount on service or even a gift card. The important part is simply making the ask. You’ll be surprised when they have someone in mind right away.
Most people Google "lawn care near me" when they need help. If you're not showing up, you're missing out on lots of potential revenue.
Set up a Google Business Profile, which is free, and helps you show up in local searches.
The profile doesn't need to be fancy, and be sure to include your contact info and a few photos of your work. When clients are happy, be sure to ask them to give you a positive review.
On top of that, make sure you have your social media profiles set up. Like Google My Business, it doesn’t have to be complicated. Some pictures, info about your business, and your contact info are enough to get you started.
From there, you can make regular posts showing off your work, highlighting your services, or even offering up discounts.
Stop Competing on Price
Here’s the big secret when it comes to answering how to get lawn mowing jobs… Don’t compete on price alone. Most people assume that cheaper always wins, but that isn’t the case.
Do a little research to find out what your competitors are charging. You don’t want to be the most expensive option, and you don’t want to be the cheapest either.
You want to price somewhere in the middle and make sure that your pricing still leaves room for profitability.
Once you start getting more lawn mowing jobs, you'll need to stay organized.
Group clients by neighborhood so that you don’t have to drive all over town.
This saves you time and gas, but it also means you have the potential to serve even more clients each day.
Using the right scheduling and routing software can be a game-changer.
Instant invoicing
Better scheduling
Manage your clients and employees all in one system
In the beginning, you might just focus on mowing, but you need to think beyond that. Are there other services you can offer that will help you increase the amount of profit you can earn from each client?
Here are a few ideas to get you started:
Keep in mind that lawn care is seasonal in most places in the United States. That said, think about other ways you can serve your clients. Lots of lawn care companies switch to snow removal or holiday light installation as the seasons change.
Getting new lawn mowing jobs is important, but keeping current clients is cheaper.
That means you need to consistently provide good service including:
Knowing how to get lawn mowing jobs in your target neighborhoods is one of the main ways you can instantly condense routes.
The lawn care businesses that win focus on:
The key to long-term success is treating your lawn care company like a real business—not just a side hustle. When you do that consistently, the right clients will find you.
Want to book more lawn mowing jobs with less effort? Try Service Autopilot—the best lawn care software to route faster, invoice quicker, and keep your calendar full.
Related: From Part-Time to Full-Time Lawn Care Business
Published on July 22, 2025, at 9:30 AM
Tags: Business Operation, Featured Post
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