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The best Christmas light social media strategies can help you grow your business and establish a positive reputation.
With these Christmas light social media strategies, you can:
Use these winning strategies to beat the competition and become the leading holiday light installer with the best Christmas light social media presence today!
Developing goals helps create a vision for establishing your online presence.
Tracking progress helps keep your business on target for reaching those goals.
It’s a great idea to create a spreadsheet including these goals:
For example, here are some goals your business might set:
While you should assess the individual needs of your Christmas light business needs, these basic goals are an excellent starting point.
Also, you can use a social media scheduling tool, such as Hubspot or Hootsuite, to schedule posts and respond to comments.
These platforms do have a cost, but it makes it easier to tackle everything from one place.
You also want to pay attention to your analytics so you can track progress and improve your strategies.
By tracking these analytics in real-time, you’ll always know how your social media accounts are currently performing and can make adjustments accordingly.
As a result, keeping up with these tracking reports allows you to reach goals faster and get ahead of the competition.
Also, keep in mind, that it’s important to occasionally perform competitor analysis on the competition’s social media accounts.
This allows you to further see what is/isn’t resonating with your target market in order to develop the best Christmas light social media presence.
How do you do this analysis? We recommend looking monthly at your competitors. What are they posting about, and which posts are getting engagement?
Take some notes and jot down ideas based on what they are doing - this may also help you refresh your social schedule with new types of content!
Don’t feel like you need to figure out every social media channel at once!
Honestly, if you can just focus on 1-2 platforms for Christmas light social media, you’ll be in good shape.
By focusing on a few select platforms, you can establish your presence and you can always expand to other social media channels in the future.
If you’re unsure which platforms to select first, check out where your competitors and others in your industry have established their Christmas light social media presence.
After all, since the competition has the same target audience, this is likely a great indicator of where to focus your efforts.
Some popular social media channels for Christmas light content include:
Keep in mind, if you don’t quite have the budget to hire a full-time marketing manager, you might consider hiring a part-time social media manager or intern.
Oftentimes, businesses either:
However, finding a healthy balance is key to developing a Christmas light social media presence that is effective and engaging.
By posting relevant content that your target audience cares about, you can cultivate and nurture long-term relationships with them.
In addition, the proper cadence of posting (e.g. 5-7 times per week on Facebook) is equally as important as the content.
Here are some post ideas for your Christmas light social media strategy:
Remember, knowing what clients care about is key to developing and sharing relevant, engaging content that grows your social presence.
As mentioned previously, giveaways and exclusive offers are effective campaign strategies to recognize and engage with leads and clients.
This makes your clients feel valued and appreciated, which makes them more loyal to your business.
Even though there is a wide variety of giveaways and exclusive offers you can create, it doesn’t have to be overly complex.
For instance, you could offer something as simple as a $100 gift card for 3 random winners. To enter, they simply need to like, share, and comment on your Facebook post.
Although, be sure to stay current with the latest rules and guidelines on social media giveaways.
Make the rules for entry very clear within the post, and remember to announce the winner!
Additionally, it’s important to consistently remind clients of your most exclusive offer: your client referral offer.
By the way, if you want to instantly check profitability to determine how much budget you have to cope with the short-term profit loss of these campaigns, you can easily do this using reports in Service Autopilot. This saves you countless hours crunching numbers!
Especially in an industry as visual as holiday lighting, it’s crucial to post pictures of your team at work to showcase their best talents.
After all, clients want to see what holiday light installations your business is capable of before taking the leap to hire you.
It doesn’t even have to be your biggest or best installs - many people may just want simple lighting services… share both big and small jobs!
In addition, clients love to see other pictures of your team to better get to know them:
Use the social media goals we developed earlier to simultaneously leverage Christmas light social media ads and organic posts alike.
Keep in mind, organic posts generally are used to engage with existing clients to upsell, cross-sell, or cultivate relationships with them.
Whereas, social media ads generally are used to convert leads into clients.
Additionally, social media ads can help in getting leads to like and follow your business page, further persuading them.
Did you know clients are 35% more likely to purchase after seeing a video, as opposed to a photo?
This means that short 1-3 minute videos are highly effective in increasing conversions.
Plus, many platforms, like Instagram, are more likely to show users videos more often than photos!
Take a look at a few of the many platforms in which you can host short video content:
Plus, here are a few types of short videos your audience cares about:
Use quick videos to introduce your business and develop strong lead and client relationships.
One of the best ways to show leads and clients where to connect with your business is by incorporating your business’s social media handles into everything:
As a result, you’ll direct traffic to these platforms and can subsequently grow.
Positive reviews are crucial to growing your business and should be thought of as an extension of your social strategy.
As tempting as it may be to ask all of your clients for reviews, it’s important to only ask the happiest.
Keep in mind, 21% of people are more likely to write a review about a negative experience than a positive one.
Plus, 63.6% of those same people check reviews before converting into a lead.
Ask your best, happiest clients for a review after events such as:
Also, remember to share your excellent reviews on social media! Screenshots and graphics work great for this.
While negative reviews are an inevitable consequence of doing business, it’s important to immediately drive the conversion offline into a private conversation.
As always, remember to be empathetic and listen to your client’s concerns in an attempt to amicably resolve the problem.
A Quick Word of Caution: While incentives are discouraged due to FTC rules and regulations, if you are incentivizing customers for reviews, it’s important to make the same offer to ALL clients (even the negative reviews) to avoid legal implications.
By replying to direct messages on social and your site within 24 hours or less when possible, you’re demonstrating to clients that you’re an attentive business that cares.
Furthermore, since many leads send direct messages to ask questions about services, direct messages can serve as an excellent selling opportunity.
In your response to buying questions, direct the lead to your primary CTA (i.e. Call-to-Action) to provide them with the next desired action (e.g. fill out an online form, call for an estimate, etc.).
For a more seamless messaging process, you can set up chatbots for instant, automatic responses when your office is closed.
Plus, you can further utilize these chatbots to quickly respond to FAQs and other things to meet your business needs.
Hashtags are an easy, effective way to make your business more discoverable on social media.
Grouping related campaigns and content, or including commonly used, relevant hashtags to find new leads are just a few of the many ways to take advantage of them.
Remember, hashtags should be kept simple: #dallaschristmaslightinstalls, #dallasholidaylighting, or #[yourcity][christmaslightbusinessname].
Broad hashtags are one of the most common mistakes many Christmas light businesses make.
A high search volume does hold some importance in hashtag use.
However, in a local business like yours, it’s more important to make hashtags as specific as possible to reach the right target audience.
As always, take a look at the hashtags working well for the competition to generate ideas.
By staying up-to-date on the latest social media trends and features, you can maximize your social media effectiveness.
Also, even if you’re familiar with social media, it’s an excellent idea to sign up for social media newsletters to generate new ideas for the best optimization.
Plus, keeping an eye on the competition will help to provide you with a more complete scope of what is/isn’t resonating with your local target market.
Instant invoicing
Better scheduling
Manage your clients and employees all in one system
Using the right Christmas light social media strategies, you can:
While hiring a social media manager, photographer, and videographer are nice amenities, you don’t need them to get started.
Instead of waiting until your marketing budget allows for those amenities, you should consider leveraging the power of social media for your Christmas light business today.
By harnessing the power of these highly effective Christmas light social media strategies, you can beat the competition and grow your business now!
Related: The Ultimate Manual to Christmas Light Marketing
Originally published Nov 24, 2022 7:00 AM updated on Dec 11, 2023 at 12:14p
Tags: Featured Post, Marketing
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