What Do Landscapers Do in the Winter? 12 Strategies for the Off-Season

Published on November 25, 2025

When winter hits and the grass stops growing, the work doesn’t stop for most landscapers. In fact, the off-season is when you can expand your service offerings. 

If you’ve ever wondered “What do landscapers do in the winter?”—or you’re trying to figure out how to keep your crews working and cash flowing—you’re in the right place.

Here are the most profitable ways landscapers stay busy during the cold months, based on what thousands of Service Autopilot members do every single winter.

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1. Snow Removal

What landscapers do in the winter starts with revenue generation. The U.S. snow removal market generates approximately $20.8B annually, which is an opportunity you can’t afford to pass up.  Snow removal services transform your seasonal business into a year-round operation while keeping your best crews employed year-round.

Commercial properties need reliable partners with documented response times. The average snow removal business generates $152,000 in annual revenue, with multi-line businesses earning approximately $435,000.

Consider offering services like:

Many landscapers use their existing crews and equipment with minimal add-ons. Even better, snow contracts create predictable winter revenue when done right.

  • Start with services that leverage your existing equipment and expertise. Test market demand before investing in specialized winter gear.

Pro Tip! Bundle winter services into annual contracts during spring negotiations. Clients get priority scheduling and predictable pricing, while you secure guaranteed winter revenue.

2. Holiday Lighting Installation

The global holiday decorations market is valued at $6.8B with projections to reach $9B by 2026. This is a high-margin service with minimal equipment requirements. Businesses adding holiday light services see profit margins of 25-45%, compared to typical lawn care margins of 10-15%.

Holiday lighting has rapidly become a favorite off-season revenue stream because:

  • Margins are high 
  • Jobs are fast with small crews
  • Install + takedown = guaranteed repeat work
  • You can upsell timers, custom designs, and storage

Some landscapers even turn holiday lighting into its own standalone business.

3. Winter Cleanups and Storm Debris Removal

Landscapers stay busy during the winter tackling:

  • Branch removal
  • Leaf cleanup for late-fall clients
  • Downed limbs from ice storms
  • Gutter cleaning
  • Property checks for commercial clients

Plus, many landscapers offer services like winterization or winter pruning and tree services during the dormant winter season to promote healthier spring growth.

These small but steady services keep revenue flowing until spring prep begins.

4. Equipment Maintenance, Repairs, and Fleet Prep

Preventive maintenance during winter prevents spring breakdowns when you need equipment most. What landscapers do in the winter for equipment care directly impacts peak-season productivity.

Essential Winter Maintenance Activities

  • Complete overhauls on mowers, trimmers, and blowers before spring rush
  • Sharpen and replace blades across all cutting equipment
  • Service trucks and trailers with oil changes, brake inspections, and tire rotations
  • Repair or replace damaged tools and safety gear
  • Clean and organize equipment storage areas for efficient spring deployment
  • Update equipment tracking systems with current condition assessments

Schedule professional servicing for complex equipment during off-peak periods when shops offer better rates and faster turnaround.

Consider strategic equipment purchases during winter when dealers compete for sales. Research options now, negotiate aggressively, and time delivery for early spring readiness.

5. Hardscape Projects and Off-Season Installs

Depending on your climate, you can still book:

  • Patios
  • Fire pits
  • Walkways
  • Retaining walls

Even in cold regions, many landscapers switch to indoor work such as:

  • Basement renovations
  • Painting
  • Carpentry
  • Handyman services

Winter becomes a natural extension of your existing skill set.

6. Selling Prepay Packages for Spring

One of the most profitable winter activities Service Autopilot members do is selling early-season prepay programs:

  • Fertilization packages
  • Seasonal mowing
  • Aeration + overseed
  • Mulch refreshes

Clients get a discount. You get cash in the slowest season of the year.

7. Training and Team Development

What landscapers do in the winter to strengthen their workforce creates competitive advantages that last all year. With 84% of landscaping businesses reporting labor challenges, use slower periods to build skills, improve systems, and reduce turnover.

Workforce Development Priorities

  • Certification programs: Pesticide applicator licenses, irrigation certifications, and safety training
  • Cross-training initiatives: Expand crew capabilities across multiple service lines
  • Leadership development: Prepare crew leaders for supervisor roles
  • Equipment operation training: Reduce accidents and improve efficiency
  • Client communication workshops: Better interactions lead to higher satisfaction scores

Create standard operating procedures for recurring tasks. Document processes while you have time to think clearly, then train teams before spring chaos begins. Only 37% of landscaping companies have documented recruiting and retention strategies, giving you a significant advantage when you invest in workforce development.

Review your scheduling and routing systems. Identify inefficiencies from last season and implement solutions now. Service Autopilot's optimization tools help you analyze historical data to build better routes and maximize crew productivity.

8. Execute Strategic Business Planning

Winter provides uninterrupted time for high-value planning that gets overlooked during peak season. With the landscaping industry valued at $188B in 2025 and growing 5.8% annually, what landscapers do in the winter for strategic planning sets the foundation for breakthrough growth.

Critical Planning Activities

  • Set specific revenue targets and identify services needed to achieve them
  • Review pricing strategies against market rates and adjust for profitability
  • Develop marketing campaigns for spring launch with clear calls-to-action
  • Build operational budgets including equipment, labor, and material costs
  • Establish key performance metrics to track throughout the upcoming season

Conduct competitive analysis while you have mental bandwidth. Mystery shop competitors, analyze their service offerings, and identify gaps in your market.

Update your business plan with realistic projections. Banks and investors take winter planning seriously when you're seeking growth capital.

9. Marketing Prep for Spring (Your Biggest Growth Window)

Winter presents unique opportunities to deepen client relationships when your competitors are silent. What landscapers do in the winter to nurture client connections determines spring contract renewal rates.

Strategic Client Communication

  • Schedule in-person property assessments to identify spring project opportunities
  • Send personalized landscaping plans with seasonal recommendations
  • Offer early-booking discounts for spring services (10-15% typically drives action)
  • Host client appreciation events to strengthen loyalty
  • Share valuable content through email newsletters addressing winter property concerns

Track all client interactions through your CRM system. Document preferences, concerns, and upcoming needs so your spring proposals hit the mark.

Tips for Strengthening Your Marketing During the Off-Season

What landscapers do in the winter for marketing determines spring lead quality and volume. Build momentum now so you're fully booked when competitors start scrambling.

Winter Marketing Initiatives

  • Refresh your website: Update service descriptions, add project galleries, and improve mobile experience
  • Launch content marketing: Blog posts and videos that address common landscaping concerns
  • Engage on social media: Showcase winter projects and share behind-the-scenes content
  • Request client reviews: Reach out to satisfied clients for testimonials and online reviews
  • Develop referral programs: Incentivize existing clients to send new business
  • Network with complementary businesses: Build relationships with realtors, property managers, and contractors

Create email sequences for different client segments. Residential clients need different messaging than commercial property managers.

Invest in professional photography of your best work. Quality visuals dramatically improve conversion rates across all marketing channels.

10. Optimize Your Technology and Systems

Technology improvements during winter compound benefits throughout the year. What landscapers do in the winter to streamline operations eliminates countless headaches during busy months.

Technology Enhancement Focus Areas

  • Implement or upgrade landscaping software: Centralize scheduling, invoicing, and client communication
  • Automate recurring billing: Reduce administrative burden and improve cash flow consistency
  • Integrate online booking: Let clients schedule services 24/7 without phone calls
  • Deploy mobile apps for crews: Enable real-time updates from job sites
  • Set up automated client communications: Appointment reminders, service confirmations, and follow-ups

Service Autopilot transforms operational chaos into systematic efficiency. Automate repetitive tasks, optimize crew schedules, and gain real-time visibility across your entire operation.

Clean up your client database. Remove duplicates, update contact information, and segment lists for targeted marketing campaigns. winter planning seriously when you're seeking growth capital.

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11. Plan for Hiring and Recruitment

Successful landscapers recruit year-round, not just when they're desperate for help. With 25% of landscaping companies experiencing retention rates of 69% or less, what landscapers do in the winter for workforce planning prevents spring staffing emergencies.

Proactive Hiring Strategies

  • Post job openings 60-90 days before you need new crew members
  • Attend winter job fairs and vocational school recruiting events
  • Build relationships with local landscaping programs and trade schools
  • Offer winter internships that convert to spring employment
  • Screen and interview candidates without seasonal time pressure
  • Complete background checks and onboarding paperwork in advance

Create compelling job descriptions that highlight career growth opportunities, not just task lists. Great candidates want to know their future with your company.

Develop clear compensation structures that reward performance and loyalty. Average landscaping wages have increased 11.6% annually from 2017 to 2022, making competitive pay essential for retention. Document expectations, advancement paths, and earning potential.

12. FAQ: What Do Landscapers Do in the Winter?

Do landscapers work in the winter at all?

Yes—most offer snow removal, holiday lighting, winter cleanups, or hardscaping.

How do landscapers make money during the off-season?

The most profitable winter services are snow removal, holiday lighting, storm cleanup, and selling early-season packages.

Can landscapers keep crews year-round?

Absolutely. Many owners stabilize winter payroll by adding seasonal contracts, lighting installs, and winter maintenance.

Is winter a good time to raise prices?

Yes. Winter is when many owners analyze their job costs and update pricing before spring rush.

Your Winter Success Roadmap for Landscaping During the Winter

What landscapers do in the winter separates industry leaders from seasonal survivors. Successful companies use winter strategically to build operational excellence and competitive advantages.

Key Actions to Take Now

  • Identify and launch at least two winter service offerings to maintain cash flow
  • Complete comprehensive equipment maintenance to prevent spring failures
  • Invest in training programs that expand team capabilities and reduce turnover
  • Execute strategic planning sessions that set clear targets for the upcoming season
  • Implement technology systems that automate operations and improve efficiency
  • Launch marketing campaigns that fill your spring pipeline with qualified leads
  • Begin recruiting top talent before competitors realize they're understaffed

The landscapers who treat winter as strategic preparation time consistently outperform those who simply wait for spring. Your winter decisions create summer profitability.

Turn your winter into a revenue-building season. Streamline snow routes, automate renewals, and prep for spring—all inside Service Autopilot. Book a demo!


Related: How to Get More Landscaping Jobs: Tips for Success


Originally published Nov 25, 2025 7:00 AM

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