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How to Get Lawn Care Customers Fast

Published on January 28, 2021

Use this simple guide to find out how to get more lawn care customers fast.

Whether you’ve lost a few, or you just want to increase your profits, there are a few effective ways you can win more customers.

One of the best ways to grow and expand your lawn care business is by finding new ways to automatically start getting more lawn care customers.

In this article, you’ll find out how to do things like:

  • Utilize SEO
  • Build the best website
  • Start a referral program
  • Create effective door hangers and 9-arounds
  • Optimize your Google Ads as well as your spending

… And more!

By the end of this article, you’ll have all of the tools and knowledge you need to start getting lawn care customers FAST.

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Build the Best Lawn Care Website

Think about the last time you hired someone to do some work at your house… What was the very first thing you did?

Chances are that you did one of two things:

  1. Discovered the service provider on Google
  2. OR, you did a quick Google search to look at their website and reviews

Why? Because ALL customers want to know how reputable and trustworthy a business is before they hire them.

As a result, one of the best ways to start getting more lawn care customers is by building the best lawn care website.

When your website LOOKS great, FUNCTIONS great, and has all of the INFORMATION easily accessible for your customers, you can easily start beating your competitors with mediocre websites way faster.

Take a look at the top 7 things your lawn care website NEEDS:

  1. Select specific keywords to push your website to the top of the search results.
  2. Make your contact information clearly visible on your website.
  3. Tell your visitors the next action you want them to take with a clear CTA (Call-to-Action).
  4. Use testimonials to win more clients.
  5. Stop using stock photos, and show REAL images of your work.
  6. Make your website valuable and relevant with a consistent posting schedule.
  7. Create a mobile-friendly website design.
    • Fun Fact: Did you know that 60% of your customers want a mobile-friendly website design?

I promise, when you start focusing your efforts on building THE BEST possible lawn care website, you’ll be able to EASILY beat your local competition.

Take a look at 8 designs to inspire your lawn and landscaping website, and read our guide to building the best lawn care website.

BONUS TIP: Take your business to the next level with these lawn care video marketing strategies. Plus, find out how to easily create professional videos you can host on your website, social media, paid ads, and more!

PRO TIP! Quickly Find Out the Basics of SEO

In addition to building an amazing lawn care website, you need to become a pro at SEO (search engine optimization) to get your lawn care website to rank organically on Google.

While SEO might be a new, intimidating concept, the basics that you’ll be focusing on are simple.

Here are a few things you’ll need to get started to become a quick pro at SEO:

  1. Optimize your pages for local keywords.
  2. Be consistent with your NAP (name, address, phone) data.
  3. Make it easy to find your contact information.
  4. Take advantage of Google My Business.
  5. Using local keywords, optimize your metadata with your page titles, descriptions, headlines, and subheadlines.
  6. Get relevant citations (where you NAP data is referenced) in directories like Facebook, Yelp, YouTube, Yahoo Local, and YouTube.
  7. Gather and display your best lawn care customer reviews.

Additionally, most of these things can be accomplished rather quickly as long as your NAP data is kept accurate and consistent.

Once you’ve tackled the basics of SEO, you can dig a little deeper and begin creating blogs and articles.

By using local keywords, you can further help your lawn care business’ website to rank well on Google. This is the best strategy to help you to beat your competitors at SEO in no time at all.

Read our quick guide to SEO for lawn care businesses.

Start a Lawn Care Customer Referral Program that Pays for Itself

One of the main ways to tear down any potential buying barriers for your clients is by starting a customer referral program.

This is because it’s easier for most of us to trust our friends and family to recommend great services.

As a result, one of the best ways to tear down a barrier is by convincing your clients to recommend you.

However, your clients more than likely won’t recommend you on their own… at least not without some sort of incentive.

In order to create the perfect customer referral program, you need to realize that while it may cost a little on the front end, it pays for itself.

Did you know that customer referral programs are one of the best ways to AUTOMATICALLY start winning more lawn care clients?

An example of a great referral offer would be $15 off their next service for every successful referral. Additionally, you could offer any new clients $15 off their first service for being a valued referral.

Here’s the gist: The reward doesn’t have to be significant. It just needs to be a valuable enough reward for your clients (and new clients!) to feel truly valued and appreciated.

BONUS: Don’t forget to print your lawn care business cards on magnets with your referral offer listed! This way, your clients will remember you every time they look at their fridge. Plus, they’ll have a gentle reminder of the reward they’ll get for every successful referral.

See our guide on creating effective lawn care business cards with referral offers that pay for themselves!

Sell more work with these lawn care business cards!

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Take Advantage of Lawn Care Door Hangers and 9-Arounds

One of the best ways to win more lawn care customers is by taking advantage of lawn care door hangers and 9-arounds.

As you know, route density is one of the easiest ways to increase your profits and take over entire neighborhoods as the sole lawn and landscape provider in the area.

This means that every time your lawn care crew is out mowing lawns, they need to be conducting quick 9-arounds with the best possible lawn care door hangers and flyers.

Here are a few quick tips to creating the best lawn care door hangers:

  1. Don’t copy your competitors’ flyers.
  2. Sell what your lawn care clients love most about you.
  3. Focus on “cloning” your ideal lawn care clients.
  4. Set yourself apart from other lawn care businesses.
  5. Create lawn care flyers that actually work.
    • Make your contact information visible.
    • Use an easily readable, large, simple font.
    • List the main services and packages you offer.
    • Avoid overusing stock photos (use photos of YOUR work).
    • Use simple complementary color schemes that are easy on the eyes.
    • Use a clean design that doesn’t take away from the main CTA and information.
  6. Give your new lawn care clients the perfect offer.
  7. Provide a clear CTA for new lawn care clients.

Now, you know the main ways you can improve your lawn care flyers, you’re ready to take them VIRTUAL.

PRO TIP! Create VIRTUAL Door Hangers With Facebook Ads

In addition to completing 9-arounds, virtual door hangers and flyers are another cost-effective way you can quickly increase your route density.

As you can see in the short video above, creating Facebook Ads is a great way you can start easily amplifying the effect of your door hangers FAST.

No matter what your budget is, you can simply set your budget on Facebook and let Facebook Ads do the rest!

Read our complete guide to creating the best Facebook Ads for lawn care businesses.

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Easily Optimize Google Ads for Your Lawn Care Business

Generally, many lawn care owners are intimidated by Google Ads because of its expense.

However, when you know how to properly optimize your Google Ads, they can be a highly lucrative way for you to get more lawn care customers fast.

Fortunately, when you know the basics of Google Ads, it’s not as intimidating as it might seem at first.

Take a look at this brief overview of how you optimize Google Ads for your lawn care business:

  1. Decide what areas you're targeting.
  2. Determine your Google Ads spend budget.
  3. Have a follow up system in place.
  4. Have a basic understanding of Google Ads.
    • Know the match types: broad match modified, broad match, phrase match, and exact match.
  5. Define your services and area.
  6. Choose your keywords.
  7. Use your account structure to make your spending go farther.
  8. … Find out how to easily optimize Google Ads for lawn care businesses in our complete guide.

In conclusion, once you know the basics of Google Ads and how to make it work for your lawn care business, it’s an easy way for you to start quickly winning more lawn care clients.

PRO TIP! Get Lawn Care Customers AUTOMATICALLY!

By far, THE BEST way to get lawn care customers fast AND automatically is by using the best lawn care software.

By using the best lawn care software, you’re able to do things like:

  • Set up email campaigns for your leads and track the results.
  • Track all of your lead calls and easily add them into your account.
  • Win more jobs with instant quotes and estimates from anywhere via Team App.
  • Fix all of your client relationships using the best CRM software for your lawn care business.

… AND so much MORE!

Plus, use Service Autopilot tools like Automations and SmartMaps to take your lawn care business to the next level with AUTOMATIC GROWTH.

Grow Your Lawn Care Business... Faster 
(and with Less Stress)​

Instant invoicing

Better scheduling

Manage your clients and employees all in one system

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Get Lawn Care Customers Fast With These Easy Strategies

Now, you have all of the tools and information you need to get lawn care customers fast.

No matter where you’re at in your lawn care business’ growth, all of these strategies are great ways to take your growth to the next level.

Whether you implement a client referral program, utilize Facebook Ads, or sign up for Service Autopilot, your lawn care business has the potential to grow fast with any of these strategies.

I promise, when you start implementing these strategies, you can start automatically winning more clients right now.


Related: The Best 11.5 Lawn Care Marketing Ideas


Originally published Jan 28, 2021 7:00 AM

Alyssa Sanders

Alyssa is a Content Marketing Specialist II at Service Autopilot. Her bookworming began after she discovered the Harry Potter series. Her love of books evolved into writing and creating content. When she's not writing, you can find her watching a new sci-fi series or shoving her nose into a book.
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