The truth about naming your new lawn care company?
It's critical that you get the name right on your first try. Which is not easy...
Clients will judge you by your name
There are a lot of moving pieces to consider when brainstorming your new lawn care business name. So, be prepared to spend a month (or more) creating the best name for your company.
While you may want a name that gets quick clicks on your website, you need first to consider your brand.
Your brand—which encompasses your company’s mission, values, and goals—must shine through in your company’s name. Ask your team these questions when creating your brand:
For example, when I created the Landscape Writer, I knew I was going into business to help a niche, the green industry, with their content marketing.
My tagline is to help businesses grow one word at a time. My logo is a giant sunflower with a honeybee.
And yet, my logo doesn’t have a lawnmower or an aerator. But it does symbolize growth for small to medium-sized lawn and landscape companies.
For my business name, I got some help from a GoDaddy.com representative. He said that “landscape writer” fits perfectly with what I do—so it became my website’s URL.
Here are 7 tips to creating the best name for your lawn care company:
When it comes to your company’s name, you want people to associate it with your brand.
Will Joe’s Lawn & Landscape Company stick in your ideal client’s mind?
This could be called part 2 in considering your audience. You want a company name that’s simple and memorable. It should roll off the tongue.
For example, “Main Street Mowing,” is easy to say and easy to remember.
In the early days of online marketing, SEO was the primary focus in company names. For example, a business owner could pick “CheapMowingServices.com” or “LancasterCheapMowingServices.com” to help with SEO.
However, you can’t do that now because clients see it as "spammy," and search engines will punish this strategy.
Instead, Google is picking up brand signals that focus on credibility. Are you putting up fresh content on your blog? Are people interacting online with your brand? Does your company’s name have social credibility?
Remember when you were a kid and watched a PSA on television that talked about "being yourself”?
You can apply that advice to your business.
For example, if your nickname is Moe—a one-of-a-kind nickname—your business name could be “Moe’s Mowing and Lawn Care Services” or “Moe’s Mowing, Lawn Care & Landscape.”
Actually, that’s how our friends over at Scooter’s Lawns got their name. Listen to this Profit Roadmap episode to see how the started (and grew!) their lawn care business.
You want your business name to attract your target audience.
The Landscape Writer appeals to lawn and landscape business owners, green industry vendors and content marketers. Likewise, your business name needs to appeal to your audience, such as
You want your business name to outlast you—especially if you plan on selling your business when you retire.
For example, the name Paul Deeds & Daughters Lawn Maintenance” is unique and would appeal to your audience.
But do your daughters plan on buying the business and passing it onto their daughters? What happens if your daughters have sons?
Once you’ve decided on a name, make sure you love it. You don’t want the hassle of having to change it in a year or 2... or ever.
Yes, you could change your name along with your business cards and stationary letterhead. But the online marketing part of changing your name and reintroducing your brand to your audience would be a nightmare.
You’d have to start all over introducing your company’s identity—and that’ll cost you time and money in getting new clientele as well as keeping your current customers.
Plus, you’ll confuse your clients with your new name. Changing your name results in more headaches than rejuvenating your company’s brand.
Create a lawn care business name that sticks.
That’s your main goal.
When clients think of lawn mowing, they should think of your name. That way, when they decide to buy, they'll go to you.
These 7 tips will point you right at the best possible names for your lawn care business. All you'll have to do is choose one. Happy naming!
Tags: Business Operation