No matter where you’re at in your business, lawn care video marketing can help you to grow your business and take it to the next level.
As you continue to build your lawn care business, you’re consistently trying to find new ways to do things like:
By creating videos for your lawn care business, you can do all of these things—and more!
By the end of this article, you’ll know how to use the best marketing strategies to create amazing lawn care videos that build your online presence and sell more work at higher prices.
By creating videos that show off your best lawn care work, you’re showing your leads the quality of work you’re capable of doing.
Additionally, you’re showing your clients why you’re worth the higher prices you’re charging.
Think of these videos as next level advertisement videos. Except, instead of talking about your high-quality services, you’re showing them your high-quality services.
The great thing about this is that you can get as creative as you want!
Create videos like:
The possibilities are endless here.
As you create more videos, you’ll discover what types of lawn care marketing videos your clients most prefer.
Many lawn care owners are hesitant to create videos that educate homeowners about their lawns because they’re afraid of losing clients.
However, that’s not the case…
These types of educational videos shouldn’t necessarily spill your best-kept industry secrets; however, it should relate more to everyday lawn care questions, problems/concerns, or services you don’t offer.
The idea is to give your ideal clients enough information to leave them certain you’re an expert and that they need your expertise for the job to be done properly.
Additionally, you should try to keep these videos as hyper-local as possible.
For instance, things like:
When you choose the right content that your clients love, you can simultaneously win more clients and upsell to your existing clients—at once!
A lot of lawn care owners get overwhelmed in feeling like they have to do everything at once by consistently publishing blogs AND videos.
While this is a great marketing strategy, it’s unnecessary if you don’t have the bandwidth.
Larger lawn care businesses often hire third-party writers and video creators. However, many lawn care businesses don’t have the budget for this just yet, and that’s okay.
Contrary to how you might feel, you don’t have to do it all at once.
Rome wasn’t built in a day, and neither is your business.
Take things at your own pace, and create videos as you gain budget and bandwidth.
For this reason, don’t be afraid to transcribe your lawn care videos and publish them as a blog on your website with an embed to your YouTube video.
This is a strategy that even well-established lawn care businesses and YouTube channels use (including Lawn Care Millionaire).
As your lawn care business grows, you should continually make an effort to humanize your business and connect you with your clients.
For instance, you can create lawn care videos to do things like:
Be as creative as you want with your lawn care videos here. Just remember to keep it interesting and create content that your clients are interested in seeing.
One of the best ways to knock your competition out of the ballpark is by creating lawn care videos that make you stand out.
What makes you different from your competition? Is it your high-quality services? Awesome customer service? Satisfaction guarantee?
The idea here is to find out why your clients hire you over your competitors.
You’ll want to do a little homework to find out the main differences between you and your competition.
Once you know what makes your lawn care business unique, you can begin creating videos based on those factors.
Let me start off by saying, if you don’t have the budget to hire a professional video creator, that’s okay.
Obviously, quality lawn care videos are important, and if you hire a professional it’s going to be higher quality.
However, you shouldn’t break your bank to hire a professional video creator if you can’t afford it.
That said, a lack of budget for a professional video creator isn’t an excuse to not create videos.
Even if you don’t know much about video creation, it’s still important to utilize lawn care video marketing.
While quality videos are important, you can still create decent quality videos that you can post on your website and social media accounts to grow your online presence.
Having decent quality videos is way better than having no videos at all.
Plus, as you use lawn care videos to grow your business, you’ll eventually have the capacity to hire someone if you don’t feel comfortable creating videos or editing them.
Bottom line: If you have the budget to hire a professional video creator, do it. If you don’t have the budget, then that’s okay too. Either way, you still need to be producing lawn care videos.
Manage your clients and employees all in one system
In other words, when you start taking advantage of lawn care video marketing strategies and all it has to offer, you can quickly take your lawn care business to the next level.
By following the tips in this article, you can do things like:
No matter where you’re at in your lawn care business’ growth, lawn care video marketing is always a great idea to start as soon as possible.
Now, you have the tools you need to start utilizing lawn care video marketing today!