13 Ways to Establish a Christmas Light Social Media Presence

Published on November 24, 2022

The best Christmas light social media strategies can help establish a healthy online presence with a well-known, positive reputation.

With the top pro Christmas light social media strategies, you can:

  • Increase conversions with short videos
  • Become more easily discoverable with hashtags
  • Acquire high-quality leads based on your leading authority
  • Cultivate and nurture client relationships so they’ll never leave

Though developing a healthy Christmas light social media presence is different from your personal social media presence, it’s not as challenging as it might seem.

Use these winning strategies to beat the competition and become the leading holiday light installer with the best Christmas light social media presence today!

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1. Create Christmas Light Social Media Goals

Developing goals aids in creating a vision for establishing your online presence. Likewise, tracking progress helps keep your business on target for reaching those goals.

It’s a great idea to create a spreadsheet including these goals:

  • Weekly
  • Monthly
  • Quarterly
  • Annually

For example, here are some goals your business might set:

  • New Facebook likes/followers
    • Weekly: +10
    • Monthly: +40
    • Quarterly: +120
    • Annually: +480
  • Facebook clicks (directed towards your website)
    • Weekly: 15
    • Monthly: 60
    • Quarterly: 180
    • Annually: 720
  • Facebook interactions
    • Weekly: 5
    • Monthly: 20
    • Quarterly: 60
    • Annually: 240

While you should assess the individual needs of your Christmas light business needs, these basic goals are an excellent starting point.

In addition, it’s important to consider using a social media scheduling tool, such as Hubspot or Hootsuite, to schedule posts within one platform.

2. Use Data Tracking to Make Strategic Improvements

Once you’ve selected a social media scheduling tool, it’s crucial to take advantage of the data tracking tools to improve your strategies.

By tracking these analytics in real-time, you’ll always know how your social media accounts are currently performing and can make adjustments accordingly.

As a result, keeping up with these tracking reports allows you to reach goals faster and get ahead of the competition.

Also, keep in mind, it’s important to occasionally perform competitor analysis on the competition’s social media accounts.

In turn, this allows you to further see what is/isn’t resonating with your target market in order to develop the best Christmas light social media presence.

3. Select the Right Platforms for Your Business

Since it’s unrealistic to master a wide variety of social media platforms at once, it’s crucial to select at least 1-2 platforms that meet your business needs.

In turn, focusing on a few select platforms will allow your business to establish a solid presence in a few select platforms before expanding.

It doesn’t matter how many social media platforms you choose to engage in. However, it’s important your business has ample resources to designate adequate time to do it justice.

Also, if you’re unsure which platforms to select first, then take a look at which platforms are the most successful for your top competitors.

After all, since the competition has the same target audience, this is likely a great indicator of where to focus your efforts.

Keep in mind, if you don’t quite have the budget to hire a full-time social media manager, then consider hiring a part-time social media manager or intern.

4. Post Relevant Content

Oftentimes, businesses either:

  • Sell in all of their posts, forgetting to add value
  • Post only content, forgetting to sell

However, finding a healthy balance between simultaneous sales and value-driven posts is crucial to developing an effective, engaging social media plan.

By posting relevant content your target audience cares about, you can cultivate and nurture long-term relationships with them.

In addition, proper cadence of posting is equally as important as the content.

For example, consider posting 5-7 times per week on Facebook and no more than once a day on Instagram.

Take a look at a few examples of relevant content for posts that clients care about:

  • Blogs
  • Giveaways
  • How to videos
  • Company volunteer work
  • Deals and exclusive offers
  • Great reviews and testimonials
  • Promote your client referral offer
  • Company news, events, or milestones
  • Energy-saving hacks for holiday lighting
  • Introduce new team members as well as anniversaries
  • Before and after pictures of your best holiday light installs
  • Anywhere your business is featured (e.g. news, websites, awards, etc.)

Remember, knowing what clients care about is key in developing and sharing relevant, engaging content that grows your social presence.

As always, keep an eye on the competition to see what is/isn’t working for them. In turn, you can find new, innovative ways to engage with clients.

5. Host Giveaways and Exclusive Offers

As previously briefly touched on, giveaways and exclusive offers are effective campaign strategies to recognize and engage with leads and clients.

As a result, clients feel valued and appreciated, which makes them more loyal to your business.

In addition, clients will be less likely to leave for the competition and more likely to engage with your business on social media.

Even though there are a wide variety of giveaways and exclusive offers you can create, it doesn’t have to be overly complex.

In reality, the simplest campaigns are often the most effective and easiest to remember.

For instance, you could offer something as simple as a $100 gift card for 3 random winners. To enter, they simply need to like, share, and comment on the Facebook post.

Although, be sure to stay current with the latest rules and guidelines on social media giveaways.

Plus, make the rules for entry very clear within the post. Also, don’t forget to announce the winner!

Additionally, it’s important to consistently remind clients of your most exclusive offer, your client referral offer.

By the way, if you want to instantly check profitability to determine how much budget you have to cope with the short-term profit loss of these campaigns, you can easily do this using reports in Service Autopilot. This saves you countless hours crunching numbers!

6. Post Pictures of Your Team at Work

Especially in an industry as visual as holiday lighting, it’s crucial to post pictures of your team at work to showcase their best talents.

After all, clients want to see what holiday light installations your business is capable of before taking the leap to hire you.

In addition, clients love to see other pictures of your team as well to better get to know them:

  • New employee
  • Employee anniversary
  • Employee of the month
  • Before and after photos of your best installs
  • Behind the scenes (e.g. on the field or at the office)
  • Company events (e.g. Christmas parties, company cookouts, etc.)

7. Simultaneously Leverage Social Media Ads and Organic Posts

Use the social media goals we developed earlier to simultaneously leverage Christmas light social media ads and organic posts alike.

Keep in mind, organic posts generally are used to engage with existing clients to upsell, cross-sell, or cultivate relationships with them.

Whereas, social media ads generally are used to convert leads into clients.

Additionally, social media ads can help in getting leads to like and follow your business page, further indoctrinating them.

8. Show Off Your Best Installations With Short Videos

Did you know clients are 35% more likely to purchase after seeing a video, as opposed to a photo?

Which means, short 1-3 minute videos are highly effective in increasing conversions.

Take a look at a few of the many platforms in which you can host short video content:

  • YouTube
  • Your business website
  • Instagram (e.g. organic, ads)
  • Facebook (e.g. organic, ads)

Plus, here are a few types of short videos your audience cares about:

  • Client testimonials
  • Your company story
  • Quick advertisements
  • An introduction to your company (e.g. mission, vision, values, etc.)

Use quick videos to introduce your business and develop strong lead and client relationships.

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9. Incorporate Your Business’ Social Media Handles Everywhere

One of the best ways to show leads and clients where to connect with your business is by incorporating your business’ social media handles into everything:

As a result, you’ll direct traffic to these platforms and can subsequently grow.

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10. Compel Your Happiest Clients to Write Reviews

In order to establish a great sea of reviews, you’ll have to ask your happiest clients to write your business a review.

Although, as tempting as it may be to ask all of your clients for reviews, it’s important to only as a select few. After all, you don’t want disgruntled clients submitting reviews.

Keep in mind, 21% of people are more likely to write a review about a negative experience than a positive one. Plus, 63.6% of those same people check reviews before converting.

In turn, reviews tend to be polarized with opposite opposing viewpoints—either exceptionally positive, or exceptionally negative.

Ask your best, happiest clients for a review after events such as:

  • Excellent survey
  • Written or verbal compliment

As a result, you can establish a healthy presence of excellent reviews, and bury the negative ones.

Also, remember to share your excellent reviews on social media! Screenshots and graphics work great for this.

While negative reviews are an inevitable consequence of doing business, it’s important to immediately drive the conversion offline into a private conversation.

As always, remember to be empathetic and listen to your client’s concerns in an attempt to amicably resolve the problem.

A Quick Word of Caution: While incentives are discouraged due to FTC rules and regulations, it’s important to make the same offer to ALL clients (even the negative reviews) to avoid legal implications.

11. Promptly Reply to Direct Messages

By replying to direct messages within 24 hours or less when possible, you’re demonstrating to clients that you’re an attentive business who cares.

Furthermore, since many leads send direct messages to ask questions about services, direct messages can serve as an excellent selling opportunity.

In your response, direct the lead to your primary CTA (i.e. Call-to-Action) to provide them with the next desired action (e.g. fill out an online form, call for an estimate, etc.).

For a more seamless messaging process, you can set up chatbots for instant, automatic responses when your office is closed.

Plus, you can further utilize these chatbots to quickly respond to FAQ’s and other things to meet your business needs.

12. Use Hashtags to Expand Reach

Hashtags are an easy, effective way to make your business more discoverable on social media.

Grouping together related campaigns and content, or including commonly used, relevant hashtags to find new leads are just a few of the many ways to take advantage of them.

Remember, hashtags should be kept simple: #dallaschristmaslightinstalls, #dallasholidaylighting, or #[yourcity][christmaslightbusinessname].

Broad hashtags are one of the most common mistakes many Christmas light businesses make.

A high search volume does hold some importance in hashtag use.

However, in a local business like yours, it’s more important to make hashtags as specific as possible to reach the right target audience. As a result, you can reach more qualified leads.

As always, take a look at the hashtags working well for the competition to generate ideas.

13. Stay Updated With the Latest Social Media Trends and Features

By staying up-to-date on the latest social media trends and features, you can maximize your social media effectiveness.

Also, even if you’re familiar with social media, it’s an excellent idea to sign up for social media newsletters to generate new ideas for the best optimization.

Plus, keeping an idea on the competition will help to provide you with a more complete scope of what is/isn’t resonating with your local target market.

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Grow Your Business Using the Leading Christmas Light Social Media Strategies

Using the right Christmas light social media strategies, you can:

  • Position your business the leading authority in holiday light installation
  • Increase conversions and upsells with a well-established online presence

While hiring a social media manager, photographer, and videographer are nice amenities, you don’t need them to get started.

Instead of waiting until your marketing budget allows for those amenities, you should consider leveraging the power of social media for your Christmas light business today.

By harnessing the power of these highly effective Christmas light social media strategies, you can beat the competition and grow your business now!


Related: The Ultimate Manual to Christmas Light Marketing


Originally published Nov 24, 2022 7:00 AM

Alyssa Sanders

Alyssa is a Content Marketing Specialist II at Service Autopilot. Her bookworming began after she discovered the Harry Potter series. Her love of books evolved into writing and creating content. When she's not writing, you can find her watching a new sci-fi series or shoving her nose into a book.
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