By taking advantage of the best Christmas light marketing strategies, you can cultivate long-term success in your business.
Since most leads take several touches before converting into a client, it’s important to leverage the top Christmas light marketing strategies to:
The best Christmas light marketing strategies break boundaries to push past even the worst growth ceilings to experience scalable growth.
Plus, you don’t have to be an expert to leverage the best marketing strategies. Using this simple manual to Christmas light marketing, you can begin taking advantage of it today!
Even though it’s sometimes viewed as a complex task, using social media to expand awareness is simple.
By balancing posts between sales and useful content, you can build up audience and engagement.
One of the easiest ways to balance the content of your posts is by following the 50-30-20 rule.
At first glance, it’s tempting to only use social media to sell and upsell your services. However, it’s crucial to nurture your leads and clients by a mutual reciprocation of sharing value.
Though, keep in mind, the 50-30-20 rule is not set in stone.
It’s important to track your social media metrics to measure success and determine what resonates the most with your audience.
Also, remember to connect with your audience on a daily basis by engaging with them in a timely manner:
One of the easiest ways to sell Christmas light services is by sending emails to existing lawn care clients.
By launching an email campaign to target existing lawn care clients who love your business, you can quickly increase conversions.
By far, the best way to launch this email campaign is by automating it.
By using Service Autopilot’s automations, you can set up custom triggers to send specific emails after certain actions are taken.
Instead of manually sending emails, you can set up your email campaign and then let it run by itself.
Plus, automations allows you to:
In addition to automating your email campaigns, Service Autopilot also has the ability to streamline everyday operations:
With digital advertising, you’ll have the power to capture more leads and take over entire neighborhoods with geofencing marketing.
For example, you could target specific neighborhoods you already service for lawn care.
Also, there are several various digital advertising opportunities in which you can use geofencing for set areas:
By using print advertising, you can amplify the effect of your digital ads to help further solidify route density.
By making your Christmas light installation business a pillar of the community you serve, you can simultaneously establish local brand recognition and a positive reputation.
Take a look at a few of the many ways your business can engage in community outreach:
When your business actively engages in the community your clients care so much about, you’ll be well on your way to establishing positive local brand recognition in no time.
Especially with an industry with such a short selling season like holiday lighting, it’s crucial to lean on client referrals to quickly win conversions.
Get a $15 gift card for every successful referral!
Additionally, here are a few ways you can make referrals work around-the-clock for your business:
You can easily increase conversions and upsells by warm calling existing clients or leads who’ve shown interest in your services.
Even though many clients prefer digital marketing efforts, warm calls are an excellent additional personal touch.
While it’s typically standard practice to follow a script, this isn’t always the best choice.
Alternatively, you can follow the natural flow of the conversation to more effectively engage with the client.
As another option, you can also text to further engage with the client and better respect their busy schedule.
Video marketing allows your business to further showcase your team’s talent and industry knowledge.
As a result, you can establish your business’ local industry authority and increase conversions.
Here are a few of the types of video content your Christmas light business can create:
Remember, it’s important to be authentic and to have a natural conversational tone in your videos.
Also, try to keep videos to two minutes or less, and keep the content concise and to-the-point.
Developing consistent branding is one of the most effective ways to establish authority, visibility, and local brand recognition.
Take a look at a few of the main ways your business can develop consistent branding:
Whether your business is new or established, the best Christmas light software is the #1 way to soar your business growth to newfound heights.
By choosing the #1 Christmas light software, your business will have the power to conquer streamline daily operations:
With Service Autopilot, your Christmas light business has the opportunity to experience limitless success, streamlined operations, automated tasks, and so much more!
Manage your clients and employees all in one system
Taking advantage of the best Christmas light marketing strategies is simple, and you don’t have to be an expert to start using it.
Now, you can use this simple manual to use the best Christmas light marketing strategies to:
Finally, you can begin using these simple Christmas light marketing strategies to push past your bottlenecks and soar your business growth to new heights today!
Originally published Oct 27, 2022 7:00 AM