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Answering the Question: How to Get Lawn Care Customers

Published on February 29, 2024

There’s one key question for your business: how to get lawn care customers?

It doesn’t matter if you’re just getting started or you’ve got crews across the city, getting more clients is the proven way to continue to grow your business.

While it might feel tough to answer the question of how to get lawn care customers, it is actually easier than you think.

In this helpful article we’ll show you how to grow your business by:

  • Targeting the right clients
  • Implementing the best SEO strategies
  • Offering additional services
  • And more!

Targeting the Right Neighborhoods: Finding Your Ideal Clients

So if you’re wondering how to get lawn care customers, one of the best places to start is by considering your ideal clients.

An easy way to do this is to start looking at the kinds of clients and neighborhoods you want to serve.

Here are some things to consider as you develop a strategy on how to get lawn care customers.

Property Types

What kinds of neighborhoods do you want to serve? 

Ideally, you want your clients to be close to one another to cut down on drive time, but beyond that, you should:

  • Look for areas with lots of single-family homes, big yards, or even well-maintained landscaping
  • These communities usually have homeowners who want their yards to look really nice and are happy to pay for quality service.

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Do a little research and find the average income levels and home values in the area. 

Generally speaking, if those numbers are higher, residents in that area have the resources and desire for the best professional lawn care services.

Plus, in these types of areas, you can work directly with homeowners.

In communities that have lots of rentals, apartments, and condos you’ll need to shift your strategy a bit (see below).

Neighborhood Associations & Corporate Clients

In some areas, you may want to focus on commercial clients and/or homeowners’ associations.

This is an advanced strategy, and better for those lawn care companies that are already established.

That said, before you start working with these types of clients, you’ll want to make sure you’ve got a solid bidding and contract system in place.

These clients can be big money makers and may even require that you expand your team and get some additional equipment too.

Strategies for Targeting

So now that you’ve got a good idea of your ideal clients, here are some marketing strategies you can use to target them.

Direct Mail

Direct mail campaigns still work! 

In fact, you can use a visually appealing postcard or flyer and send them to specific neighborhoods or even use 9-arounds.

Make sure that flyers or postcards have a special offer that entices clients to give you a call. 

It could be as simple as a discount on their first service or even a free upgrade.

Local Partnerships 

Partner with real estate agents who specialize in high-value properties within your desired neighborhoods. 

You can offer them referral programs or even use co-branded marketing materials to incentivize them to recommend your services to their clients. 

This means you can tap into a pre-qualified audience of potential customers seeking professional lawn care solutions.

Pro Tip: In addition to real estate agents, you can also work with home improvement companies, local organizations, and even landscaping supply stores.

Community Involvement

Be active in your community!

That means that you could sponsor a local event, help out a sports team, or even volunteer in the areas you want to reach. 

Attend events at your local Chamber of Commerce or even get a booth at a local festival or job fair. 

This increases your brand visibility and builds positive relationships with the community. 

Plus, you’ll be showcasing your expertise and commitment to the community which helps you build trust too.

Harnessing the Power of SEO

We all know that clients are looking for services like lawn care online.

And that means that you’ve got to make sure that you’ve optimized your website and content for relevant keywords related to lawn care services in your area. 

This can actually be pretty straightforward, and the steps below will help you get up to speed as well as help you connect with more of your market.

Keyword Research 

Look for relevant keywords and phrases that potential clients would use to try and find lawn care services.

Think of things like your area and a service you provide like “Houston Lawn Care.”

These keywords should appear naturally on your website, and you can use some of the following tools to help you do some research.

Pro Tip: If you’re already ranking high for your services and city name, expand to use longer keywords and phrases.

On-Page Optimization 

Optimizing your website's structure is very important to your ranking.

Here are a few things you’ll want to make sure are correct on your site:

  • Title tags
  • Keywords in heading
  • Alt text for images
  • Fast load times
  • Mobile Optimization

Depending on the size and training of your team, you can likely have someone update and check a lot of the items above for you.

But if you have the budget, working with an agency can help you move faster and streamline your website much quicker.

Pro Tip: If you’re considering working with an agency, be sure to do your homework, ask if you can talk to their existing clients, and take a look at the work they’ve done.

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Quality Content: 

High-quality, informative, and engaging content is key to your rankings and engaging with your audience.

That means that you should regularly update your website with fresh content (like blogs) and videos.

You should create a content strategy and calendar. 

Here are some ideas for types of content you can post:

  • How to videos
  • Before and after videos
  • Blogs with answers to common lawn care questions
  • Ways you are helping your community

Pro Tip: Even though everyone is talking about generative AI like Bard (Gemini) and ChatGPT, you shouldn’t rely solely on those tools for content creation. That said, AI is a great place to get started to help you develop unique content for your audience.

Additional Tips

Looking for some additional ways on how to get lawn care customers? 

These tips will help you broaden your reach and grow your business.

Embracing Sustainable Practices

In today's environmentally conscious society, more clients want lawn care companies that prioritize sustainability and eco-friendly practices. 

Going green might be easier than you think, and you can incorporate some of the following services:

  • Organic fertilizers
  • Natural pest control methods 
  • Water-efficient irrigation systems

When you do go green be sure to promote this on your website, social media, and other marketing materials too.

Diversifying Your Service Offerings

In addition to offering green services, you can expand some of the other services you offer to reach even more clients.

This could include things like:

By providing additional services like the ones mentioned above, you’ll be a one-stop shop for all of your clients' outdoor maintenance needs.

Now You Know

So now you know how to get lawn care customers.

Remember that it is important to:

  • Find and target the right clients
  • Utilize SEO and other marketing strategies to maximize your reach
  • Offer additional services to your clients

By following these steps you'll continue to build a loyal client base and ensure long-term success for your lawn care business.

Related: Maximizing Profits: Expert Lawn Care Advice

Originally published Feb 29, 2024 12:55 PM


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