The Ultimate Manual to Christmas Light Marketing

Published on October 27, 2022

By taking advantage of the best Christmas light marketing strategies, you can cultivate long-term success in your business.

Since most leads take several touches before converting into a client, it’s important to leverage the top Christmas light marketing strategies to:

  • Win more clients
  • Beat the competition
  • Increase client referrals
  • Establish an online presence
  • Expand social media presence
  • Cultivate relationships with existing clients

The best Christmas light marketing strategies break boundaries to push past even the worst growth ceilings to experience scalable growth.

Plus, you don’t have to be an expert to leverage the best marketing strategies. Using this simple manual to Christmas light marketing, you can begin taking advantage of it today!

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Expand Awareness With Social Media

Even though it’s sometimes viewed as a complex task, using social media to expand awareness is simple.

By balancing posts between sales and useful content, you can build up audience and engagement.

The 50-30-20 Rule

One of the easiest ways to balance the content of your posts is by following the 50-30-20 rule.

  • 50% engage with the audience
    • E.g. show off your brand’s personality with behind-the-scenes photos and videos, holiday greetings, team events/gatherings, individual team member spotlights, photos of outreach events, etc.
  • 30% of posts inform the audience
    • E.g. share useful content related to the industry you serve that either you or someone else has created
  • 20% promotes your business
    • E.g. increase conversions by selling your services

At first glance, it’s tempting to only use social media to sell and upsell your services. However, it’s crucial to nurture your leads and clients by a mutual reciprocation of sharing value.

Though, keep in mind, the 50-30-20 rule is not set in stone.

It’s important to track your social media metrics to measure success and determine what resonates the most with your audience.

Also, remember to connect with your audience on a daily basis by engaging with them in a timely manner:

  • Replying to reviews
  • Answering questions
  • Responding to comments
  • Sharing third-party content
  • Replying to direct messages
  • Liking comments and shares

Sell More Christmas Light Services With Emails

One of the easiest ways to sell Christmas light services is by sending emails to existing lawn care clients.

By launching an email campaign to target existing lawn care clients who love your business, you can quickly increase conversions.

Automate Your Email Campaign to Take It to the Next Level

By far, the best way to launch this email campaign is by automating it.

By using Service Autopilot’s automations, you can set up custom triggers to send specific emails after certain actions are taken.

Instead of manually sending emails, you can set up your email campaign and then let it run by itself.

Plus, automations allows you to:

  • Effortlessly measure campaign success
  • Customize email cadence and sequence
  • Customize actions for the series’ indoctrination
  • Mutually link lead acquisitions with your software
  • Never miss another upsell opportunity or estimate follow-up

In addition to automating your email campaigns, Service Autopilot also has the ability to streamline everyday operations:

  • Instant invoicing
  • Simplified marketing
  • Instantly optimized routes
  • Rapid on-the-go estimates
  • Automated same-day payments
  • Easily accessible client account information from anywhere

Automations is the  #1 way to follow up  with clients. If you’re not using it, your business might still be successful - but it won’t grow. 

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In Service Autopilot, our automations send emails and texts to:​

Every lead after an estimate is completed
Clients after their property has been serviced​
Remind leads and clients to send you customer feedback​
Update outdated or declined payment information​
Inform them when a service can’t be completed due to unforeseen circumstances (i.e. weather)​
Remind them of maintenance tips (i.e. putting a cover on the outdoor faucet before the winter)​
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Capture More Leads With Digital Advertising

With digital advertising, you’ll have the power to capture more leads and take over entire neighborhoods with geofencing marketing.

For example, you could target specific neighborhoods you already service for lawn care.

Also, there are several various digital advertising opportunities in which you can use geofencing for set areas:

Use Print Advertising to Build Route Density

By using print advertising, you can amplify the effect of your digital ads to help further solidify route density.

For instance, you can distribute flyers and door hangers or business cards to the neighborhoods you’re targeting in your geofencing advertising campaign.

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Establish Local Brand Recognition With Community Outreach

By making your Christmas light installation business a pillar of the community you serve, you can simultaneously establish local brand recognition and a positive reputation.

Take a look at a few of the many ways your business can engage in community outreach:

  • Volunteerwork
    • E.g. food banks, food drives, homeless shelters, animal shelters, etc.
  • Complementary services
    • E.g. participate in a city fundraiser by offering free services as an action giveaway, offer local charities or churches free or discounted light installation, etc.
  • Join the local HOA’s to offer tips and advice at their quarterly meeting
  • Partner with local schools to sponsor events, banners, signs, and program ads to support their athletic boosters, fine arts program, agricultural program, etc.

When your business actively engages in the community your clients care so much about, you’ll be well on your way to establishing positive local brand recognition in no time.

Automatically Win Clients With a Referral Program

Especially with an industry with such a short selling season like holiday lighting, it’s crucial to lean on client referrals to quickly win conversions.

Plus, creating a perfect referral offer is easy. It can be as simple as something like this to your flyers, door hangers, and business cards:

Get a $15 gift card for every successful referral!

Additionally, here are a few ways you can make referrals work around-the-clock for your business:

  • Deliver high-quality experiences and services.
  • Develop a strong, positive rapport with repeat clients.
  • After receiving a compliment or positive survey, ask for a review.
    • Many clients won’t go out of their way to write a review about their positive experience on platforms, like Google or Facebook, unless you ask them to do it.

Also, don’t forget to secure signed permission from clients to publish their excellent review on your website, social media, or other marketing materials.

Initiate Warm Calls to Increase Conversions and Upsells

You can easily increase conversions and upsells by warm calling existing clients or leads who’ve shown interest in your services.

Even though many clients prefer digital marketing efforts, warm calls are an excellent additional personal touch.

While it’s typically standard practice to follow a script, this isn’t always the best choice.

Alternatively, you can follow the natural flow of the conversation to more effectively engage with the client.

As another option, you can also text to further engage with the client and better respect their busy schedule.

Showcase Your Team’s Talent With Video Marketing

Video marketing allows your business to further showcase your team’s talent and industry knowledge.

As a result, you can establish your business’ local industry authority and increase conversions.

Here are a few of the types of video content your Christmas light business can create:

  • Demonstration
    • E.g. how your business performs certain services
  • Behind-the-scenes
    • E.g. introduce your team, company culture, story, etc.
  • Educational
    • E.g. how your high-quality holiday lighting services are superior to the competition’s
  • Client testimonials
    • E.g. clients explain why your services are the best in your area
  • Personalized messages
    • E.g. invite clients to an event you’ll be hosting or attending, etc.

Remember, it’s important to be authentic and to have a natural conversational tone in your videos.

Also, try to keep videos to two minutes or less, and keep the content concise and to-the-point.

Establish Authority and Brand Recognition With Consistent Branding

Developing consistent branding is one of the most effective ways to establish authority, visibility, and local brand recognition.

Take a look at a few of the main ways your business can develop consistent branding:

Soar to New Heights of Success By Automating Growth With the #1 Software

Whether your business is new or established, the best Christmas light software is the #1 way to soar your business growth to newfound heights.

By choosing the #1 Christmas light software, your business will have the power to conquer streamline daily operations:

  • Rapid invoicing
  • Instantly optimize routes
  • Track assets and equipment
  • Access client accounts from anywhere
  • Initiate same-day automated payments
  • Simplify and automate marketing campaigns
  • Generate fast professional estimates on-the-go
  • Find and fix profit holes with detailed business reports
  • Stay updated on your crew’s status with GPS and time tracking

With Service Autopilot, your Christmas light business has the opportunity to experience limitless success, streamlined operations, automated tasks, and so much more!

Grow Your Lawn Care Business... Faster 
(and with Less Stress)​

Instant invoicing

Better scheduling

Manage your clients and employees all in one system

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Use Christmas Light Marketing to Transform Your Business into a Success

Taking advantage of the best Christmas light marketing strategies is simple, and you don’t have to be an expert to start using it.

Now, you can use this simple manual to use the best Christmas light marketing strategies to:

  • Solidify branding
  • Expand local reach
  • Increase conversions
  • Expand online awareness
  • Establish local trust and authority

Finally, you can begin using these simple Christmas light marketing strategies to push past your bottlenecks and soar your business growth to new heights today!


Related: How to Grow a Christmas Light Business


Originally published Oct 27, 2022 7:00 AM

Alyssa Sanders

Alyssa is a Content Marketing Specialist II at Service Autopilot. Her bookworming began after she discovered the Harry Potter series. Her love of books evolved into writing and creating content. When she's not writing, you can find her watching a new sci-fi series or shoving her nose into a book.
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