2020 Service Autopilot Virtual Summit

Lawn Care Video Marketing Strategies to Grow Your Business

Published on September 24, 2020

No matter where you’re at in your business, lawn care video marketing can help you to grow your business and take it to the next level.

As you continue to build your lawn care business, you’re consistently trying to find new ways to do things like:

  • Consistently create new, relevant content
  • Stand out and get ahead of your competition
  • Build your SEO optimization and Google rankings
  • Increase your website traffic and viewer’s time on page
  • Sell Your Services, One-on-One, to EVERY New Client
  • Build your authority in the lawn care industry and justify your prices

By creating videos for your lawn care business, you can do all of these things—and more!

By the end of this article, you’ll know how to use the best marketing strategies to create amazing lawn care videos that build your online presence and sell more work at higher prices.

1. Use Videos to Show Off Your Best Lawn Care Work

By creating videos that show off your best lawn care work, you’re showing your leads the quality of work you’re capable of doing.

Additionally, you’re showing your clients why you’re worth the higher prices you’re charging.

Think of these videos as next level advertisement videos. Except, instead of talking about your high-quality services, you’re showing them your high-quality services.

The great thing about this is that you can get as creative as you want!

Create videos like:

  • Time-lapse videos of long projects or everyday jobs
  • Advertisements showing off details that make you different

The possibilities are endless here.

As you create more videos, you’ll discover what types of lawn care marketing videos your clients most prefer.

2. Create Videos that Educate Homeowners About Their Lawns

Many lawn care owners are hesitant to create videos that educate homeowners about their lawns because they’re afraid of losing clients.

However, that’s not the case… 

These types of educational videos shouldn’t necessarily spill your best-kept industry secrets; however, it should relate more to everyday lawn care questions, problems/concerns, or services you don’t offer.

The idea is to give your ideal clients enough information to leave them certain you’re an expert and that they need your expertise for the job to be done properly.

Additionally, you should try to keep these videos as hyper-local as possible.

For instance, things like:

  • Recommended seasonal lawn care services
  • Types of grass that grow well in your area (and why)
  • The best services to winterize lawns for your area (and when)

When you choose the right content that your clients love, you can simultaneously win more clients and upsell to your existing clients—at once!

3. Use Lawn Care Video Transcripts as Your Blogs

A lot of lawn care owners get overwhelmed in feeling like they have to do everything at once by consistently publishing blogs AND videos.

While this is a great marketing strategy, it’s unnecessary if you don’t have the bandwidth.

Larger lawn care businesses often hire third-party writers and video creators. However, many lawn care businesses don’t have the budget for this just yet, and that’s okay.

Contrary to how you might feel, you don’t have to do it all at once.

Rome wasn’t built in a day, and neither is your business.

Take things at your own pace, and create videos as you gain budget and bandwidth.

For this reason, don’t be afraid to transcribe your lawn care videos and publish them as a blog on your website with an embed to your YouTube video.

This is a strategy that even well-established lawn care businesses and YouTube channels use (including Lawn Care Millionaire).

4. Create Lawn Care Videos that Connect You With Your Clients

As your lawn care business grows, you should continually make an effort to humanize your business and connect you with your clients.

For instance, you can create lawn care videos to do things like:

  • Introduce new employees
  • Show off your company events
  • Showcase employee of the month

Be as creative as you want with your lawn care videos here. Just remember to keep it interesting and create content that your clients are interested in seeing.

5. Utilize Lawn Care Videos to Distinguish You from Your Competition

One of the best ways to knock your competition out of the ballpark is by creating lawn care videos that make you stand out.

What makes you different from your competition? Is it your high-quality services? Awesome customer service? Satisfaction guarantee?

The idea here is to find out why your clients hire you over your competitors.

You’ll want to do a little homework to find out the main differences between you and your competition.

Once you know what makes your lawn care business unique, you can begin creating videos based on those factors.

BONUS: Should You Hire a Professional Video Creator?

Let me start off by saying, if you don’t have the budget to hire a professional video creator, that’s okay.

And if you do have the budget to hire a professional video editor or videographer, that’s okay too.

Obviously, quality lawn care videos are important, and if you hire a professional it’s going to be higher quality.

However, you shouldn’t break your bank to hire a professional video creator if you can’t afford it.

That said, a lack of budget for a professional video creator isn’t an excuse to not create videos.

Even if you don’t know much about video creation, it’s still important to utilize lawn care video marketing.

While quality videos are important, you can still create decent quality videos that you can post on your website and social media accounts to grow your online presence.

Having decent quality videos is way better than having no videos at all.

Plus, as you use lawn care videos to grow your business, you’ll eventually have the capacity to hire someone if you don’t feel comfortable creating videos or editing them.

Bottom line: If you have the budget to hire a professional video creator, do it. If you don’t have the budget, then that’s okay too. Either way, you still need to be producing lawn care videos.

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Take Your Business to the Next Level With Lawn Care Video Marketing

Did you know that you can grow your revenue up to 49% faster with videos? Plus, in 2019, videos made up 80% of all consumer internet traffic.

In other words, when you start taking advantage of lawn care video marketing strategies and all it has to offer, you can quickly take your lawn care business to the next level.

By following the tips in this article, you can do things like:

  • Build your online presence
  • Increase your authority to win more clients
  • Improve your SEO optimization and Google ranking

No matter where you’re at in your lawn care business’ growth, lawn care video marketing is always a great idea to start as soon as possible.

Now, you have the tools you need to start utilizing lawn care video marketing today!


Related: The Best 11.5 Lawn Care Marketing Ideas


Alyssa Sanders

Alyssa is a Marketing Specialist at Service Autopilot. Her bookworming began after she discovered the Harry Potter series. Her love of books evolved into writing and creating content. When she's not writing an SA blog to help service industry owners, she's watching sci-fi or has her nose in a book.
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